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Jagpreet
04 October, 2025
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Did you know? There were 9,00,000+ digital marketing jobs opened in India in 2024 alone. As businesses go online, this number is expected to increase significantly in the coming years. Thus, choosing a career in digital marketing could be highly beneficial for your future career growth. Digital marketing is a broader field. Career in digital marketing include a variety of job roles that suit the creativity and expertise of diverse individuals. Upon completing the digital marketing certification, a wide range of career options become available, including PPC analyst, social media coordinator, SEO specialist, and content strategist.
A digital marketing team requires IT experts, marketing professionals, web designers, and even candidates who have a flair for writing, content creation on social media, and various other domains. But, how much does a digital marketing fresher earn? This is probably a question that every aspirant looks for before entering the industry. With this blog, we shall uncover the top 10 entry-level digital marketing jobs. You would also learn about the salary prospects in India for freshers and for their growing experience. So, let’s get into it.
Digital marketing jobs are career options that focus on promoting products, services, and brands on the internet. Professionals in digital marketing leverage social media, emails, World Wide Web (basically websites), and other digital platforms to run a business through the online network. It helps organisations in widening their reach to customers across a country and globally. Moreover, these job roles include using digital tools and strategies to connect with target audiences, enhance brand visibility, and drive potential growth.
Here are the best entry-level digital marketing jobs with salary prospects in India. Check out the roles and responsibilities of fresh digital marketing professionals and salaries based on experience.
This is a fresher’s role. You could become a digital marketing assistant or a junior assistant to the senior digital marketers. As a DMA, you would be performing various support tasks to make your team’s online marketing efforts worthwhile. The roles may include managing social media handles, creating content, conducting market research and analysis with various tools, etc. Here are the roles that you could promote to after serving 1-3 years as an assistant:
| Category | Salary Range |
|---|---|
| Salary for Freshers (0-1 Year Exp.) | INR 1 LPA – INR 2.6 LPA |
| Salary with (2-3 Year Exp.) | INR 3 LPA – INR 3.9 LPA |
| Average Salary Range (0-5+ Yrs. Exp.) | INR 1 LPA – INR 8 LPA |
Source: AmbitionBox
Content writing is an integral part of digital marketing. Being a content writer, your responsibilities include writing or providing content for various platforms. This generally includes website content writing, blog writing, providing content for social media, and marketing materials. The content provided by content writers must be engaging, informative, and relevant to the organisation’s purpose. Becoming a content writer is one of the most popular entry-level digital marketing jobs. After serving 1-3 years, you may become:
| Category | Salary Range |
|---|---|
| Salary for Freshers (0-1 Year Exp.) | INR 1.2 LPA – INR 3 LPA |
| Salary with (2-3 Year Exp.) | INR 1.8 LPA – INR 3.9 LPA |
| Average Salary Range (0-5+ Yrs. Exp.) | INR 1.3 LPA – INR 7 LPA |
Source: AmbitionBox
The full form of PPC Analyst is Paid Per Click Analyst. For digital marketing success, it is one of the most prominent entry-level digital marketing jobs. Basically, a PPC Analyst is a digital marketing professional with paid marketing tactics. As a PPC Analyst, you would design, implement, and manage various paid advertising campaigns on search engines and other platforms. This may include platforms like Meta Ads or Google Ads. It helps an organisation to achieve specific business goals more smoothly. Here are several roles that you may escalate to, such as:
| Category | Salary Range |
|---|---|
| Salary for Freshers (0-1 Year Exp.) | INR 1.8 LPA – INR 3.2 LPA |
| Salary with (2-3 Year Exp.) | INR 3 LPA – INR 5 LPA |
| Average Salary Range (0-5+ Yrs. Exp.) | INR 2.2 LPA – INR 7 LPA |
Source: AmbitionBox
As a social media coordinator, you shall be responsible for managing the organisation’s presence online on social media platforms. This often includes Instagram, Facebook, and Twitter. Many businesses nowadays also leverage YouTube to widen their reach to consumers. Moreover, you create, schedule, and post engaging content to attract the targeted audience to your business. A social media coordinator’s role is more trend-oriented and requires research skills for analysis of marketing campaigns, online community boost, etc. Check out the higher-level roles for a social media coordinator:
| Category | Salary Range |
|---|---|
| Salary for Freshers (0-1 Year Exp.) | INR 1.2 LPA – INR 2.7 LPA |
| Salary with (2-3 Year Exp.) | INR 2.5 LPA – INR 3.6 LPA |
| Average Salary Range (0-5+ Yrs. Exp.) | INR 1.2 LPA – INR 6.2 LPA |
Source: AmbitionBox
This is among the popular entry-level digital marketing jobs. An SEO specialist is known to be an expert who enhances the visibility of a company’s website. As an SEO Specialist, you would use your technical knowledge and data analysis skills to rank your website at the top of the SERPs (Search Engine Results Pages). Moreover, you would also conduct keyword research, optimise content, build backlinks, and monitor the performance for growth. SEO Specialists help a company in increasing organic traffic, leads, and sales. After gaining 2-4 years of experience, you could be promoted to roles like:
| Category | Salary Range |
|---|---|
| Salary for Freshers (0-1 Year Exp.) | INR 1.4 LPA – INR 3.2 LPA |
| Salary with (2-3 Year Exp.) | INR 2.1 LPA – INR 6.2 LPA |
| Average Salary Range (0-5+ Yrs. Exp.) | INR 2 LPA – INR 9 LPA |
Source: AmbitionBox
Being a content strategist in an organisation, you would plan, develop, and handle the content creation for various purposes. Your ultimate goal would be ensuring that the content created is valuable, relevant, and usable to meet the specific demands of a business. Conducting market research, designing content calendars, collaborating with designers and writers, and analysing the performance of the created and published content are several other roles of a content strategist. Here are several promotional roles for a content strategist:
| Category | Salary Range |
|---|---|
| Salary for Freshers (0-1 Year Exp.) | INR 2 LPA – INR 3.9 LPA |
| Salary with (2-3 Year Exp.) | INR 3 LPA – INR 6.3 LPA |
| Average Salary Range (0-5+ Yrs. Exp.) | INR 3 LPA – INR 8.2 LPA |
Source: AmbitionBox
In digital marketing, a graphic designer plays a vital role by creating visual and appealing graphics such as infographics, content-relevant images, and logos. You would combine creative art and technology to generate attractive digital media for social media posts, blog posts, advertisements, and website layouts. As a graphic designer, you collaborate with content writers/editors and social media coordinators to generate visually relevant concepts. It is one of the art-oriented entry-level digital marketing jobs. Check out the promotional roles for graphic designers:
| Category | Salary Range |
|---|---|
| Salary for Freshers (0-1 Year Exp.) | INR 1.1 LPA – INR 2.8 LPA |
| Salary with (2-3 Year Exp.) | INR 3.8 LPA – INR 5.5 LPA |
| Average Salary Range (0-5+ Yrs. Exp.) | INR 1.5 LPA – INR 7.5 LPA |
Source: AmbitionBox
This is another one of the most in-demand entry-level digital marketing jobs. Being an email marketing specialist, you shall develop, implement, and manage the email marketing strategy to drive brand awareness. Email marketing specialists also help in nurturing leads and increasing sales and customer retention. Moreover, you would write compelling email content, design appealing campaigns, analyse performance, and much more. With 2-3 years of experience as an email marketing specialist, you could get promoted to:
| Category | Salary Range |
|---|---|
| Salary for Freshers (0-1 Year Exp.) | INR 1.4 LPA – INR 3.5 LPA |
| Salary with (2-3 Year Exp.) | INR 2.8 LPA – INR 4.9 LPA |
| Average Salary Range (0-5+ Yrs. Exp.) | INR 2.2 LPA – INR 8.4 LPA |
Source: AmbitionBox
A digital marketing intern is an entry-level trainee. As an intern, you receive opportunities to perform various integral tasks of digital marketing. You would assist the digital marketing team in creating, managing, and analysing online marketing campaigns. Digital marketing interns gain hands-on experience on tasks such as SEO, content creation, social media management and data analysis. After the internship period, you may become:
| Category | Salary Range |
|---|---|
| Salary for Freshers (0-1 Year Exp.) | INR 0.9 LPA – INR 1.2 LPA |
| Salary with (2-3 Year Exp.) | INR 1 LPA – INR 2.8 LPA |
| Average Salary Range (0-5+ Yrs. Exp.) | INR 0.9 LPA – INR 3.2 LPA |
Source: AmbitionBox
A brand specialist in digital marketing is basically a marketing professional. Being a brand specialist, you would be in charge of enhancing the visibility of your organisation’s brand. Furthermore, you shall foster a strong customer relationship to ensure consistent brand growth. Moreover, branding professionals also conduct market research, develop branding campaigns, and collaborate with marketing and content teams to enhance and maintain consistent brand identity among the targeted audience. Brand specialists may promote to the following roles after serving 2-4 years on the same position:
| Category | Salary Range |
|---|---|
| Salary for Freshers (0-1 Year Exp.) | INR 2.2 LPA – INR 3.5 LPA |
| Salary with (2-3 Year Exp.) | INR 3.0 LPA – INR 6.2 LPA |
| Average Salary Range (0-5+ Yrs. Exp.) | INR 2 LPA – INR 10 LPA |
Source: AmbitionBox
The salary for digital marketing jobs in India varies by role and company. There are also various factors that affect your digital marketing salary in India. Let us take a look at some of the factors that affect the salary of digital marketing in India:
Here is a quick general overview of the digital marketing salary in India:
Digital marketing is all about creativity, experiments, and innovation. With the emerging technologies and ever-evolving search engines’ algorithms, you need to come up with creative and fresh ideas for an organisation’s growth. Here are several top-notch digital marketing skills to land promising entry-level and higher-level job roles. Take a look:
Every job in digital marketing is once an entry-level role, which is further promoted by experience and skills. Entry-level digital marketing jobs are the foundations for senior-level roles. However, the salary expectations as a fresher in digital marketing may not be as high as in this field; everything depends on outcomes. But once you become experienced in your job roles and possess the right skills, the industry could offer incredible salary packages.
The salary for entry-level digital marketing jobs in India varies by role and experience. However, as a fresher with 0-1 year of experience, you may earn an average of INR 2.7 LPA – INR 3.8 LPA. It also depends on factors such as company, location, skills, and performance.
As a beginner in digital marketing, you can earn from INR 1.8 LPA – INR 3 LPA, based on your previous internships, project work, and skills. In several top companies, the salary ranges for skilled freshers may be even higher.
No, AI will not replace digital marketers. However, it may affect the functioning of digital marketing jobs, positively enhancing potential.
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