Jagpreet
10 February, 2025
Table of Contents
“Marketing is not a task, it is an ongoing process that requires constant attention and adaptation”- Jay Baer
Digital ad spending is projected to surpass $700 billion by 2025 (Statista 2023). This highlights the critical need for marketing expertise. Any company must have an efficient marketing team to draw customers and build strong relations with them. From creativity to strategic thinking, marketing includes every aspect, leading to increased sales and business revenue. A few years back, only traditional marketing ruled the industry; however, the digital wave and technological breakthroughs have changed the dynamics of the marketing field. If you are an aspiring marketer or a working professional looking to advance your career, earning an MBA degree is your way ahead.
Studying MBA Marketing online or offline may prepare you for future challenges and give you an edge over others. An online MBA in Marketing programme is more flexible, whereas a regular MBA programme is restricted.
Let’s get to the details of the online MBA in Marketing programme through this blog.
Online MBA degree in Marketing is a two-year post graduation course offered by various universities in India. You can pursue this course after completing your bachelor’s degree in any stream. Typically, the programme is designed to meet the marketing needs of companies while enhancing their understanding of the business. This course is ideal for candidates who wish to transition into marketing, aim to streamline their career in this domain or are working professionals intending to improve their skills.
Attribute | Details |
---|---|
Course Level | PG Degree Course |
Course Duration | Minimum 2 Years |
Online MBA in Marketing Fee | INR 50,000 to INR 10,00,000 |
Eligibility | Must have completed a bachelor’s from a recognised university |
Average Salary for Online MBA in Marketing | INR 5 to 25 LPA |
Top Recruiters | Hindustan Unilever, TCS, ITC Limited, Deloitte |
Colleges | UPES, Uttaranchal University, Manipal University Jaipur, Chandigarh University |
Job Roles | Digital Marketing Manager, Media Manager, Marketing Manager |
In 2023, the Indian advertising and marketing industry reached INR 827 billion. Given past performance and future trends, IMARC Group predicts that the market has a chance to show a growth rate of 9.9% CAGR till 2032. Moreover, the digital marketing sector has shown impressive growth in recent years. These numbers show the huge scope the marketing industry holds. Therefore, no time could be better than this to pursue an online MBA in marketing. Once you are done with your degree, you can get various lucrative job opportunities.
📈 Did you know?
📊 Businesses that leverage data-driven marketing see 5-8x higher ROI. By 2030, marketing professionals with an MBA are expected to lead innovations in AI-driven campaigns and global market expansion. 🚀
The online MBA in marketing is available for all students, irrespective of their academic or professional background. However, you must meet certain criteria to enrol in your desired institution.
📌 Note: The reserved category students get 5% relaxation. Work experience is not mandatory but may be preferred by a few colleges. Though not compulsory, there are institutions which require entrance exam scores.
In some colleges/universities, valid entrance exam scores are also required. In that case, you must first appear in the exam and then fill out the application form. Check the admission procedure steps below.
In some colleges/universities, valid entrance exam scores are also required. In that case, you must first appear in the exam and then fill out the application form.
The online MBA in Marketing programme curriculum focuses on marketing tactics, customer behaviour, and the digital world’s impact on businesses. Although the subjects in every college are different, here is a common syllabus you can study in this programme:
Semester 1 | Semester 2 |
---|---|
Principles of Management | Production and Operation Management |
Managerial Economics | Financial Management |
Organisational Behaviour | Human Resource Management |
Business Law | Marketing Management |
Management Accounting | Management Information System |
– | Digital Marketing |
Semester 3 | Semester 4 |
---|---|
Brand Management | International Marketing |
Consumer Behaviour | Services Marketing |
Marketing Strategy | Marketing Research |
Customer Relationship Management | Ethics, Governance & Risk |
Sales Management | Research Methodology |
– | Project Work |
Here are some benefits of pursuing an MBA in Marketing online mode from top business schools in India:
Here you can see a list of top colleges and their fee structure to pursue an online MBA in marketing specialisation.
Institution Name | Fee Structure |
---|---|
Jain University (NAAC A++) | INR 49,000 (Per Semester) INR 1,96,000 (Total Fee) |
UPES (NAAC A) | INR 43,750 (Per Semester) INR 1,75,000 (Full Course) |
Uttaranchal University (NAAC A+) | INR 94,000 (Full Course) |
Manipal University Jaipur (NAAC A+) | INR 43,750 (Per Semester) INR 1,75,000 (Full Course) |
Chandigarh University (NAAC A+) | INR 39,500 (Per Semester) INR 1,58,000 (Full Course) (After early bird discount) |
Symbiosis Centre for Distance Learning (NAAC A++) | INR 1,50,000 (Per Year) INR 3,00,000 (Full Course) |
Dr. D.Y. Patil Vidyapeeth, Pune (NAAC A++) | INR 50,000 (SEM I & II) INR 45,000 (SEM III) INR 44,400 (SEM IV) INR 1,89,400 (Full Course) |
Shoolini University (NAAC A+) | INR 19,750 (Per Semester) INR 1,18,000 (Full Course) |
GLA University (NAAC A+) | INR 2,25,000 (Yearly) |
Lovely Professional University (NAAC A++) | INR 45,000 (Per Semester) INR 1,80,000 (Full Course) |
Also Read: Top 10 Online MBA Colleges in India
The career opportunities in the marketing sector are endless. You can upskill your career after an online MBA. Here you can see the job roles and respective salary ranges. However, the salary range may vary according to organisation and expertise.
Job Role | Average Salary (INR) |
---|---|
Digital Marketing Manager | 11.6 to 24.5 LPA |
Media Manager | 6 to 20 LPA |
Marketing Manager | 8 to 18.9 LPA |
Sales Manager | 6 to 21.4 LPA |
Market Research Analyst | 4 to 17.5 LPA |
SEO Manager | 5 to 20 LPA |
Email Marketing Manager | 4 to 21.5 LPA |
Social Media Manager | 8 to 26.8 LPA |
Business Development Manager | 6 to 22.8 LPA |
The online MBA in Marketing programme teaches you about advanced marketing tools and techniques. From better career opportunities to building your startup, you can get lucrative career opportunities in the marketing field. After completing an MBA in marketing you witness salary increases of up to 50%. This includes long-term career growth in roles like a brand manager, digital marketing strategist, and chief marketing officer. Avail the benefits of an MBA degree without quitting your job with online education and the right college.
Undoubtedly, an MBA has ample benefits. If done from a UGC-DEB-approved and recognised university, your online MBA in Marketing is totally worth it. Additionally, if you are pursuing the degree, avail yourself of the benefits, not because everyone else is doing it.
The typical MBA marketing online programme fee ranges between INR 50,000 and INR 10,00,000. The government college fee is generally less than that of private institutions.
Completing an MBA Marketing online programme takes two years or a maximum of four years.
While every university has different admission requirements, the common eligibility for an online MBA in Marketing is a bachelor’s degree in any stream from a UGC-recognised college/university with 50 – 60% marks.
This programme typically covers brand management, marketing strategy, consumer behaviour, marketing research, and international marketing, among other subjects.
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