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Online MBA in Marketing: Complete 2024 Guide

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Jagpreet

26 June, 2024

Online MBA in Marketing: Complete 2024 Guide

“Marketing is not a task, it is an ongoing process that requires constant attention and adaptation”- Jay Baer

Any company must have an efficient marketing team to draw customers and build strong relations with them. From creativity to strategic thinking, marketing includes every aspect, leading to increased sales and business revenue. A few years back, only traditional marketing ruled the industry; however, the digital wave and technological breakthroughs have changed the dynamics of the marketing field. If you are an aspiring marketer or a working professional looking to advance your career, earning an MBA degree is your way ahead.

Studying MBA Marketing online or offline will prepare you for future challenges and give you an edge over others. An online MBA in Marketing programme is more flexible, whereas a regular MBA programme is restricted.

Let’s get to the details of the online MBA in Marketing programme through this blog.

What Is An Online MBA In Marketing Programme?

 

Online MBA degree in Marketing is a two-year PG course offered by various universities in India. You can pursue this course after completing your bachelor’s degree in any stream. Typically, the programme is designed to meet the marketing needs of companies while enhancing their understanding of the business. This course is ideal for candidates who wish to transition into marketing, aim to streamline their career in this domain or are working professionals intending to improve their skills.

Here Are The Highlights Of An Online MBA In Marketing:

Course Level  PG degree course
Course Duration  Minimum 2 year
Online MBA in Marketing Fee INR 50,000 to INR 10,00,000
Eligibility  Must have completed a bachelor’s from a recognised university
Average Salary for Online MBA in Marketing  INR 5 to 16 LPA
Top Recruiters  Hindustan Unilever
PepsiCo
ITC Limited
Google
Microsoft
Nestle
Facebook
Dabur
Flipkart
Tata Motors
& many more

What Is The Eligibility Criteria For Online MBA In Marketing Programme?

The MBA Marketing online is available for all students, irrespective of their academic or professional background. However, you must meet certain criteria to enrol in your desired institution.

  • Applicants should have completed a bachelor’s degree from a UGC or AICTE-recognised university.

  • You must have scored more than 50% marks in your previous qualification. This minimum mark requirement can vary for every college.

  • The reserved category students get 5% relaxation.

  • Work experience is not mandatory but may be preferred by a few colleges.

  • Though not compulsory, there are institutions which require entrance exam scores.

Here’s The Admission Process for Online MBA in Marketing Programme

  • Start by filling out the application form online

  • Fill in the personal information, qualifications and experience, if any

  • Submit the documents the university requests, such as identity proof, academic transcripts, etc.

  • Pay the application processing fee

  • Appear in the personal interview or presentation round (if applicable)

  • Wait for the university to shortlist your profile

  • Once shortlisted, block your seat by paying the course fee

In some colleges/universities, valid entrance exam scores are also required. In that case, you must first appear in the exam and then fill out the application form.

Syllabus Of Online MBA In Marketing

The online MBA in Marketing programme curriculum focuses on marketing tactics, customer behaviour, and the digital world’s impact on businesses. Although the subjects in every college are different, here is a common syllabus you will be studying in this programme:

Semester 1 Semester 2
Principles of Management Production and Operation Management
Managerial Economics Financial Management
Organisational Behaviour Human Resource Management
Business Law Marketing Management
Management Accounting Management Information System
Digital Marketing

 

Semester 3 Semester 4 
Brand Management International Marketing
Consumer Behaviour Services Marketing
Marketing Strategy Marketing Research
Customer Relationship Management Ethics, Governance & Risk
Sales Management Research Methodology
Project Work

Why Study MBA Marketing In Online Mode?

Here are some benefits of pursuing an MBA in Marketing online mode from top business schools in India:

  • Explore Better Career Opportunities: An MBA degree acts as a ticket to bigger and wider career avenues. It accelerates your corporate growth and trains you to become an efficient business leader.

  • Become a Marketing Expert: Streamlining your career toward a domain will make you eligible to secure more niche-oriented jobs with higher salaries than generic roles.

  • Get High Remuneration: Employers look for MBA graduates with advanced knowledge of the field and a strong understanding of business. This shows that they are not only capable of managing technical work but can also lead teams to meet business objectives.

  • Affordable Programme: Online degrees have a low fee structure and do not include relocation or transportation costs, which makes them affordable compared to regular programmes.

  • Flexible & Personalised Learning: The primary benefit of online learning is the flexibility it gives. You don’t have to visit the campus regularly to attend classes and can learn at your own pace.

Top 10 Colleges Offering Online MBA in Marketing

Institution Name  Fee Structure 
Jain University  INR 40,000 (Per Semester)
INR 1,60,000 (Total fee)
UPES INR 43,750 (Per Semester)
INR 1,75,000 (full course)
Uttaranchal University  INR 20,500 (Per Semester) or
INR 40,000 (Per Year)
INR 82,000 (Full Course)
Manipal University Jaipur  INR 43,750 (Per Semester)
INR 1,75,000 (Full Course) </sp an>
Chandigarh University  INR 37,500 (Per Semester)
INR 2,00,000 (Full Course)
Symbiosis International University  INR 1,50,000 (per year)
INR 3,00,000 (Full Course)
Dr. D.Y. Patil Vidyapeeth, Pune  INR 45,000 (SEM I,II & III)
INR 34,200 (SEM IV)
INR 1,69,200 (full course)
Shoolini University INR 37,500 (per semester)
INR 1,50,000 (Full Course)
GLA University INR 16,500 (Per Semester)
INR 30,000 (Yearly)
INR 69,500 (Full Course)
Lovely Professional University  INR 45,000 (Per Semester)
INR 1,80,000 (Full Course)

Also Read: Top 10 Online MBA Colleges in India

Career Prospects & Scope

In 2023, the Indian advertising and marketing industry reached INR 827 billion. In view of past performance and future trends, IMARC Group predicts that the market has a chance to show a growth rate of 9.9% CAGR till 2032. Moreover, the digital marketing sector has also shown impressive growth in recent years. These numbers show the huge scope the marketing industry holds. Therefore, no time could be better than this to pursue an online MBA in marketing. Once you are done with your degree, you can get lucrative job opportunities such as:

Job Roles  Average Salary (INR)
Digital Marketing Manager 11.6 to 18.7 LPA
Media Manager 6 to 12 LPA
Marketing Manager 8 to 20 LPA
Sales Manager 6 to 14.1 LPA
Market Research Analyst 3 to 7 LPA
SEO Manager 5 to 10 LPA
Email Marketing Manager 2.5 to 9.4 LPA
Social Media Manager 8 to 13.7 LPA
Business Development Manager 6 to 12 LPA

Wrapping Up

The online MBA in Marketing programme will teach you about advanced marketing tools and techniques. From better career opportunities to building your own startup, you can get lucrative career opportunities in the marketing field. Avail the benefits of an MBA degree without quitting your job with online education and the right college.

FAQs

Q1. Is an Online MBA in Marketing worth it?

Undoubtedly, an MBA has ample benefits. If done from a UGC-DEB-approved and recognised university, your online MBA in Marketing is totally worth it. Also, if you are pursuing the degree, avail yourself of the benefits, not because everyone else is doing it.

Q2. How much does an Online MBA in Marketing cost?

The typical MBA marketing online programme fee ranges between INR 50,000 and INR 10,00,000. The government college fee is generally less than that of private institutions.

Q3. How long does an Online MBA in Marketing take to complete?

Completing an MBA Marketing online programme takes two years or a maximum of four years.

Q4. What are the admissions requirements for an Online MBA in Marketing?

While every university has different admission requirements, the common eligibility for an online MBA in Marketing is a bachelor’s degree in any stream from a UGC-recognised college/university with 50 – 60% marks.

Q5. What courses are typically included in an Online MBA in Marketing programme?

This programme typically covers brand management, marketing strategy, consumer behaviour, marketing research, and international marketing, among other subjects.


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