Online MBA in Marketing: Full 2025 Guide

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Jagpreet

10 February, 2025

Online MBA in Marketing: Full 2025 Guide

“Marketing is not a task, it is an ongoing process that requires constant attention and adaptation”- Jay Baer

Digital ad spending is projected to surpass $700 billion by 2025 (Statista 2023). This highlights the critical need for marketing expertise. Any company must have an efficient marketing team to draw customers and build strong relations with them. From creativity to strategic thinking, marketing includes every aspect, leading to increased sales and business revenue. A few years back, only traditional marketing ruled the industry; however, the digital wave and technological breakthroughs have changed the dynamics of the marketing field. If you are an aspiring marketer or a working professional looking to advance your career, earning an MBA degree is your way ahead.

Studying MBA Marketing online or offline may prepare you for future challenges and give you an edge over others. An online MBA in Marketing programme is more flexible, whereas a regular MBA programme is restricted.

Let’s get to the details of the online MBA in Marketing programme through this blog.

What Is An Online MBA In Marketing Programme?

Online MBA degree in Marketing is a two-year post graduation course offered by various universities in India. You can pursue this course after completing your bachelor’s degree in any stream. Typically, the programme is designed to meet the marketing needs of companies while enhancing their understanding of the business. This course is ideal for candidates who wish to transition into marketing, aim to streamline their career in this domain or are working professionals intending to improve their skills.

Highlights of an Online MBA In Marketing 2025

AttributeDetails
Course LevelPG Degree Course
Course DurationMinimum 2 Years
Online MBA in Marketing FeeINR 50,000 to INR 10,00,000
EligibilityMust have completed a bachelor’s from a recognised university
Average Salary for Online MBA in MarketingINR 5 to 25 LPA
Top Recruiters Hindustan Unilever, TCS, ITC Limited, Deloitte
Colleges UPES, Uttaranchal University, Manipal University Jaipur, Chandigarh University
Job Roles Digital Marketing Manager, Media Manager, Marketing Manager

Scope of Online MBA in Marketing

In 2023, the Indian advertising and marketing industry reached INR 827 billion. Given past performance and future trends, IMARC Group predicts that the market has a chance to show a growth rate of 9.9% CAGR till 2032. Moreover, the digital marketing sector has shown impressive growth in recent years. These numbers show the huge scope the marketing industry holds. Therefore, no time could be better than this to pursue an online MBA in marketing. Once you are done with your degree, you can get various lucrative job opportunities.

📈 Did you know?

📊 Businesses that leverage data-driven marketing see 5-8x higher ROI. By 2030, marketing professionals with an MBA are expected to lead innovations in AI-driven campaigns and global market expansion. 🚀

What are The Eligibility Criteria For Online MBA In Marketing Programme?

The online MBA in marketing is available for all students, irrespective of their academic or professional background. However, you must meet certain criteria to enrol in your desired institution.


  • You should have completed a bachelor’s degree from a UGC or AICTE-recognised university.

  • You must have scored more than 50% marks in your previous qualification. This minimum mark requirement can vary for every college.

📌 Note: The reserved category students get 5% relaxation. Work experience is not mandatory but may be preferred by a few colleges. Though not compulsory, there are institutions which require entrance exam scores.

Here’s The Admission Process for Online MBA in Marketing Programme

In some colleges/universities, valid entrance exam scores are also required. In that case, you must first appear in the exam and then fill out the application form. Check the admission procedure steps below.


  • Start by filling out the application form online. Fill in the personal information, qualifications and experience, if any.

  • Submit the documents the university requests, such as identity proof, academic transcripts, etc.

  • Pay the application processing fee.

  • Appear in the personal interview or presentation round (if applicable).

  • Wait for the university to shortlist your profile. Once shortlisted, block your seat by paying the course fee.

In some colleges/universities, valid entrance exam scores are also required. In that case, you must first appear in the exam and then fill out the application form.

Syllabus Of Online MBA In Marketing

The online MBA in Marketing programme curriculum focuses on marketing tactics, customer behaviour, and the digital world’s impact on businesses. Although the subjects in every college are different, here is a common syllabus you can study in this programme:

Semester 1Semester 2
Principles of ManagementProduction and Operation Management
Managerial EconomicsFinancial Management
Organisational BehaviourHuman Resource Management
Business LawMarketing Management
Management AccountingManagement Information System
Digital Marketing
Semester 3Semester 4
Brand ManagementInternational Marketing
Consumer BehaviourServices Marketing
Marketing StrategyMarketing Research
Customer Relationship ManagementEthics, Governance & Risk
Sales ManagementResearch Methodology
Project Work

Why Study MBA Marketing In Online Mode?

Here are some benefits of pursuing an MBA in Marketing online mode from top business schools in India:


  • Explore Better Career Opportunities: An MBA degree acts as a ticket to bigger and wider career avenues. It accelerates your corporate growth and trains you to become an efficient business leader.

  • Become a Marketing Expert: Streamlining your career toward a domain makes you eligible to secure more niche-oriented jobs with higher salaries than generic roles.

  • Get High Remuneration: Employers look for MBA graduates with advanced knowledge of the field and a strong understanding of business. This shows that they are not only capable of managing technical work but can eventually lead teams to meet business objectives.

  • Affordable Programme: Online degrees have a low fee structure and do not include relocation or transportation costs, which makes them affordable compared to regular programmes.

  • Flexible & Personalised Learning: The primary benefit of online learning is the flexibility it gives. You don’t have to visit the campus regularly to attend classes and can learn at your own pace.

Top 10 Colleges Offering Online MBA in Marketing

Here you can see a list of top colleges and their fee structure to pursue an online MBA in marketing specialisation.

Institution NameFee Structure
Jain University (NAAC A++)INR 49,000 (Per Semester)
INR 1,96,000 (Total Fee)
UPES (NAAC A)INR 43,750 (Per Semester)
INR 1,75,000 (Full Course)
Uttaranchal University (NAAC A+)INR 94,000 (Full Course)
Manipal University Jaipur (NAAC A+)INR 43,750 (Per Semester)
INR 1,75,000 (Full Course)
Chandigarh University (NAAC A+)INR 39,500 (Per Semester)
INR 1,58,000 (Full Course) (After early bird discount)
Symbiosis Centre for Distance Learning (NAAC A++)INR 1,50,000 (Per Year)
INR 3,00,000 (Full Course)
Dr. D.Y. Patil Vidyapeeth, Pune (NAAC A++)INR 50,000 (SEM I & II)
INR 45,000 (SEM III)
INR 44,400 (SEM IV)
INR 1,89,400 (Full Course)
Shoolini University (NAAC A+)INR 19,750 (Per Semester)
INR 1,18,000 (Full Course)
GLA University (NAAC A+)INR 2,25,000 (Yearly)
Lovely Professional University (NAAC A++)INR 45,000 (Per Semester)
INR 1,80,000 (Full Course)

Also Read: Top 10 Online MBA Colleges in India

Career Prospects & Average Salary: Online MBA Marketing 2025

The career opportunities in the marketing sector are endless. You can upskill your career after an online MBA. Here you can see the job roles and respective salary ranges. However, the salary range may vary according to organisation and expertise.

Job RoleAverage Salary (INR)
Digital Marketing Manager11.6 to 24.5 LPA
Media Manager6 to 20 LPA
Marketing Manager8 to 18.9 LPA
Sales Manager6 to 21.4 LPA
Market Research Analyst4 to 17.5 LPA
SEO Manager5 to 20 LPA
Email Marketing Manager4 to 21.5 LPA
Social Media Manager8 to 26.8 LPA
Business Development Manager6 to 22.8 LPA

Wrapping Up

The online MBA in Marketing programme teaches you about advanced marketing tools and techniques. From better career opportunities to building your startup, you can get lucrative career opportunities in the marketing field. After completing an MBA in marketing you witness salary increases of up to 50%. This includes long-term career growth in roles like a brand manager, digital marketing strategist, and chief marketing officer. Avail the benefits of an MBA degree without quitting your job with online education and the right college.

FAQs

Q1. Is an Online MBA in Marketing worth it?

Undoubtedly, an MBA has ample benefits. If done from a UGC-DEB-approved and recognised university, your online MBA in Marketing is totally worth it. Additionally, if you are pursuing the degree, avail yourself of the benefits, not because everyone else is doing it.

Q2. How much does an Online MBA in Marketing cost?

The typical MBA marketing online programme fee ranges between INR 50,000 and INR 10,00,000. The government college fee is generally less than that of private institutions.

Q3. How long does an Online MBA in Marketing take to complete?

Completing an MBA Marketing online programme takes two years or a maximum of four years.

Q4. What are the admissions requirements for an Online MBA in Marketing?

While every university has different admission requirements, the common eligibility for an online MBA in Marketing is a bachelor’s degree in any stream from a UGC-recognised college/university with 50 – 60% marks.

Q5. What courses are typically included in an Online MBA in Marketing programme?

This programme typically covers brand management, marketing strategy, consumer behaviour, marketing research, and international marketing, among other subjects.

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