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Professional Diploma in Digital Marketing

Advance Beyond Tactics and Learn On a Strategic Level

Professional Diploma in Digital Marketing

Duration of the Professional Diploma in Digital Marketing course typically ranges from 1-2 years. This course provides you a solid foundation in various aspects of digital marketing, from SEO expert and social media to analytics and content creation. Whether you're a beginner or looking to upskill, these courses often offer certifications that can boost your resume and credibility in the digital marketing field.

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Owing to the rapid expansion of technological advancements and adoption of digital platforms across the globe, digital marketing courses are gaining popularity among the graduates. Here's how earning a Professional Diploma in Digital Marketing benefits you.

Long Term Career GrowthInvesting in a digital marketing programme can help you stay one step ahead in the distant future. From understanding the latest market trends to the best practices, all can be achieved from this simple course.

Work-Life BalanceThis course helps you strike a balance between your work and educational endeavors. Whether you are a working professional or a new parent, pursuing this distance/online course will help you study at your own pace.

Vast Career OpportunitiesThe field of digital marketing offers a wide range of career prospects. The skills attained from the diploma course can make you a subject matter expert in this specialized area, thereby making you eligible for higher-ranking job roles.

Expanded Knowledge and Skill SetDigital Marketing training can help you attain knowledge beyond the understanding of a non-professional, such as Search Engine Optimization (SEO), content creation, or digital analysis. This course can help you understand it all.

Every college/university has a unique admission process and follows a different eligibility criteria. To enroll in Professional Diploma programme you must follow this genral eligibility criteria:

A bachelor's degree holder in any stream with minimum 50% marks from a recognised university (minimum marks criteria may vary depending upon the university)

Students who completed their HSC and have atleat 2-years work experience can also apply

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Register Online

Create login details to start with the application form.

Document Submission

Fill in the personal details and upload the documents.

Document Verification

The admission cell scrutinises the applications of every candidate.

Fee Payment

Pay the non-refundable application fee.

Admission Confirmed

Shortlisted candidates will receive an official admission offer letter.


The admission is done on rolling basis with a fixed deadline for the submission of the application. The admission calender and strcuture is different for each university. Nonetheless, below mentioned is a general overview of the admissions process followed largely:


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Academic Documents

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Government ID proof

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Work Experience

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The cost of the diploma course is influenced by both the programme's duration and institution offering it. It ranges from ₹15,000 to ₹ 1,00,000 for the entire course. Typically, one year program courses have lower fee structure as compared to two years courses.
Digital Marketing
Over the years, marketing has changed its face completely. It has seen a major shirt from traditional marketing campaigns to online marketing. From ease of audience targeting to high ROI with low investment, and wider reach, the present day digital marketing has a huge scope.

Choosing the right specialisation reflects positively on your personal strengths and interests which inturn enhnaces your career prospects. That is why it is always suggested that you should select a specialisation very carefully. Here's are few reasons why choosing an appropriate specialisation is important:

Personal Interest:

Following your passion is a crucial factor when deciding the path of your professional trajectory. You should evaluate your past experience, academic background, and the areas that have particularly intrigued you. This helps you perform at the best of your potential.

Market Demand:

Staying abreast with the industry trends is the need of the hour. Identify the skills which are in high demand and then accordingly choose the specialisation in your diploma programme.

Depending upon the course providing university and length of the programme, the course structure will vary. Some institutions have a semester-wise course plan while some don't. Here are the core subjects mostly covered in this diploma programme:

TopicsTopics
Search Engine OptimisationInternet and web optimization
Search Engine MarketingMobile Marketing
Digital Marketing LawsData Analytics
Digital Design and CommunicationEmail Marketing
Content MarketingIntroduction to CRM
Social Media MarketingDigital Marketing Budgeting

Digital Marketing course can be like a digital playground with endless opportunities:

Job RolesJob Description
Social Media ManagerIf you are the maestro of platforms like Twitter, Facebook, Instagram, this role lets you orchestrate engaging campaigns.
Digital Marketing ManagerA professional responsible for implementing, overseeing, and managing marketing strategies for the company.
SEO ManagerAn SEO expert has the central role of optimizing a website to attain higher search rankings and has an in-depth understanding of the analytics.
Creative DirectorA Creative Director is a professional who is responsible to plan, create, and implement marketing/advertising strategies for the organization. The role might vary as per the company or industry.
Product ManagerA highly skilled professional who is tasked with the responsibility of designing a marketing strategy for the company's products and services while defining the target audience.
Job RolesAverage Annual Salary
Social Media Manager₹ 5 LPA
Digital Marketing Manager₹ 11.9 LPA
SEO Manager₹ 9.1 LPA
Creative Director₹ 16.3 LPA
Product Manager₹ 21.3 LPA

Summary

Course Name:Professional Diploma in Digital Marketing
Course Type:Diploma
Duration:1 to 2 years
Mode of Learning:Self-paced learning/Online
Fee Structure:Fees will be different in every institution ranging from ₹15,000 to ₹1,00,000 for the complete course.
Average Salary Offered:Depending upon the experience and job role, a candidate can receive an average salary of ₹ LPA
Employment Roles:SEO ExpertSocial Media ManagerCreative DirectorProduct ManagerDigital Marketing Manager
Examination Method:Online (varies as per university)

Frequently Asked Questions

Companies recognize the value of Digital Marketing Certifications because of their rapid growth and the increasing demand for professionals in the field.
This course opens a wide range of opportunities and can help you earn abundantly. Jobs such as SEO experts, digital marketing manager, product marketer, creative director, etc. are some of the best options after completion of the course.
There are a number of institutes hunting for interns eager to learn along with the course. Apart from this, with the advent of the course, live projects, and case studies are also provided to make the course more interesting and help you in the practical world.
Digital Marketing is a vast topic. However, Digital Marketing can be divided into broad categories like Social Media Marketing, Google Analytics, Search Engine Optimization (SEO), Content Research and Web Analytics, Email Marketing, etc. Every Digital Marketing course, online or offline, teaches the basics of SEO, Web Creation, Content Strategy, and Google Analytics.
Yes, in India, most of the universities provide admissions to international students.
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