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PG Diploma in Marketing Management

A Roadmap to Success

PG Diploma in Marketing Management

The PG Diploma Programme in Marketing Management offered through distance mode is aimed to provide students with in-depth knowledge of marketing, sales, digital marketing and marketing theories. Depending upon the course provider, the course duration can be of 1 to 2 years. The flexible learning methodology of this programme is ideal for working professionals and candidates restricted by other committements. After completing this programme, students can pitch for positions like Market Research Analyst, Sales Manager, and various other job opportunities.

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At present, the marketing industry is booming and the job prospects in this field have grown immensely. As this sector is mushrooming, upgrading your skills with PG Diploma in Marketing Management will be beneficial in many ways.

Salary HikeGraduates increase their earning potential by adding a PG Diploma qualification to their profile. It shows that the candidate has made efforts to increase his/her knowledge base and skills.

Personality DevelopmentSince marketing is an outgoing field, in this course, you will be trained with transferrable skills with a practical-based learning methodology.

Pathway to Leadership RolesEnhancing your skills and understanding of the domain with a PGD programme will make you a subject-matter expert in the field. Therefore, you will become eligible for leadership positions in the corporate sector.

The common criteria followed for getting admission into PG Diploma programme is provided below:

A candidate with bachelor's degree in any stream including Chartered Accountancy/ Cost Accountancy/ Company Secretary ship with minimum 50% marks

Candidates who completed HSC and have 2 years of minimum experience can also apply

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Register Online

Create login details to start with the application form.

Document Submission

Fill in the personal details and upload the documents.

Document Verification

The admission cell scrutinises the applications of every candidate.

Fee Payment

Pay the non-refundable application fee.

Admission Confirmed

Shortlisted candidates will receive an official admission offer letter.


The admission is done on rolling basis with a fixed deadline for the submission of the application. The admission calender and strcuture is different for each university. Nonetheless, below mentioned is a general overview of the admissions process followed largely:


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Academic Documents

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Government ID proof

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Work Experience

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Passport size photographs

PG diploma programmes are not expensive and are very much pocket friendly. A prospective candidate can easily earn his/her diploma within the budget of ₹ 10,000 to ₹ 1,00,000. Though few additional charges may apply.
Marketing Management
Marketing is one of the most important factor in the growth of any business. A career in this field revolves around analysing the market trends, developing marketing strategies and preparing campaigns to increase the business profitability.

In a sea of countless domains, it is best to chisel your career path in one specific field to experience the best results in your career. That is why, it is always suggested to fresh graduates and working professionals to go for the right specialisation:

Build Highly Competitve Skills:

No matter whichever industry working in, staying competive in the job market is essential. As the marketing industry is growing at a much faster pace, pursuing a specialised will benefit your professional trajectory.

Career Stability:

Candidates with expertise in a particular niche are mostly considered for senior positions at multinational companies and are more likely to recieve competitive salary packages. This will ultimately lead to job security and progress in the long-term.

The common course subjects covered by colleges under the PG Diploma in Marketing Management course are as follow:

Semester 1Semester 2
Marketing for ManagersRural Marketing
Sales ManagementMarketing Research
International MarketingRetail Management
Product ManagementManagement of Marketing Communication and Advertising
Consumer BehaviourMarketing of Services

Adding PG Diploma qualification to your profile will showcase your expertise in the field and skills. You can explore many career opportunities such as:

Job RolesJob Description
Brand ManagerDevelops a brand strategy considering the target audience, strategizes marketing plans across all verticals, studies customer insights, and oversees the performance of marketing campaigns.
Sales ManagerEnsures the sales team reaches its targets, evaluates their performance, and provides a detailed sales forecast.
Email Marketing ManagerDevelops email marketing campaigns for the company, runs end-to-end email marketing campaigns, and manages email databases.
Digital Marketing ManagerPlans and executes digital marketing strategies, including email campaigns, display advertising campaigns, and maintaining a social media presence for brands.
Marketing AnalystStudies market trends to analyze conditions supporting better sales. Develops marketing action plans based on their findings.
Job RolesAverage Annual Salary
Brand Manager₹19.3 LPA
Sales Manager₹6.6 LPA
Email Marketing Manager₹5.6 LPA
Digital Marketing Manager₹11.9 LPA
Marketing Analyst₹10 LPA

Summary

Course Name:PG Diploma in Marketing Management
Course Type:Diploma
Duration:1 year
Mode of Learning:Self-paced learning/Online
Fee Structure:Fee for this program ranges between ₹10,000 to ₹1,00,000
Average Salary Offered:Salary for various job roles in this sector ranges between ₹8,00,000 PA
Employment Roles:Brand ManagerSales ManagerEmail Marketing ManagerDigital Marketing Manager
Examination Method:Varies as per university

Frequently Asked Questions

The course structure for PG Diploma course is different for every university. Typically, all the core areas of marketing are covered in this course, for which you can refer to the syllabus section above.
With this PG diploma, you can work as a Brand Manager, Marketing Manager, Digital Marketing Manager, Email Marketing Manager, etc. The average salary you get in these positions is between ₹7 to ₹8 LPA.
If done from a reputed college/university, your PG Diploma is highly considered by the employers. Since online/distance education has a flexible learning format, it is a good opportunity for working professionals to upgrade their skills.
Online/distance courses are much more affordable than traditional programs. Their fee structure ranges between ₹10,000 to ₹1,00,000.
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