Digital Marketing Course by Google: All You Need to Know

Dear readers,

Did you know digital media now represents 44% of the advertising market? This trend indicates two things: changing consumer trends and the growth of digital marketing. It also shows how digital marketing is reshaping economic growth across different industries. This marketing trend has reshaped the way businesses and consumers connect. As a result, the number of applications for digital marketing courses has increased over time. Out of the available options, the digital marketing course by Google is the most popular.

As the digital marketing industry grows, so does the demand for skilled professionals in the field. Whether you are a professional, a fresher, or an aspirant, this online course by Google can launch your career. It would equip you with advanced skills and knowledge. In this blog, we cover the Google digital marketing course highlights, eligibility, curriculum, and career scope.

What is the Digital Marketing Course by Google?

Grow your skills with Google’s Digital Marketing & E-Commerce Professional Certificate on Coursera. The Digital Marketing Google course is a self-paced, 100% remote online programme. This digital marketing course by Google is designed for anyone looking to understand digital marketing, e-commerce, and different tools. You would learn the basics of digital marketing and e-commerce. Moreover, it shall help you develop skills to enter the digital marketing industry.

The curriculum includes email marketing, social media marketing, SEO, display advertising, and other online channels to engage with online consumers. Besides that, learn to manage digital marketing campaigns, attract and engage customers, and sell services and products online. Become a master of digital marketing with the Google Digital Marketing Course.

Digital Marketing Course by Google: Key Highlights

Grab the opportunity to fast-track your career in digital marketing. Learn in-demand skills and master AI tools from the Google experts. Elevate your career at your own pace, from anywhere, anytime. Let’s check out the top highlights of the online course:

Also read: Professional Diploma in Digital Marketing

Google Digital Marketing Course: Who Can Apply?

This professional certificate by Google is a beginner-friendly course. It welcomes anyone seeking a career in the digital marketing field across industries. Set out on your entrepreneurial journey with your enhanced knowledge and skill set. Let’s take a look at who can pursue this course:

• ✅
  A fresh graduate or a working professional from the digital marketing industry.
• ✅
  Digital marketing aspirants or those looking to switch their careers and shift to this field
• ✅
  An entrepreneur, looking to expand their business using digital marketing channels.

Digital Marketing Course by Google: Programme Curriculum

This professional certificate is a 7-course series. This online programme shall equip you with in-demand skills, preparing you entry-level job. Master tools such as Canva Constant, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify and Twitter. The course includes 190 hours of instruction, assessments, hands-on activities, and real-world case studies and scenarios. Here is the list of 7-series courses along with topics covered:

Course 1: Foundations of Digital Marketing and E-Commerce

This course is your introduction to the digital marketing and e-commerce world. It teaches the importance, meaning, and job responsibilities of digital marketing and e-commerce specialists. Moreover, the programme covers different marketing strategies and marketing funnels.

📝 Topics Covered:

• ✅
  Define the fields of digital marketing and e-commerce
• ✅
  Describe the job responsibilities of a digital marketer and an e-commerce specialist
• ✅
  Learning the concept of a marketing funnel
• ✅
  Understanding the elements of a digital marketing and e-commerce strategy

Course 2: Attract and Engage Customers with Digital Marketing

Master your search engine optimisation (SEO) and search engine marketing (SEM) skills with this course. Furthermore, learn display advertising to attract and engage with new customers online. You would also learn to manage website traffic by understanding SEO techniques such as keyword research, link building, and search engine algorithms.

📝 Topics Covered:

• ✅
  Develop strategies to build brand awareness among potential and existing customers
• ✅
  Understand the purpose of Search Engine Optimisation and essential SEO terms
• ✅
  Learn to optimise website content for SEO
• ✅
  Understand Search Engine Marketing and its benefits to a business

Course 3: From Likes to Leads: Interact with Customers Online

Develop effective social media marketing strategies using different social media platforms. Learn how to create content for social media using graphic design principles. Additionally, learn how to manage a brand’s social media presence. These expert instructors from Google provide hands-on activities and case studies to enhance engagement and interaction.

📝 Topics Covered:

• ✅
  Define social media marketing and its purpose
• ✅
  Identify core pillars: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising
• ✅
  Define the goal of a social media campaign
• ✅
  Write, design, and repurpose engaging content for social media

Course 4: Think Outside the Inbox: Email Marketing

Did you know email marketing is one of the oldest and an effective digital marketing tools to reach your customers? This course teaches you how to execute a successful email marketing campaign. Learn to write effective subject lines, email marketing workflows, email lists, and more. The course also includes measuring and analysing email campaign results.

📝 Topics Covered:

• ✅
  Understand how email marketing fits into a digital marketing strategy
• ✅
  Learn to write effective email copy, subject lines, and preview text
• ✅
  Execute and optimise email marketing campaigns
• ✅
  Measure and assess email campaign results

Course 5: Assess for Success: Marketing Analytics and Measurement

This programme provides a holistic overview of marketing analytics practices and tools. Learn to analyse data from different sources and digital marketing channels to gain meaningful customer insights. Master your measuring, managing, and data analysis skills using Google Analytics, Google Ads, and similar tools.

📝 Topics Covered:

• ✅
  Define media planning and strategies
• ✅
  Introduction to Assess for Success: Marketing Analytics and Measurement
• ✅
  Use Metrics from Google Analytics and Google Ads
• ✅
  Measure the success of marketing campaigns
• ✅
  Share metrics and insights with stakeholders: presentations and reports

Course 6: Make the Sale: Build, Launch, and Manage E-Commerce Stores

Discover how to sell your products and services successfully through e-commerce channels. By the end of the course, you would learn to conduct market research and product research. Moreover, it gives an understanding of the process of creating e-commerce stores, product listings, and more. It shall equip you with tools and techniques for digital marketing and e-commerce.

📝 Topics Covered:

• ✅
  Understand essential e-commerce strategies and practices
• ✅
  Explain what e-commerce stores and platforms are and how they work
• ✅
  Create an engaging and interactive customer experience online using best practices
• ✅
  Set up a mock e-commerce store using Shopify

Course 7: Satisfaction Guaranteed: Develop Customer Loyalty Online

This online course is the last part of the 7-series course. In this final course, you would learn strategies for building customer loyalty in e-commerce. Master different tools to develop and maintain client relationships. Master your digital marketing and e-commerce skills with the best tools and resources provided by Google.

📝 Topics Covered:

• ✅
  Identify common strategies for building customer loyalty in e-commerce
• ✅
  Successfully manage client relationships and measure satisfaction
• ✅
  Gain a competitive edge by learning AI skills from Google experts
• ✅
  Build a portfolio/resume for a job search in the field

Career Scope After Google Digital Marketing Course

Boost your resume with in-demand digital marketing skills. Leverage your skills to grab the best opportunities in the field. Did you know that currently there are 51,011 job openings in the digital marketing industry of India? Kickstart your career with the in-demand job titles. Here is the list of job roles that you can explore after completing this professional certificate:

*Source: Glassdoor

Conclusion

India is a developing country with huge business and investment potential. This shows that the digital marketing industry has a high scope in India, making it one of the most sought-after careers. You can explore a diverse range of opportunities to build a successful career. This blog explores the Digital Marketing Course by Google offered on Coursera. From its highlights to its curriculum, the blog offers a complete overview of this online course. Additionally, learn about the various career opportunities that you could get after the completion of this Digital Marketing Course by Google. Enroll and explore the diverse world of digital marketing.