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Jagpreet
23 October, 2025
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Nearly 80% of users purchase products and services based on online content available. They find content on search engines and social media valuable to make efficient decisions for their requirements. This is how the world of digital marketing is impacting the real world. Whether it’s buying a daily-use beauty product, opting for the most-awaited electronics, or choosing the right institution for the career ahead, people nowadays rely on awareness spread on social media and articles uploaded on search engines such as Google.
This real impact on real lives is leading to a massive rise in terms of jobs and career opportunities in digital marketing in the coming years. This is why pursuing digital marketing courses could be highly valuable for a future-proof career. However, while individuals are eagerly opting for courses in digital marketing, they often have several concerns, which are genuine. With this blog, we aim to help aspiring digital marketing enthusiasts by answering some of the frequently asked questions (FAQs). Dive in to discover the answers to your queries and learn various facts about digital marketing in India.
Here are the answers and solutions to some of the most common queries of the digital marketing courses in India. Let us explore them all one by one:
The digital marketing industry in India is growing rapidly. More businesses going digital and global are contributing to this drastic shift. Thus, to cater to the requirements of today’s corporate realm, top-notch institutions in India are offering best-in-class digital marketing courses. However, the duration, fees, and curriculum of these courses can significantly vary by the institution of your choice. Here is a quick list of the best digital marketing courses in India. Check out:
| Course Name | Institution Name | Duration / Fees |
|---|---|---|
| Digital Marketing with GenAI Advanced Programme | NIIT Group | 284 Hours INR 65,000 + 18% GST |
| PG in Digital Marketing & Strategy with Placement Assistance | IIDE Delhi | 11 Months INR 3,68,027 |
| Certificate Course in Digital Marketing | Skill India Digital Hub | 140 Hours Free of Cost |
| Distance PGCM in Digital Marketing | Symbiosis Centre for Distance Learning | 1 Year INR 33,000 |
| Google Digital Marketing & E-commerce Certificate | Google + Coursera | 6 Months USD 49/- per month |
| Professional Diploma in Digital Marketing with Generative AI | NIDE | 7 Months INR 90,000 |
| Offline Certificate in Digital Marketing | upGrad | 150+ Hours INR 65,000 |
There are several kinds of digital marketing certifications. Corporations may use them based on their requirements to drive growth, branding, and sales for their organisation. You may take a look at the seven types of digital marketing:
Digital marketing courses cost in India depends on various factors such as institution, platform, mode of learning (online or offline), duration, and course type (certification or degree). Therefore, there are no fixed fees for digital marketing courses in India. Here is a general overview of fees for digital marketing courses:
To land a job, you may try beginning with entry-level digital marketing jobs such as content writing, social media advertising or marketing, or graphic design. It is recommended to develop and nourish your content skills, gain practical knowledge, and apply for internships for industry experience. Here is a step-by-step process that you may consider to get a job in digital marketing:
The monthly salary of digital marketing in Indiavaries by job roles, companies, locations, skills, and years of work experience. Here is a general overview of the average digital marketing monthly salary in India. Let us take a swift look:
| Digital Marketing Job Roles | Monthly Salary | Average Salary Range |
|---|---|---|
| Content Writer/Editor | INR 20,000 – INR 50,000 | INR 2.4 LPA – INR 6 LPA |
| SEO Specialist | INR 23,000 – INR 55,000 | INR 2.7 LPA – INR 6.6 LPA |
| PPC Analyst | INR 24,000 – INR 57,000 | INR 2.8 LPA – INR 6.8 LPA |
| Email Marketing Specialist | INR 18,000 – INR 44,000 | INR 2.1 LPA – INR 5.2 LPA |
| Social Media Manager | INR 22,000 – INR 58,000 | INR 2.6 LPA – INR 6.9 LPA |
| Digital Marketing Specialist | INR 28,000 – INR 60,000 | INR 3.3 LPA – INR 7.2 LPA |
| Brand Manager | INR 45,000 – INR 80,000 | INR 5.4 LPA – INR 9.6 LPA |
Anyone can apply for a digital marketing job depending on their desired job roles in this field. However, professional qualifications generally include earning a certificate, diploma, or degree in digital marketing. Having project work or internship experience could be beneficial as well. Moreover, you may consider the following for career growth and to obtains kills required for digital marketing
There are many renowned institutes, multi-disciplinary colleges, and platforms that offer the best digital marketing courses in India. Here are the names of the few:
You may also take a look at other digital learning or MOOC platforms offering beginner to advanced-level online digital marketing courses in India. Here it goes:
SEO refers to Search Engine Optimisation in digital marketing. This is basically a technique used to enhance the visibility of an organisation’s website in the search engine results. SEO Specialists ensure that their websites rank at the top of the searches of Google or other search engines, driving significant traffic or leads for their organisation. This is one of the most integral parts of the digital marketing industry.
While there are many types of digital marketing, the choice of the best one depends on organisational or individual objectives. However, in India, due to high and massive use of social media and the internet, social media marketing is known to be the best, especially for product-based companies. Search Engine Optimisation or SEO is highly recommended for long-term growth. SEO marketing is suitable for both product as well as service-based companies. Additionally, for wider branding and reach, businesses must comply with both SEO and social media marketing.
Yes, due to the increased use of the internet and social media, digital marketing has become crucial for businesses to widen their reach and consumer base. It is one of the rapidly growing fields that shall have a massive number of job openings in the coming years. Thus, if you wish to build a future-proof career, digital marketing is one of the best career options.
Digital marketing is an emerging field. Also, it is one of the departments that does not require any foundational qualification to step into this field. Regardless of having a diploma or certificate in digital marketing, you can still begin your career in this field with entry-level positions. However, pursuing the digital marketing courses in India is highly beneficial for career advancement and salary growth. We have answered some of the most common and reasonable concerns of individuals about digital marketing. Explore to clarify your doubts and start a successful digital marketing career.
PPC, also known as pay-per-click, is a type of digital marketing in which advertisers need to pay a certain amount every time someone clicks on their ad. It allows a business to enhance its visibility, brand awareness, and reach among consumers.
Yes, you can learn digital marketing at home by leveraging the various online digital marketing courses, whether free or paid certification programmes.
As more startups and businesses are shifting towards digitisation for marketing and growth purposes, the future of digital marketing remains bright and emerging in the coming years. However, there can be significant changes and updates in technologies, the use of AI, and strategies.
There are no official rankings for digital marketing companies. However, some of the top companies include Accenture, WPP, Omnicom, Interpublic Group (IPG), WebFX, and SmartSites.
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