Jagpreet
11 April, 2024
Table of Contents
Most people think marketing is just selling some products.
No, selling is just the tip of the iceberg; there is more to it. In layman’s terms, marketing is identifying market opportunities and implementing strategies to generate revenue and build your brand.
It may sound simple, but the process involves many considerations and activities, such as market research, product development, product launch, advertising, branding, understanding consumer behaviour, and more.
And sales too.
Marketing management is one of the oldest areas of study in management. The success of any business highly depends on its marketing management, which is why most brands spend heavily on it.
If you are someone who is planning to do an MBA in marketing or just want to explore the marketing field, this blog will answer all your questions, ranging from career opportunities to course curriculum.
Sit back, relax, and take notes as we explore the marketing world.
The MBA Degree in Marketing Management is a specialised programme designed to provide individuals with the right skills and knowledge required to lead companies’ marketing activities.
It helps students understand some of the key marketing topics like customer relationship management, market research, segmentation, positioning, branding, and advertising.
In simpler words, an MBA in Marketing teaches you to plan, organise, direct, and control marketing activities.
This may be the wrong question.
Be it a fresher or working professional or someone who wants to switch careers into marketing, anyone can do marketing. Unlike other roles that do have such speed breakers in the form of eligibility criteria, marketing has none as such.
Marketing is a field that embraces diversity. Regardless of your background, whether it’s engineering, pharmacy, or the arts, marketing welcomes all.
The right question is: who should not do marketing?
If you are someone who wants a forever desk job and doesn’t want to learn new things, then marketing is not for you.
If you are someone who wants to do the same repetitive job until you retire, then marketing is not for you.
Lastly, you often hear that you require great communication skills to succeed in the marketing role, but that’s not totally true. Yes, it requires climbing the professional ladder, but if you are starting, you don’t need to be Shashi Tharoor.
There are many reasons to pursue an MBA in Marketing Management as a fulfilling career; we have listed some of them below.
Marketing management jobs often come with high salaries and bonuses; generally, this role comes with incentive-based pay, where on each complete sale and hitting a sales target, making it one of the most lucrative jobs for someone who is self-motivated and wants to make a good life.
Standing out in the crowded market and differentiating your product from competitors requires a different and creative approach.
Marketing is not done by any jack of all trades; it requires collaboration. Businesses collaborate with like-minded businesses to align their interests and share resources for better business. Hence, in marketing management, you learn collaboration skills.
The post-pandemic marketing landscape changed like never before, even with many companies doing their sales remotely. If you are someone looking for flexibility, marketing is one of the best moves for you, as it offers many remote working opportunities, and one of the major contributors to this remote role is digital marketing.
Marketing Management offers several opportunities to strengthen your horizons and advance in your roles.
Marketing management offers fulfilling job roles and growth opportunities with its dynamic nature.
The syllabus of an MBA in Marketing Management varies from university to university, but at the end of the 2 years, they broadly cover all the essential topics.
Below are the most common Syllabus divided into four semesters.
| Semester I | Semester II |
| Management Theory and Practice | Business Communication |
| Organisational Behaviour | Essentials of HRM |
| Marketing Management | Business Law |
| Business Economics | Strategic Management |
| Financial Accounting & Analysis | Operations Management |
| Information Systems for Managers | Decision Science |
| Semester III | Semester IV |
| Brand Management | Services Marketing |
| Consumer Behaviour | Marketing Research |
| Marketing Strategy | Digital Marketing |
| Customer Relationship Management | Business: Ethics, Governance & Risk |
| Sales Management | Research Methodology |
| International Marketing | Project |
| CAT | SNAP |
| CET | CMAT |
| MICAT | GMAT |
| XAT | MAT |
| Sl# | College | Fees |
| 1 | Indian Institute of Management (IIM), Ahmedabad | INR 33 lakh |
| 2 | Indian Institute of Management (IIM), Bangalore | INR 24.50 lakh |
| 3 | Indian Institute of Management (IIM), Calcutta | INR 31 lakh |
| 4 | Mudra Institute of Communications, Ahmedabad | INR 23 lakh |
| 5 | Symbiosis Institute of Business Management (SIBM), Pune | INR 22.20 lakh |
| 6 | Xavier Institute of Management and Entrepreneurship (XIME), Bangalore | INR 11.50 lakh |
| 7 | Department of Management Studies, Indian Institute of Technology (IIT), Delhi | INR 11.20 lakh |
| 8 | Institute of Management Technology (IMT), Ghaziabad | INR 1.25 lakh |
| 9 | SP Jain Institute of Management and Research (SPJIMR), Mumbai | INR 24 lakh |
| 10 | Faculty of Management Studies (FMS), Delhi | INR 2 lakh |
| Sl# | College | Fees |
| 1 | Dr. DY Patil Vidyapeeth, Pune | INR 1.20 lakh |
| 2 | Online Manipal | INR 1.75 lakh |
| 3 | Jain Online | INR 1.60 lakh |
| 4 | IGNOU | INR 62,000 |
| 5 | Bharati Vidyapeeth | INR 80,200 |
| 6 | School of Open Learning, University of Delhi | INR 51,970 |
Successfully completing an MBA in marketing management opens up a new world of opportunities. Below are the top 5 career opportunities you can get in marketing management.
Marketing Manager: A marketing manager is the front face of marketing activities and is responsible for creating and planning marketing campaigns.
Brand Manager: Brand managers are responsible for crafting branding strategies in order to build and maintain a positive brand image in the minds of customers.
Product Manager: Product Manager is one of the niche jobs in the marketing field. They primarily focus on product pricing, product placement, and positioning.
Digital Marketing Manager: Digital marketing managers have a similar role to marketing managers, but they use digital channels for their marketing activities.
Marketing Research Manager: Marketing research managers are responsible for identifying new marketing opportunities and customer needs.
| Job Role | Average Salary Range |
| Marketing Manager | ₹7 LPA to ₹19 LPA |
| Brand Manager | ₹8 LPA to ₹21 LPA |
| Product Manager | ₹10 LPA to ₹24 LPA |
| Social Media Manager | ₹2.4 LPA to 4.8 LPA |
| Digital Marketing Manager | ₹5 LPA to ₹13 LPA |
| Business Development Manager | ₹5 LPA to ₹12 LPA |
| Market Research Manager | ₹7 LPA to ₹16 LPA |
| Sales Manager | ₹6 LPA to ₹13 LPA |
| Public Relations Manager | ₹4 LPA to ₹10 LPA |
| Customer Relationship Manager | ₹2.1 LPA to ₹3 LPA |
Source: Glassdoor
The future outlook of the marketing field has potential for growth. According to studies, the marketing field experienced 10% growth from 2016 to 2026, making it witness the highest percentage of growth across various fields. But as it grows at a rapid speed, so does its landscape. In the near future, we will see significant use of artificial intelligence and machine learning in the marketing field helping it shoot up along the growth projectile.
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