Explore Courses
Top University
Jagpreet
01 July, 2024
Table of Contents
Do you know that according to the current digital era and rapid evolution the demand for an MBA in marketing seems to grow at a lightning speed?
We witness the global urbanisation that is currently taking place however a successful leader would think of it as a chance to revolve this in the current demand of skills. The job market has a high demand for MBA graduates who have an MBA in marketing, because of the various industry demands for business promotions, brand awareness, and identifying the needs of the customers.
If you have the leadership quality to adapt to the current job market and enhance your skills through an MBA Degree in marketing then this is the right place for you. In this blog, we are going to cover the ultimate guide to an MBA in marketing, everything that you need to know about the landscape of the marketing world and its ever-growing demand.
Now, let us tell you what is marketing. And how can you lift your career through an MBA in marketing?
If we define Marketing in terms of the official definition According to Kotler: “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires” According to the American Management Association: “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives”.
Thus marketing may be defined as those business functions that are most directly and primarily concerned with three activities:
The recognition of the demand
The stimulation of demand
The satisfaction of demand
Marketing is a bit like matchmaking but for products and people. Imagine you’re at a funfair, and you’re the clever organiser who knows exactly what each person wants to enjoy. Marketing is all about figuring out what people need or fancy (the recognition of demand), getting them excited about it (the stimulation of demand), and making sure they leave happy with what they have (the satisfaction of demand).
To put it simply, it’s like being a brilliant host at a party. You notice your friend loves chocolate (spotting the demand), so you bring out a delicious chocolate cake (meeting that demand) and make sure they have a slice and enjoy it (satisfying the demand).
But are you the chosen one for an MBA in Marketing? Scroll below to find out.
Here are all the goodies that you can grab once you complete an MBA in Marketing:
Imagine having a golden ticket to a variety of exciting jobs. An MBA in Marketing can do just that, making you a top pick for several well-paid roles in different companies.
With an MBA in marketing, you can often ask for a higher salary. The advanced skills you gain from an MBA are demanded and paid well.
You would master the art of understanding what people want, crafting clever marketing plans, and spotting the latest trends. These skills are handy in any job.
During your MBA in marketing, you will meet loads of professionals, professors, and classmates. These connections can be super helpful for your future career and business dreams.
An MBA in Marketing can zoom you up the career ladder. You would be ready for leadership roles in no time, armed with the knowledge and confidence to succeed.
All of these goodies and yet not sure if you are the chosen one for this course? Well, we are happy to become the “Sorting Hat” for you. Here are all the common eligibility criteria required by various top management colleges/universities:
You must have a minimum of 60% aggregate in your Graduation (3/4 Year Full-time Bachelor’s Degree) from a UGC-approved University or equivalent.
If you are from a reserved category from Maharashtra State, you need at least 55%.
You need a valid score to pass in one of these entrance exams– CAT, XAT, NMAT, GMAT, PERA, CMAT, and the MAHCET.
You should have taken the test between September 2023 and May 2024.
You must meet the specific score requirements for either the Non-Sponsored or Sponsored category, which vary by test.
Please note that the eligibility may vary based on each college’s requirements.
When it comes to paying an MBA in Marketing we can understand that not all of us can afford the big bills beyond 10-15 Lakhs. That is why there is a need for a budget setting before you start applying for an MBA in marketing admissions. The MBA in Marketing fees can vary widely depending on the institution. For traditional full-time programmes at prestigious colleges, fees range from INR 8 lakh at IIT Delhi to a steep INR 25 lakhs at IIM Ahmedabad. Other notable institutions like IIM Bangalore and IIM Calcutta charge around INR 30.50 lakh and INR 31 lakh, respectively. These fees reflect the premium education, resources, and networking opportunities offered by these top-tier schools.
On the other hand, if you’re looking for more affordable options or flexibility, online and distance MBA programmes in Marketing offer a more budget-friendly range. Fees for these programmes start as low as INR 51,970 at the School of Open Learning, University of Delhi, and can go up to INR 1.75 lakh at Online Manipal. These programmes provide significant savings while still offering valuable education and career opportunities, making them a practical choice for many students.
Please note that the fees of each college may be updated according to the requirements by the particular university.
An MBA in Marketing degree is not all that it needs to become the next successful story of the generation. You would need more than that. To become a marketing legend few skills are required to excel at the job and in personal life. These skills include:
| Skill Set 1 | Skill Set 2 |
| Leadership | Negotiation skills |
| Time management | Ability to learn |
| Project management skills | Analysis |
| Communication | Critical thinking |
| Strategic thinking | Global Marketing |
| Planning abilities | Active Listening |
| Teamwork | Market research |
| Interpersonal communication | Social media |
| Adaptability to change | Digital Marketing |
| Entrepreneurial skills | Brand management |
| Problem-solving | Creativity |
| Analytical skills | Global orientation |
| Initiative | |
| Ability to leverage technology |
Here is an idea of what the syllabus for an MBA in Marketing is. Please note that the syllabus may vary based on the college and its curriculum.
| Semester 1 | Semester 2 |
| Management Concepts and Skill Development | Accounting for Managerial Decisions |
| Statistics for Business Decisions | Sales Management |
| Managerial Economics | Quantitative Techniques |
| Human Resource Management | E-Commerce |
| Marketing Management | Marketing Research |
| Business Ethics | Business Environment |
| Financial & Cost Accounting | Business Communications |
| Financial Management | Computer Applications I |
| Viva-Voce | Viva-Voce |
| Semester 3 | Semester 4 |
| Strategic Management – I | Strategic Management – II |
| International Business | Logistics & Supply Chain Management |
| Management Information System | Computer Applications II |
| In Industry Training Report – Evaluation & Viva Voce | Dissertation – Evaluation & Viva Voce |
| Group A Elective Paper I | Group C Elective Paper I |
| Group A Elective Paper II | Group C Elective Paper II |
| Group B Elective Paper I | |
| Group B Elective Paper II |
Here is the list of top entrance exams for an MBA in marketing that you can pass to get admission. You can also go for university-level entrance or some colleges do not require entrances. Most online/distance colleges may not require an entrance test but it is still better to appear for an entrance to get more chances for selection.
| Entrance Exams | Entrance Exams |
| CAT (Common Admission Test) | MAT (Management Aptitude Test) |
| XAT (Xavier Aptitude Test) | CMAT (Common Management Admission Test) |
| NMAT (NMIMS Management Aptitude Test) | SNAP (Symbiosis National Aptitude Test) |
| IIFT (Indian Institute of Foreign Trade) |
| College Name | Fees (Approx.) |
| Xavier Institute of Management and Entrepreneurship (XIME), Bangalore | INR 12.50 lakh total |
| Symbiosis Institute of Business Management (SIBM), Pune | INR 14.69 lakh total |
| Department of Management Studies, IIT Delhi | INR 10.80 lakh total |
| Indian Institute of Management (IIM), Ahmedabad | INR 33 lakh per annum |
| Faculty of Management Studies (FMS), Delhi | INR 10,480 per year |
| Indian Institute of Management (IIM), Calcutta | INR 31 lakh total |
| Mudra Institute of Communications, Ahmedabad | INR 23 lakh total |
If you are a working professional who wants to discover the power of an MBA towards your work, higher salary, and better job role then you are going to love the online/distance MBA in marketing. The online/distance MBA in marketing would enable you to work, upgrade your skills and get a better job and salary. Here are some of the colleges that provide top trending online/distance MBA in marketing:
| College | Accreditations/Recognitions/Approvals | Fees |
| IGNOU | NAAC A++ | INR 62,000 |
| School of Open Learning, University of Delhi | UGC – DEB, NAAC A+ | INR 52,570 |
| Jain Online | UGC – DEB, NAAC A++ | INR 1,60,000 |
| Dr. DY Patil Vidyapeeth, Pune | UGC – DEB, NAAC A++ | • INR Indian Civilian: INR 1,69,200 • Indian Defence / Differently Abled: INR 1,62,200 • International Students: INR 2,25,000 |
| Bharati Vidyapeeth | UGC – DEB, NAAC A+ | INR 1,60,000 |
| Online Manipal | UGC – DEB, NAAC A+ | INR 1.75 lakh |
The career path after you complete an MBA in marketing is often successful. Many top recruiters are actively looking for MBA graduates who are skilled in marketing abilities. Every industry and sector demands a marketing expert who knows how to convince the audience, how to approach the audience, and lastly, how to deliver to the audience. There are many job roles available once you complete an MBA in marketing these job roles are brand marketing, sales, product management, leadership management, market research, and consumer behaviour.
You might find yourself working as a Brand Manager, overseeing the development and promotion of a brand, or as a Sales Manager, driving sales strategies and performance. Other roles include a Business Development Manager, focused on growth opportunities; an SEO Manager, specialising in search engine optimisation; and an Email Marketing Manager, crafting effective email campaigns. Digital Marketing Managers and Social Media Managers play crucial roles in managing online presence and engagement across platforms.
The salary range after an MBA in marketing can vary based on the job role, experience, skills, and the credibility of your college. Do you know that the more your MBA college is accredited the better job placement you would get? Well, that is true. Your college credibility and recognition play an important role in job opportunities after an MBA in marketing.
Once you complete an MBA in marketing you can explore many job roles and get an income from an average of 4 lakh per annum to 12 lakh per annum, depending on your role, skills, experience, company size and location.
Source: Glassdoor
| Job Opportunities | Salary Range (INR) |
| Marketing Executive | 1.2 to 6.4 LPA |
| Market Researcher | 1.5 to 8.6 LPA |
| Marketing Coordinator | 1.2 to 7.9 LPA |
| Business Development Executive | 1.7 to 7 LPA |
| Public Relations Officer | 1 to 7.5 LPA |
| Social Media Strategist | 1.2 to 10 LPA |
| Digital Marketing Strategist | 2 to 11.4 LPA |
| Content Marketer | 2.4 to 13 LPA |
| Media Planner | 1.8 to 9.9 LPA |
| Brand Manager | 3.5 to 33 LPA |
We don’t know if Redbull gives you wings or not but an MBA in marketing would definitely give you a lifetime opportunity to fly across many industries, explore, experience and enhance your skills. An MBA in marketing is the ultimate ground for you to learn how to master the current job market demand in uplifting any business, organisation or other venture that needs to connect with an authentic audience.
An MBA in marketing has the potential to increase your paycheck, get you a better job role and swift on your leadership mode. You can explore different colleges and universities based on their credibility, fees, mode of delivery, syllabus, placement and opportunity for projects. All the best to finding your journey and owning it. Keep hustling!
An MBA in Marketing focuses on teaching advanced marketing strategies, consumer behaviour, and business management skills.
Choosing marketing specialisation in an MBA opens up diverse career opportunities and helps develop essential skills for business growth.
Yes, it significantly boosts career prospects and earning potential.
You learn market research, advertising, sales management, and strategic marketing.
Typically, around 16-20 subjects across four semesters are taught in MBA Marketing.
Salaries range from INR 4 lakh to 12 lakh per annum, depending on experience and role.
You need to have a minimum of 50% aggregate marks and a valid entrance exam score to be eligible.
It can be challenging but rewarding, requiring creativity and analytical skills.
