Top 5 Courses to Pursue After Completing Your BBA Degree



24 June, 2023

Top 5 Courses to Pursue After Completing Your BBA Degree

Education, in the 21st century, has become a business. Universities are competing with one another and introducing money-making schemes. If you have done your BBA, universities will stalk you to the end of the world to tell you that MBA is the right choice for you. And that’s where you have to be smart and keep reading this blog. If you believe that MBA is not the right calling for you, then keep reading ahead. Here, we will help you explore many unconventional options that you can go for after obtaining your BBA degree to get a high ROI.

As you step into the vast-spread ocean of opportunities, it is essential to consider the various paths available for further education. The field of business is dynamic and ever-evolving. Hence, you should pick a postgraduate course that not only enhances your knowledge but also nurtures your skills, and offers lucrative career prospects.

According to a recent survey conducted by the NACE (National Association of Colleges and Employers) in the year 2022, 80% of BBA graduates pursue advanced education within 3 years of completing their undergraduate degree. It further stated that the top 3 fields chosen by BBA graduates for further specialisation are Finance, Marketing, and Entrepreneurship. These stats reflect that pursuing higher education is a great investment.

Courses After BBA

Congratulations on successfully completing your BBA degree. Now, let us ask you this, do you know what you are going to do next? One day, do you feel that the world is your oyster? And on the other, you feel that you should have done BTech and land a job after 4 years? If you feel that way, you are at the right place. In this section, we will dive into some exciting and in-demand courses that will help you take the next step in your career. So, buckle up, and take down some important notes.

  • Master of Business Administration

The first and foremost is the most sought-after course whether it is in regular or distance mode. Want to take a guess? Well, yes, it’s an MBA. Statistics show that nearly 40% of Fortune 500 CEOs have an MBA on their resume. Impressive, right? An MBA course specialises in building a base for a business mindset. This course offers knowledge in various areas such as finance, marketing, operations, entrepreneurship, and others. With an MBA, you will gain valuable leadership skills, expand your professional network, and boost your chances of climbing up that corporate ladder. Although, it is a course that students can pursue after any graduation degree. Because it focuses on laying a strong foundation in the first year and in the second year, students are given the option to choose a specialisation, for building expertise. But if you pursue this course after BBA, it is certain that you will definitely have an edge.

  • Digital Marketing Certification

Pursuing a certificate is a great option after BBA if you don’t want to spend two years doing a degree. And in this digital age, where everything is virtual, marketing has gone through a major transformation. So why not equip yourself with the latest tools and techniques by pursuing a digital marketing certification? According to recent stats, brand’s spending on digital marketing reached a whopping 389 billion USD by 2021. From search engine optimization to social media marketing, this course will help you master the art of promoting brands in the online world. Additionally,  you will be in high demand by companies looking to navigate the digital landscape.

  • Data Analytics and Business Intelligence

Numbers never go out of fashion. And as much as they seem intimidating, they are the cornerstone of any business. In fact, the demand for skilled data analysts is skyrocketing, with an expected growth rate of 26.5%, it is expected to reach 45.4 billion USD by the next decade. By enrolling in a data analytics and business intelligence course, you will learn how to interpret complex data, derive meaningful conclusions, and visualise information effectively. You will become the go-to person for transforming raw data into actionable strategies.

  • Project Management Professional Certification

After digital marketing, project management studies is ranked next among the top priorities of students. Additionally, pursuing a Project Management Professional Certification will also help to land managerial roles more quickly than in other fields. According to studies, organisations that invest in tried and tested project management practices end up spending 28 times less money as they are able to complete their strategic initiatives successfully. This stands as a testimony that project managers are in high demand. Also, if you are a natural leader who thrives on bringing projects to life, then this certification might be your ticket to success. By becoming a certified project management professional, you will enhance your abilities to plan, execute, and deliver projects on time and within a specified budget. And that’s what these companies are looking for.

  • Entrepreneurship and Start-up Accelerator Programmes

A BBA degree ignites your entrepreneurial spirit, doesn’t it? If you have always dreamed of starting your own business, then pursuing entrepreneurship and start-up accelerator programmes is the way to go. These courses offer guidance on ideation, business planning, marketing, funding, and scaling your start-up. According to a report by StrideOne, with more than 60,000 registered startups in India, the ecosystem has the potential to contribute 4-5% to the country’s GDP over the next 3 to 5 years. In fact, as per Economic Survey 2021-22, India has about 61,400 registered startups, making it the world’s third-largest startup ecosystem in the world after the US and China. If you also want to be a part of the startup economy, Entrepreneurship and Start-up Accelerator Programmes are the way to go.


Well, to all the BBA grads, the world is your oyster when it comes to post-graduation courses. Whether you want to climb the corporate ladder, master the digital world that is expanding like crazy, analyse data like a pro, lead projects with efficacy, or embark on your own entrepreneurial journey, there is a course out there waiting for everybody. Success is not just about the destination but also about the journey. So embrace the opportunity to enhance your skills, meet new people, and grow both personally and professionally.

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