Distance MBA in Marketing Management: 2023 Guide

Success in today’s business world requires effective marketing. To maximise returns, marketing must be managed expertly. Consequently, a distance MBA in Marketing Management has become increasingly popular and offers a lucrative career path. If you’re looking to explore the field of Marketing Management and advance your career, this blog is an excellent resource. Read it carefully to gain comprehensive knowledge of the subject.

What is Marketing Management?

Marketing management refers to the process of planning, executing and controlling the activities involved in promoting, selling and distributing a product or service to target customers. It involves understanding consumer needs and behaviours, as well as researching and analysing market trends and competitors.

The goal of marketing management is to increase sales and revenue, build brand awareness and reputation, and establish a loyal customer base. To achieve these objectives, marketing management professionals use a variety of tools and techniques, such as advertising, pricing strategies, promotions, public relations, and market research.

Successful marketing management requires an in-depth understanding of the target market, as well as an ability to create and execute effective marketing strategies that reach and engage customers. It also involves continuous monitoring and evaluation of marketing performance to ensure that goals are being met and necessary adjustments are made.

Why Pursue Marketing Management?

There are many reasons why pursuing a career in marketing management can be a smart choice, both professionally and personally. Some of the benefits include

1. Career Growth: Marketing management is a field that offers plenty of opportunities for advancement, as well as a wide range of specialities to choose from, such as brand management, digital marketing, or product management.
2. Flexibility: Many marketing management positions offer flexible schedules, remote work options, and the ability to work in a variety of industries, making it a good choice for those who want to balance their professional and personal lives.
3. Affordability: Marketing management is an affordable field to get into, with many entry-level positions requiring only a bachelor’s degree.
4. Creative Opportunities: Marketing management allows professionals to tap into their creative skills and be innovative in their approach to promoting and selling products and services.
5. High Demand: With the rise of digital technologies and e-commerce, marketing management has become increasingly important and in demand, leading to plenty of job opportunities in the field.
6. High Earning Potential: Many marketing management positions offer high salaries and bonuses, making it a lucrative career choice for those who want to make a good living.

Marketing management is a dynamic and rewarding field that offers professionals a chance to make an impact, grow their careers, and enjoy a flexible and well-paying job.

Scope of Distance MBA in Marketing Management

The scope of marketing management encompasses a wide range of activities and responsibilities that are critical to the success of a business. Some of the key areas within the scope of marketing management include:

1. Market Research: Understanding consumer needs, behaviours, and preferences is essential to creating effective marketing strategies. Market research helps businesses gather and analyse data to inform their marketing decisions.
2. Product Development: Marketing management professionals help develop new products and services that meet the needs and wants of target customers.
3. Brand Management: Building and maintaining a strong brand image is crucial to success in the market. Marketing management professionals are responsible for creating and executing brand-building strategies.
4. Pricing Strategy: Setting the right price for a product or service is critical to its success. Marketing management professionals analyse market trends and consumer behaviour to determine the best pricing strategies.
5. Advertising: Marketing management professionals are responsible for creating and executing advertising campaigns that reach and engage target customers.
6. Sales Promotion: Sales promotions are a key component of many marketing strategies. Marketing management professionals develop and execute promotions to drive sales and increase revenue.
7. Public Relations: Building and maintaining positive relationships with stakeholders, including customers, partners, and the media, is essential to success in the market. Marketing management professionals are responsible for developing and executing public relations strategies.
8. Channel Management: Marketing management professionals are responsible for selecting and managing the distribution channels through which products and services reach target customers.

The scope of marketing management encompasses a wide range of activities that are essential to the success of a business. It involves a deep understanding of consumer behaviour, market trends, and competitive dynamics, as well as the ability to create and execute effective marketing strategies.

Why Pursue a Distance MBA in Marketing Management?

Distance MBA in Marketing Management is a graduate-level degree that provides students with advanced knowledge and skills in marketing and business. Some of the several reasons why someone might pursue an MBA in Marketing Management are mentioned below:

1. Career Advancement: An online MBA in Marketing Management can provide professionals with the skills and knowledge needed to advance in their careers and take on leadership roles in marketing and business.
2. Increased Earnings: MBA graduates typically earn higher salaries than those with only an undergraduate degree, making it a smart investment for those who want to increase their earning potential.
3. Networking Opportunities: MBA programmes offer students the opportunity to network with other professionals and make valuable connections that can help further their careers.
4. Marketing Expertise: An MBA in Marketing Management provides students with in-depth knowledge and understanding of marketing concepts, strategies, and tools. This expertise can be leveraged to create innovative and effective marketing campaigns.
5. Business Acumen: An MBA in Marketing Management provides students with a broad understanding of business and management, which can be applied to a variety of marketing contexts.
6. Relevant Coursework: MBA programmes in Marketing Management typically offer courses in marketing research, consumer behaviour, brand management, digital marketing, and more, providing students with the skills and knowledge they need to succeed in the field.

In conclusion, an MBA in Marketing Management provides professionals with the skills and knowledge that they need to advance in their careers, increase their earning potential, and create innovative and effective marketing strategies. It is a valuable investment for anyone looking to make a significant impact in the marketing field.

Course Curriculum

Semester I	Semester II
Management Theory and Practice	Business Communication
Organisational Behaviour	Essentials of HRM
Marketing Management	Business Law
Business Economics	Strategic Management
Financial Accounting & Analysis	Operations Management
Information Systems for Managers	Decision Science

Semester III	Semester IV
Brand Management	Services Marketing
Consumer Behaviour	Marketing Research
Marketing Strategy	Digital Marketing
Customer Relationship Management	Business: Ethics, Governance & Risk
Sales Management	Research Methodology
International Marketing	Project

Career Opportunities

1. Advertising Manager:

An Advertising Manager is responsible for developing, implementing, and executing advertising, promotion, and marketing campaigns. They manage the budget and oversee the work of the creative, media, and production teams. They collaborate with internal and external stakeholders to develop and execute campaigns that meet their goals.

2. Brand Manager:

A Brand Manager is responsible for overseeing the development, promotion, and management of a brand. This includes developing marketing plans, researching and analysing customer feedback, and understanding the competitive landscape. The Brand Manager must be knowledgeable about the brand’s industry, target market, and customer base to effectively manage and promote the brand. They must also have strong communication and leadership skills to lead teams and create successful campaigns. Brand Managers must be able to think strategically and analytically to create effective brand strategies and campaigns that will help drive the company’s growth. Ultimately, they are responsible for ensuring the brand meets its goals and objectives.

3. Media Planner:

A Media Planner is a professional who helps to organise and implement media campaigns for various companies and organisations. They are responsible for selecting the right media channels and outlets to reach the target audience, developing cost-effective strategies to maximise the reach of the campaign, and monitoring the impact of the media campaign. They usually work with advertising agencies, media buying agencies, and other marketing professionals to ensure that the campaign is successful.

4. SEO Manager:

An SEO Manager is responsible for creating and executing SEO strategies that help to improve the visibility of a website. This includes researching and analysing keywords, developing content strategies, optimising website structure and content, monitoring website traffic and performance, and reporting on SEO successes. SEO Managers must stay up-to-date with the latest search engine algorithms, and be able to conceptualise how changes to algorithms may affect website rankings. They must also be able to communicate their strategies and results to clients or superiors.

5. Web Marketing Manager:

A Web Marketing Manager is responsible for the online marketing strategy of a business or organisation. They are responsible for driving website traffic, optimising website content and engaging with customers through social media. They also manage campaigns, develop marketing plans, create content, and track and measure performance. The Web Marketing Manager must be well-versed in digital marketing techniques such as SEO, PPC, Content Marketing, Social Media, Email Marketing, etc. They should also be knowledgeable in analytics and website performance metrics.

Job Roles & Salaries 

Job Role	Average Salary Range (INR)
Marketing Analyst	5.63 LPA
Digital Marketing Manager	6.40 LPA
Product Manager	16.40 LPA
Marketing Manager	6.60 LPA
Logistics Manager	6.60 LPA
Brand Manager	11.60 LPA
Social Media Marketing Manager	4.3 LPA

Future of the Field

The future of Marketing Management is expected to be heavily influenced by advancements in technology and the increasing use of data and analytics. The rise of Artificial Intelligence, automation, and personalisation technologies will continue to shape the way marketers target and engage with consumers. Additionally, there will likely be a greater emphasis on digital marketing and a shift away from traditional forms of advertising. Marketing Management will also have to adapt to the changing consumer preferences and behaviours, particularly with regard to privacy and data security. The focus on providing a good customer experience and creating authentic and meaningful relationships with consumers will also remain a key aspect of Marketing Management in the future.

FAQs:

1. What is the course duration of a distance MBA in Marketing?

The course lasts for a minimum of two years, with the possibility of extending up to four years.

2. Is a distance MBA in Marketing worth it?

Looking at the industry scope and future opportunities, yes it is worth doing an MBA course in Marketing.