“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Have you ever wondered how that snazzy ad on your phone knew you were just googling “best pizza near me” or the cheapest smartphone that you mentioned to your friend? That is the magic of Digital Marketing. The Digital Marketing scene in India is hotter than a samosa fresh out the tandoor, and career opportunities are bountiful like mangoes in May.
This blog will give you the lowdown on everything you need to know about a career in Digital Marketing, including salary possibilities, free courses, perks, benefits, and much more. So, buckle up and let’s explore the exciting realm of Digital Marketing together!
Why Should You Choose a Career in Digital Marketing?
High Demand and Job Security: As already mentioned, the Digital Marketing industry is booming. This shows that there is a constant demand for skilled professionals in this sector.
Career Options: You can choose a career in Digital Marketing as per your interest as it has various specialisations like SMM, SEO, content marketing, and email marketing.
Creative and Challenging: This field requires dedication to face the challenges which keep on changing every day. You have to learn new things and come up with new ideas. If you also enjoy being creative then this is the best career choice for you.
Good Earning Potential: You, as a Digital Marketing Professional can get competitive salaries, especially when you have experience and expertise.
Salaries that Will Make Your Wallet Sing
Digital Marketing jobs are some of the highest-paying opportunities out there. While beginning your career, the starting salaries will have you jingling coins for some time but with experience, your worth will skyrocket. Experienced professionals enjoy many perks, raking in the big bucks, living the laptop-by-the-beach kind of life.
|Salary (Average Total Compensation)
|Less than 1 year
If you choose to go for roles like SEO Specialist, Content Writer, or Social Media Manager, you can easily earn between 5 Lakhs to 18 Lakhs per year on average.
Some Popular Job Roles in Digital Marketing
The world of digital marketing is brimming with exciting opportunities, and here are some of the most popular job roles you can explore:
- Digital Marketing Manager
- Content Marketing Manager
- Social Media Manager
- SEO Specialist/Manager
- PPC Specialist/Manager
- Email Marketing Specialist
- Content Writer/Copywriter
- Social Media Ads Specialist
- Affiliate Marketing Manager
- Influencer Marketing Manager
- Online Reputation Manager
We can confidently say that the real beauty of Digital Marketing is constant evolution. You will see new trends every day that pop up like monsoon mushrooms. This is the field where you will be rewarded for your curiosity and learning capabilities.
How to Make a Career in Digital Marketing?
The number of people using the internet keeps on increasing every day. Due to this surge, businesses are focusing on connecting with the users from all over the world. Today, you can use digital tools to influence people and make money. That is the cause which is creating a demand in the field of digital marketing. Now let’s explore how exactly you can start a career in Digital Marketing.
Get a Course or Certification
You need to choose a relevant course which can provide you an overview of Digital Marketing, so that you can choose the course as per your interest. You can go for these academic courses or certifications:
- Digital Marketing Certifications
- Diploma in Digital Marketing
- BBA in Digital Marketing
- MBA in Digital Marketing
Some Free Certifications to Begin Your Digital Marketing Journey
You do not need to be a bookworm or spend money to ace Digital Marketing. A Digital Marketing degree might become your golden key to a whole bunch of doors, but what if you do not have a lot of time to spare to go for a course. Don’t worry! Here is the good news: these online courses and certifications that you can pursue from the comfort of your own sofa (with pizza breaks, of course!) will help you acquire all the same skills and knowledge as a full-time course.
|Digital Marketing & E‑Commerce Certificate
|Fundamentals of Digital Marketing
|Google Digital Garage
|Digital & Social Certification
|X ( Formerly Twitter )
|SEO, Paid Ads, Content Marketing, Email Marketing
|Online Marketing Certification
Free Blogs on Digital Marketing
|Content Marketing Institute
|Search Engine Journal
|Social Media Examiner
Do not forget the power of networking, you can connect with fellow digital enthusiasts, attend workshops, and build your online presence. The more you put yourself out there, the more opportunities come knocking.
Now go forth, digital warriors, and conquer the online realm! Just remember to keep it ethical & creative.
Aayushi is an avid reader, writer and travel enthusiast. She has been working as a Content Creator for 8 years and has been employed in the Education industry for the last two years. She has worked in multiple niches. She is always looking for opportunities to learn new things and grow; and wants to contribute maximum to the cause of education, upholding the Sustainable Development Goal 4.