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Jagpreet
22 July, 2024
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The journey to choose a career path can be daunting. There is a constant struggle to find a career of your interest and something that pays high along with stability and long-term growth. While digital marketing may not be the first choice of students when they leave school. Gradually, when you understand the market and industry, you can see the opportunities lying in the field. It is an innovative career choice for the professionals of the twenty-first century. As traditional marketing/advertising channels are getting blurred, it is digital marketing that is a crucial avenue for customer reach and retention. Therefore, a huge number of students and working executives are focusing on pursuing an MBA in Digital Marketing to advance in this field. MBA is a comprehensive course that provides specialised field knowledge and builds your business acumen as well.
Wondering what career opportunities you get after an MBA in Digital Marketing? This blog will discuss the career avenues you can explore in this field and their salary.
Master of Business Administration or MBA in Digital Marketing is a two-year postgraduate course comprising four semesters. This programme trains candidates with knowledge and skills to develop efficient and effective digital marketing strategies to reach the targetted customers in a better way. The four semesters of this course will incorporate modules like marketing, administrative behaviour, business communication, selling and negotiations and others. It covers the basics of traditional marketing and in-depth knowledge of digital technologies.
You can pursue an MBA in Digital Marketing in full-time, part-time and online mode whichever suits your schedule. Digital marketing is the most sought-after MBA niche in view of market trends and the job market.
There are several reasons why pursuing an MBA in Digital Marketing is beneficial:
Growing Demand in the Market: As the world is moving to complete digitalisation, businesses are also adopting the techniques of digital marketing. The demand will only grow for capable and skilled professionals. An MBA degree will put you ahead in the fierce competition and help seize leadership positions.
Higher Salary: As there is a huge demand in the digital marketing industry, employers are ready to pay competitive salaries. Especially for mid-career professionals who wish to accelerate their career growth, an MBA in this niche is the best way to do so.
Enhance Existing Skills: The technology is moving rapidly which needs advanced skills and upgraded knowledge. This leads to bigger opportunities and higher salary packages. An MBA in Digital Marketing is a smooth way to achieve excellence in this field.
Wider Networking Prospects: An MBA curriculum is not only theoretical and practical in the classroom. Networking with peers and industry professionals is a major aspect of the MBA coursework. There are workshops, seminars, and various networking events for this with industry leaders across the world.
The marketing industry in India has rapidly evolved with the pace of technology and the changing dynamics of consumers. Digital marketing is a strong contender as a leading marketing channel in the upcoming years. As per the Statista survey, the digital marketing field is projected to grow at a rate of 30%. In the era of Web 3.0, Indian markets are witnessing huge investment options for digital marketing technology. Apart from this, the Indian government is actively promoting the industry through the Digital India Campaign. The industry outlook shows extremely positive prospects for the future, which implies a wide gap for skilled professionals in the digital marketing industry.
Also Read: Digital Marketing For Beginners
1. Digital Marketing Manager:
As the name suggests, a Digital Marketing Manager heads all the sub-departments of the digital marketing team in a company. He has to oversee and manage digital marketing strategies to increase the company’s reach to a broader audience. It results in higher sales and increased engagement. In this position, your daily job will include sending emails, overseeing the content, monitoring marketing strategies, and analysing huge chunks of data.
Average Salary: INR 11. 6 LPA
Highest Salary: INR 19 LPA
2. Brand Manager:
Starting from carrying out market research and analysing data for trends to forming branding strategies, overseeing the performance of marketing teams, and managing projects. For this role, you should have strong marketing and branding expertise and an understanding of sales and financial management.
Average Salary: INR 18.1 LPA
Highest Salary: INR 33.1 LPA
3. Client Servicing Manager:
The primary role of a Client Servicing Manager is to maintain business with existing clients, strengthen business relations, and assist in bringing new clients on board. He is the main point of contact and, therefore, has to be involved in strategic planning. Other responsibilities include creating client decks in order to present strategies and plans effectively.
Average Salary: INR 10 LPA
Highest Salary: INR 23 LPA
4. Content Marketing Manager:
He is responsible for developing, planning, and implementing a company’s overall content strategy. They have to oversee the production of both online and offline content. The content produced may include articles, blog posts, ebooks, newsletters, and other marketing content. A Content Manager has to test the content elements and keep track of progress and updation of the content.
Average Salary: INR 13.5 LPA
Highest Salary: INR 23 LPA
5. SEO Manager:
In this job role, you will have a variety of responsibilities such as researching keywords, performing market analysis, managing website content, negotiating backlinks and developing an SEO strategy. An SEO Manager’s world revolves around websites and how to drive people to click on them. You will have to assess the site and collateral content for improvement opportunities.
Average Salary: INR 9 LPA
Highest Salary: INR 16 LPA
6. Paid Media Manager:
To be a proficient Paid Media Manager, you should have excellent knowledge of strategic planning and aligning campaigns with business objectives in mind. He/she has to design and implement a media marketing campaign from scratch. The goal is to increase business awareness and create rich media strategies to meet the company’s KPIs.
Average Salary: INR 7.8 LPA
Highest Salary: INR 15.8 LPA
Related: Career After Training in Digital Marketing
Yes, some government departments also need skilled digital marketing professionals. So if you dream of getting a government job, these ministries offer well-paying jobs.
Ministry of Information and Broadcasting
Ministry of Education
Ministry of Health and Family Welfare
Ministry of Tourism
Ministry of Commerce and Industry
Environmental Agencies
Department of Science and Technology
Based on a few job portals like Naukri.com, Glassdoor, LinkedIn and others, some of the top companies hiring digital marketing graduates are:
Microsoft
Amazon
BCG
Myntra
SEO Discovery
Social Cubicle
SmartSites
Apart from this, there are various career pathways you can choose with an MBA in Digital Marketing degree. Identify your interests, develop your skill set, and then find job opportunities based on that. As every business is gearing up to increase its online presence, there are ample jobs if you have the potential. Therefore, pursuing an MBA in Digital Marketing can be a fruitful career choice for the interested candidates. Also for those who aim to enhance their existing skills.
Yes, digital marketing is a good career choice if you have the interest and passion for it.
The salary will depend on various factors, however, the average salary lies between INR 7 to 10 LPA.
Some of the highest-paying MBA specialisations are finance, marketing, business analytics, international business and data science.
Based on various web portals, Canada, the UK and the USA are among the best countries for the digital marketing industry and business. With India’s increased digital initiatives, the country is also becoming a hub for the digital marketing industry.
According to Ambition Box, the average salary of a fresher in digital marketing is around INR 2.7 LPA. This varies as per the niche job role, location and company.
