Demystifying Digital Marketing for Absolute Beginners



15 January, 2024

Demystifying Digital Marketing for Absolute Beginners

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

Have you ever wondered how that snazzy ad on your phone knew you were just googling “best pizza near me” or the cheapest smartphone that you mentioned to your friend? That is the magic of Digital Marketing. The Digital Marketing scene in India is hotter than a samosa fresh out the tandoor, and career opportunities are bountiful like mangoes in May.

This blog will give you the lowdown on everything you need to know about a career in Digital Marketing, including salary possibilities, free courses, perks, benefits, and much more. So, buckle up and let’s explore the exciting realm of Digital Marketing together!

Why Should You Choose a Career in Digital Marketing?

  • High Demand and Job Security: As already mentioned, the Digital Marketing industry is booming. This shows that there is a constant demand for skilled professionals in this sector.

  • Career Options: You can choose a career in Digital Marketing as per your interest as it has various specialisations like SMM, SEO, content marketing, and email marketing.

  • Creative and Challenging: This field requires dedication to face the challenges which keep on changing every day. You have to learn new things and come up with new ideas. If you also enjoy being creative then this is the best career choice for you.

  • Good Earning Potential: You, as a Digital Marketing Professional can get competitive salaries, especially when you have experience and expertise.

Salaries that Will Make Your Wallet Sing

Digital Marketing jobs are some of the highest-paying opportunities out there. While beginning your career, the starting salaries will have you jingling coins for some time but with experience, your worth will skyrocket. Experienced professionals enjoy many perks, raking in the big bucks, living the laptop-by-the-beach kind of life.

Experience Salary (Average Total Compensation)
Less than 1 year ₹3,12,131
1-4 years ₹4,37,214
5-9 years ₹7,09,090
10-19 years ₹11,12,607

Source- Payscale

If you choose to go for roles like SEO Specialist, Content Writer, or Social Media Manager, you can easily earn between 5 Lakhs to 18 Lakhs per year on average.

Some Popular Job Roles in Digital Marketing

The world of digital marketing is brimming with exciting opportunities, and here are some of the most popular job roles you can explore:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Social Media Manager
  • SEO Specialist/Manager
  • PPC Specialist/Manager
  • Email Marketing Specialist
  • Content Writer/Copywriter
  • Social Media Ads Specialist
  • Affiliate Marketing Manager
  • Influencer Marketing Manager
  • Online Reputation Manager

We can confidently say that the real beauty of Digital Marketing is constant evolution. You will see new trends every day that pop up like monsoon mushrooms. This is the field where you will be rewarded for your curiosity and learning capabilities.

How to Make a Career in Digital Marketing?

The number of people using the internet keeps on increasing every day. Due to this surge, businesses are focusing on connecting with the users from all over the world. Today, you can use digital tools to influence people and make money. That is the cause which is creating a demand in the field of digital marketing. Now let’s explore how exactly you can start a career in Digital Marketing.

Get a Course or Certification

You need to choose a relevant course which can provide you an overview of Digital Marketing, so that you can choose the course as per your interest. You can go for these academic courses or certifications:

Some Free Certifications to Begin Your Digital Marketing Journey

You do not need to be a bookworm or spend money to ace Digital Marketing. A Digital Marketing degree might become your golden key to a whole bunch of doors, but what if you do not have a lot of time to spare to go for a course. Don’t worry! Here is the good news: these online courses and certifications that you can pursue from the comfort of your own sofa (with pizza breaks, of course!) will help you acquire all the same skills and knowledge as a full-time course.

Particular Website
Digital Marketing & E‑Commerce Certificate Google Certifications
Analytics Certification Google Analytics
Fundamentals of Digital Marketing Google Digital Garage
Digital & Social Certification X ( Formerly Twitter )
SEO, Paid Ads, Content Marketing, Email Marketing HubSpot Academy
Online Marketing Certification eMarketing Institute

Free Blogs on Digital Marketing

MOZ Content Marketing Institute
HubSpot Search Engine Journal
Copyblogger Social Media Examiner


Do not forget the power of networking, you can connect with fellow digital enthusiasts, attend workshops, and build your online presence. The more you put yourself out there, the more opportunities come knocking.

Now go forth, digital warriors, and conquer the online realm! Just remember to keep it ethical & creative.

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