UpGrad Digital Marketing Certificate: What’s Included?

Digital marketing is one of the fastest-growing industries globally, driven by the shift of marketing strategies to various online platforms. With the rapid advancement of technology, this billion-dollar industry is expected to grow immensely in the coming years, promising a successful career with a wide range of opportunities across various domains for interested learners.

You can pursue a certification course in digital marketing if you wish to attain relevant skills and knowledge and master digital marketing tools. You can pursue a digital marketing online course with certificate. UpGrad, one of the leading online education platforms, can be your gateway to the world of digital marketing with limitless possibilities. UpGrad digital marketing courses are both free and paid. Digital marketing course fees and duration depend on the type of programme you’ll enrol in. Let’s learn more about UpGrad’s digital marketing courses, their benefits, the skills you shall attain, cost, duration, and more.

Digital Marketing: A New Revolutionary Industry

The digital marketing industry is estimated to be worth USD 671.86 billion. Not just that, it is expected to have a CAGR of 32.1% by 2028.

Digital marketing is a new industry that has developed thanks to the advancement of technology, which has taken marketing strategies online. If you’re wondering if a digital marketing course can be beneficial, the answer is yes. Digital marketing courses offer one of the highest ROI (Return on Investments). You can pursue a digital marketing course online from UpGrad platform and enjoy flexible learning while equipping yourself with industry-relevant skills and knowledge and long-term career values.

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  Salary hikes of 30 to 40% on average after a digital marketing certification.
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  Transition into online marketing roles at higher levels across desirable industries.
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  Widened career opportunities after gaining practical skills and marketing tools knowledge.

Digital marketing offers a wide range of specialisations to meet the various academic and professional needs of learners. Depending on your interests and job preferences, you may go for courses at the UpGrad platform in any of these specialisations, attain the relevant skills and knowledge, and become a successful digital marketer. Not only does this UpGrad digital marketing course offer numerous career opportunities, but the pay scales after attaining course certifications also level up and are highly lucrative.

Various Specialisations in Digital Marketing

You can pursue a digital marketing course on UpGrad in any of these specialisations and acquire the skills that can prepare you for job roles across various organisations, agencies, start-ups, etc.

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  SEO (Search Engine Optimisation) Marketing
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  SEM (Search Engine Marketing)
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  Affiliate Marketing
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  Digital PR (Public Relations)
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  Social Media and Content Marketing
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  Email Marketing
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  Data Analytics
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  Audio Marketing

Why Go for UpGrad Digital Marketing Course?

Here are some of the reasons why you should go for an UpGrad digital marketing course if you are looking to build a career in the field of marketing:

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  Updated curriculum with generative AI module
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  Queries and doubts resolution sessions
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  Mock interviews for preparation
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  Average 36% hike in salaries
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  Proven record of 300% maximum salary hike
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  Career support services
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  Collaboration with top universities globally
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  Varying duration of courses
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  Free and paid digital marketing courses

UpGrad Digital Marketing Courses: Overview

UpGrad offers various digital marketing courses taught by industry experts and the best digital marketing instructors to elevate your marketing skills and knowledge. The platform provides both paid and free digital marketing course certifications, along with a wide range of specialisations to help you gain expertise in specific aspects of the digital marketing world. Let’s take a look at the various digital marketing courses offered at UpGrad.

Paid Digital Marketing Courses by UpGrad

UpGrad digital marketing courses are offered for free as well as paid. Candidates can check below for digital marketing course fees and duration, along with key features for paid courses.

UpGrad Digital Marketing Online Course Free with Certificate

Apart from the five paid digital marketing courses that we discussed above, UpGrad offers various digital marketing online course free with certificate. Below are some of the trending free digital marketing courses that you can go for based on your interest and area of specialisation. You can learn the relevant skills, master efficient tools, and build yourself a successful digital marketing career.

1. Basics of search engine marketing

2. Basics of search engine optimisation

3. Introduction to advertising

4. Getting influencer marketing right

5. Ultimate guide to email marketing

6. Web analytics course for beginners

7. Complete guide to content marketing

8. Build successful celebrity partnerships and campaigns

9. Introduction to modern public relations

10. Creating consumer value through effective marketing

11. Build successful celebrity partnerships and campaigns

12. Influencer marketing from a brand perspective

13. How brands leverage user-generated content

14. Fundamentals of marketing

15. Marketing masterclass: Create your brand

Essential Digital Marketing Tools and Skills for Success by UpGrad

The whole process and system of digital marketing occurs via online platforms. Therefore, it becomes essential that you are familiar with the tools and relevant skills required that are a key part of the digital marketing industry. By pursuing a digital marketing course from UpGrad, you shall get hands-on training with the various tools used and relevant
skills required for digital marketing
so that you become a highly skilled professional.

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  Google Ads and Google Analytics: Learn to track and optimise campaigns.
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  Semrush and Ahrefs: Build SEO skills and gain expertise in competitor research.
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  HubSpot: Learn about automation and CRM.
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  Meta Manager: Master advertising skills on social media.
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  Canva and Adobe Tools: Work on your designing and creative skills.
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  Mailchimp: Gain expertise in automating email marketing.

Skills Gained: SEO, SEM, forecasting, budgeting, advertising, branding, marketing strategy, non-verbal and verbal communication, immutability, quality analysis, visualisation, problem-solving, research, analytics, A/B testing, personalisation, consumer behaviour, storytelling, creative thinking, data strategy, engagement metrics, persuasion, negotiation, general AI introduction, marketing campaigns, etc.

Check UpGrad’s Eligibility and Admission Requirements for Digital Marketing Courses

The digital marketing programmes offered by UpGrad provide a flexible learning environment and are accessible and inclusive for interested learners. Let’s take a look at the eligibility process and admission requirements for enrolment into these courses.

Eligibility Criteria

Preference is given to learners with a bachelor’s degree in any discipline from a recognised institution, along with proficiency in English language. No prior marketing experience is required for enrollment into the online courses, making the online digital marketing courses suitable for both beginners and professionals.

Admission Requirements

The admission requirements for the online digital marketing programmes offered by UpGrad are as follows:

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  Fill out and submit the application form for the online digital marketing programme at UpGrad you are interested in.
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  Provide relevant documents, such as proof of bachelor’s degree and valid identification.
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  Submit a Statement of Purpose (SOP), if required, to share your career goals and reasons for joining the programme.
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  You may need to attend an interview to assess your suitability for admission, if applicable.
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  Once your application is reviewed and you meet the admission criteria, your enrollment shall be confirmed.

Takeaway

Digital marketing is one of the most trending industries right now, growing at a rapid rate. By pursuing a relevant course or certification, you can build a highly successful career in digital marketing. UpGrad, an online educational platform, offers various digital marketing certifications—both paid and free—that you can enrol in to acquire the relevant skills and knowledge and master digital marketing tools.

The meteoric rise of digital marketing provides numerous career opportunities for both freshers and professionals. It also offers various specialisations tailored to meet the present-day needs of learners. If you are interested in pursuing a marketing course and acquiring skills while enjoying flexible learning, UpGrad is the right platform for you.