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Jagpreet
24 February, 2023
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“Social Media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage.”
Amy Jo Martin
Imagine getting up in the morning and having a blue tick verification on your Instagram account. How does it feel to have “celebrity” vibes?
Isn’t it amazing?
Of course, it is. But now you can come out of the imaginary world as your visions have turned into reality. That’s right! Now you can get a blue tick on Facebook and Instagram by paying a small amount of money and enjoy the perks of increased security & a wider reach.
The blue tick on Facebook is a verification badge that is displayed on the profiles and pages of celebrities, brands, organizations, politicians, sports players, and influencers. It indicates that your Facebook account has been verified as authentic by Facebook. This badge lets users know that the account is verified and is not an impersonation. The blue tick can also minimise the risk where certain impersonators or fake accounts can defame them in one way or the other
A few months ago, Elon Musk’s Twitter introduced a Blue Tick Verification Programme where any user can demand verification assuming that their account is legal, notable, and active.
The price charged by Twitter for the subscription service is $8 per month.
The various benefits offered by the Twitter Blue Tick Verification Programme can be discussed as follows:
According to Elon Musk, this could be one ideal way to ditch the spam bot issue which is one of the major problems at Twitter. He further added that it will also create an income stream to remunerate the content creators.
Less than 0.2% of Twitter users or approximately 2,90,000 people are allegedly paying for the subscription services, which offer verification as well as other advantages to its users at a minimal cost of $8 per month.
On 19th February, a tweet by Meta’s CEO Mark Zuckerberg stated that paid verification services will be made available to people that will include certain other benefits, thus, increasing excitement among the users to try the same.
“Good morning and new product announcement: this week we’re starting to roll out Meta Verified — a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support,” said the Facebook CEO’s tweet.
As per the news, Meta will introduce- Meta Verified; its very own subscription model that will help users to get verified on Instagram and Facebook with increased privacy and security. That means that you will receive a coveted blue tick on your profile which has become a status symbol these days.
However, the users are required to provide a government-issued ID Card in order to get verification for their Facebook and Instagram handles.
The salient features of the new programme that will be introduced by Meta include:
Apart from this, there are certain other exclusive features which include stickers on Facebook Stories and Reels. Basically, it helps you to present your account in a different and unique way.
However, Meta will not restrict promotions with its Meta-Verified subscription services, that is, there will be no reductions in the promotional ads even if you subscribe to the Blue Tick Verification programme.
Meta has decided to roll out its new features for testing in Australia and New Zealand, and it will be expanding its services to more countries very soon.
The subscription costs will be:
Here, Meta claims that it will guarantee relevant subscriptions for a large user base of social media sites including content creators, business organisations, and other communities.
Meta has an enormous user base compared to Twitter. Facebook alone has a client base of around 2.96 billion monthly users while Instagram has allegedly hit a user base of 2 billion monthly users.
The Meta-Verified feature will be more visible in case of users with a smaller audience. They will notice a considerable impact on their reach as they have a small follower base.
Apart from this, all the Meta Verified subscribers and their content must be made keeping into consideration the Terms of Use and Community Guidelines extended by Meta. Meta also stated that after being verified under this programme, you cannot change your username, profile name, date of birth, or profile picture without going through the Meta Verified subscription process all over again. However, the Meta Verified programme is still not eligible for Businesses as per the statement released by Meta.
Facebook and Instagram are indeed the social media platforms that have decreased the distance between people and made the world a smaller place. The kind of exposure they provide is incredible and they have helped the creators to reach a large audience base, thus, providing them with a platform to showcase their talents and abilities.
The Meta Blue Tick verification feature will help the influencers and creators to maintain credibility and reputation in their community. Hence, it will provide a complete shield for the upcoming creator base so that they retain their brand image and their hard work is not at stake.
