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SRM University’s Online MBA Programme: A Comprehensive Guide

srm university online mba

With thousands of universities offering an MBA programme, the course has become key to a successful career for millions of students. MBA or Master of Business Administration is an internationally accepted programme that has been designed for professionals and students who wish to move forward in the field of management.

Enrolling in the programme means that the learners get to develop leadership skills, management abilities, strategic capabilities, decision-making expertise, and high-level competencies that make them the best professionals in their respective industries. The programme’s curriculum is carefully designed so that the core areas of the business prepare the learners for the fast-paced industries and high-level competitions.

Management education in India has snowballed over the past decades and has evolved throughout the years enabling learners a platform for fathomless opportunities and chances. The MBA programme in India follows the quadrant approach of NMEICT (National Mission on Education through Information Communication Technology) which helps accelerate the students in terms of leadership roles and career advancements.

SRM University Online MBA Programme

SRM University is one of the most reputed educational institutes in India. Established in 1985, with its different undergraduate and postgraduate programmes, it engages the students with a vibrant and happening learning environment while impelling them towards career excellence. The institute is known for its excellent research and innovative learning culture, offering a global perspective and hundreds of linkages with corporates and firms nationally and internationally.

The university also offers distance education and online education courses and one such programme is an Online MBA. Ranked 18 by NIRF in the “University” category, the university offers prodigious e-learning courses for the students, providing them flexibility, accessibility, global perspective, and cost-effectiveness in terms of their learning.

Specialities of the Programme

  • Comprehensive learning management system
  • Expert faculty
  • 24/7 technical support
  • Career assistance facilities
  • Global-level online classrooms
  • UGC approved degree
  • Live and recorded video and audio sessions
University SRM University
Mode of Education Online MBA
Course offered Post Graduation Degree
Course duration 2 Years
Fee INR 47,250 Per Semester
No. of Semester 4 Semesters
Accreditations – UGC-DEB
– NIRF Ranking: 18 (University Category)
– NAAC A++
– AICTE
– WES
NIRF Ranking 18 (University Category)
Specialisations offered – Financial Management
– Human Resource Management
– Business Analytics
– Marketing Management

Why is SRM Online MBA the Right Fit for Your Management Dreams?

1. Transformation into the Best of Professionals

The curriculum, the provisions, the extracurricular activities, and the structure of the programme have been designed to focus on imparting the best of skills and knowledge to the learners. The online MBA programme at SRM University intends to help learners apply practical concepts to the best of their knowledge in real-life business settings, and they are able to nurture critical thinking at the right times.

2. Future Leadership

What comes out of an MBA programme is not just MBA professionals in their respective fields but also great leaders of the future who have the best problem-solving skills and the ability to make the right decisions. The online MBA programme at the university helps students build the necessary communication skills so that in real-life settings, they can take on big management roles and effectively communicate with other business leaders.

3. Holistic: Learning and Development

The concept of Online MBA programme at the institution is based on holistic learning. This means that apart from imparting management knowledge to the students, the programme also enables the learners to function effectively in their settings and make their presence known in social scenarios. Orientation of the students at SRM University through online mode of education is such that they can freely apply their ethical principles and make managerial decisions.

4. Experts of the Subjects

One of the biggest perks of the Online MBA at the university is that they have highly trained teaching faculty and the best non-teaching faculty. Furthermore, there are different portals and exercises that students engage in, making learning a more encompassing process and also making different exercises a more fun experience for them.

5. Contemporary Curriculum and Industry Exposure

The curriculum and the other extracurricular exercises that the university offers through the Online MBA programme have been carefully designed by industry experts. The curriculum has been carefully divided into four semesters with the best of the related subjects to impart the best management knowledge and is regularly updated to keep up with the changing industry scenarios. Industry exposure is given so that students can be prepared for their future roles.

Specialisations offered at SRM University for Online MBA Course

1. Financial Management

After an MBA degree in Financial Management, your professional duties will surround the finances and monetary resources of a company.

You will either work as an advisor or a manager or as part of the team that will evaluate the financial trends in the market. You will have to decide how to invest at the right time, sell monetary sources to gain the biggest profits, carefully assess the previous investments, records, financial documents, etc.

Your key role will be to amplify the finances and monetary resources of a company and multiply gains at the end of the financial term.

2. Marketing Management

Marketing Management is one of the trendiest MBA specialisations being offered across universities globally.

The power of the internet has generated hundreds of jobs in the marketing segment, which caters to the planning, execution, selling, promotion, selling, advertising, creating a buzz and exchanges about an idea, service, product, person, event, etc.

3. Human Resource Management

Human Resource Management is a perfect MBA degree for a person who likes to handle the affairs of a place and likes to cater to the issues faced by employees at a workplace.

From recruiting to selecting the best talent, to handling the problems faced by employees, to solving any grievances; the role of an HR is not only limited to its department but also has to engage with other departments at all times to maintain an effective balance at the workplace.

4. Business Analytics

A degree in Business Analytics teaches learners about the usage of various data to drive business growth. It involves analysing the data, identify important trends and use these trends to make crucial decisions.

As a Business Analyst, you will have to come up with innovative strategies to optimise the operational efficiency in an organisation based upon various facts and figures.

Average Pay for Each Specialisation after Online MBA from SRM University

Specialisation Average Pay Professional Opportunities
Financial Management INR 10-35 lakh – Public Accountant
– Corporate Financial Advisor
– Investment Banker
– Portfolio Manager
– Financial Planner
– Risk Manager
– Commercial Bank Manager
– Compliance Control Head
Marketing Management INR 3.5-18 lakh – PR Manager
– Advertiser
– Content Writer
– Copywriter
– Social Media Manager
– Graphic Designer
– Marketing Head
– Audio or Video Editor
Human Resource Management INR 3-20 lak – HR Manager
– Recruiter
– HR Coordinator
– Staff Analyst
– Training Coordinator
– HR Generalist
– HR Consultant
– Benefits Manager
– Payroll Specialist
Business Analytics INR 8-30 lakh – Business Analyst
– Business Advisor
– Data Scientist
– Project Manager
– Risk Manager
– Supply Chain Manager
– Corporate Investment Banker

Programme Curriculum

The online MBA programme is divided into four semesters. There are different functional electives that the student can choose from in their third and fourth semester for their respective specialisations.

Semester 1: 23 credits Semester 2: 24 credits
Managerial Economics Legal and Business Environment
Financial Accounting Ethics and Corporate Social Responsibility
Marketing Management Business Statistics and Quantitative Methods
Operations Management Financial Management
Organisational Behaviour Human Resource Management
Information Management Entrepreneurship

 

Semester 3: 27 credits Semester 4: 28 Credits
Research Method in Business Elective 5
Elective 1 Elective 6
Elective 2 Elective 7
Elective 3 Non-Functional Elective 2
Elective 4 Project
Elective 5
Non-Functional Elective 1

Functional Electives: 4 Credits Per Subject

Financial Management
Semester 3 Semester 4
Investment Analysis and Portfolio Management International Finance
Financial Markets, Institutions, and Instruments Behavioural Finance
Technology in Finance Taxation
Mergers, Acquisitions and Corporate Valuation
Financial Derivatives

 

Marketing Management
Semester 3 Semester 4
Consumer Behaviour Customer Analytics
B2B Marketing Product and Brand Management
Retail Management Social Media and Digital Marketing
Marketing Analytics
Integrated Marketing Communications

 

Human Resource Management
Semester 3 Semester 4
Employee Relations Strategic HRM
Human Resource Metrics and Analytics International HRM
Compensation and Benefits Management Industrial Psychology
Performance Management Systems
Leadership & Team Dynamics

 

Business Analytics
Semester 3 Semester 4
Introduction to Business Analytics Data Science Using R
Data Visualization for Managers Business Data Mining
Business Forecasting Marketing Analytics
Managing Digital Innovation and Transformation
E-Commerce and Digital Markets

Non-Functional Electives: 4 credits per subject

Semester 3 Semester 4
Technology Appreciation and Intellectual Property Rights Indian Models in Entrepreneurship
Logistics and Supply Chain Aspects in Retail Management Retail Brand Management
Hospitality Management Event Management

Programme Fee

Programme SRM University Online MBA
Duration Two years
Credits 102
Language of the Course English
Fees per semester INR 47,250/-
Total Fees INR 1,89,000

Eligibility for the Programme

Academic Qualifications

  • The applicants should have a bachelor’s degree from a recognised institution with a minimum aggregate of 50% in any disciplinary field.
  • He/She must be well-versed in the English language.

Work Experience

Candidates who have work experience do not need to appear for any entrance test and rather will just appear for an online personal interview.

Entrance Exam

Without any work experience, applicants need to have qualified management entrance exams: CAT/MAT/GRE/GMAT, and then also appear for an online personal interview later on.

Admission Process

Step 1: The first step of the admission process is to fill the application form and submit all the required documents:

  • Passport size Photograph
  • Educational documents
  • Passport for foreign students
  • Identity proof
  • Work experience of at least two years if any
  • Management school in any of the following exams: CAT/MAT/GRE/GMAT

Step 2: If all of the submitted documents are verified by the institution, you will need to appear for an Online Personal Interview. If selected after the interview, you will get a confirmation about your seat for the SRM University Online MBA programme.

Step 3: After this, you will have the programme fee and formally enrol for the course.

Mode of Delivery

  • Study Mode: Online
  • Exam Mode: Online, Web Proctored Mode

Top Recruiters and Corporate Tie-Ups at SRM University

  • Amazon
  • CITI bank
  • Cognizant
  • Dell
  • Google
  • HP
  • Flipkart
  • Microsoft
  • IBM

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