Marketing itself is a field that is unfading in nature but the means of marketing keep changing over time. Before the era of the internet and smartphones, advertising was mostly confined to newspapers, hoarding, telephones, and television but in recent times most consumers use smartphones and research products online before buying. Therefore to expand the business and reach a greater audience digital marketing skills and strategies are crucial to business organizations.
In the 21st century, going digital is the talk of the town. India has nearly 700 million internet users which makes it the second-largest online market worldwide. In order to tap this potential, most businesses and organizations are investing resources in digital marketing which is why the demand for digital marketing professionals, marketing managers, and marketing specialists with relevant skills is also increasing. No doubt, digital marketing is a lucrative career with much scope of growth in India and internationally.
What is Digital Marketing?
Digital marketing is a detailed subject that utilizes many different strategies for getting a business’s products and services in front of the customers. It incorporates various topics including Search Engine Optimization, Content Marketing, Social Media Marketing, Web analytics and metrics, online advertising, mobile marketing, Online PR, Email Marketing, among other marketing tools.
The major advantage of digital marketing over other means of marketing is that it caters to a wide audience with a broad geographical reach. It is cost-efficient than the traditional modes and the advertisements can be personalized as per requirements with a two-way interaction medium and it gives easily quantifiable results.
With the advent of technology and artificial intelligence digital marketing has emerged as the fastest mode of promotion and marketing, reaching out to a wider audience. It has a broad scope in the coming years. The field has exceptional growth and it is gaining wide popularity so much that it has become almost compulsory for a company to establish an online presence. If leveraged well, digital platforms and social media are a golden opportunity for a company to create awareness about its products and services. The brand reputation can be quickly established to reach new heights.
Digital Marketing Course
Many top universities offer digital marketing courses both paid and free programs via online, offline, diploma, certification, or classroom programs. Although, students must ensure they enroll in a well-reputed program only because otherwise it will be a waste of resources. Moreover, digital marketing is a skill-based field that requires hands-on experience. The more students and professionals work in the field the gain valuable experience for career growth.
Online courses are one of the most efficient ways to improve subject knowledge and skills when it comes to growing your career or business. Many platforms are providing online digital marketing courses which are free and paid.
Google Digital Marketing Course: Fundamentals of Digital Marketing is a complete beginner’s course for freshers in the field. It is free of cost and well-accepted among employers. The course is accredited by Interactive Advertising Bureau (IAB) which provides recognized certification all over the world. The course consists of a bite-sized video tutorial, quizzes, and tests to check progress and a final 40-question exam to qualify for certification. The curriculum is carefully designed by Google trainers, packed with practical exercises and real-world examples to understand the practical application of the fundamentals of digital marketing. Google also provides various other short courses based on specific areas of digital marketing.
Career in Digital Marketing
With certification and skills, a digital marketer can take up multiple roles and use various digital channels such as digital advertising, social media, email marketing, blog content, etc., to reach out to the customers. The major responsibilities of a digital marketer or a consultant in the field are developing, planning, and implementing marketing campaigns, analyzing analytics reports, building and maintaining an online presence among other things.
Some of the job profiles in the field include SEO executive, social media marketing, web analyst, search engine marketer, content marketing, email marketing executive, and other managerial roles. The major advantages of choosing a career in the field are massive job opportunities, flexibility, and a higher paid profile
Digital Marketing holds many prospects in the years to come and starting a career in the field will go a long way.