It is rightly said that today data is driving all the major businesses of the world. The world in total generates 40 trillion gigabytes of data daily, so, a single individual generates 1.7 megabytes of data per second. A recent study done by Splunk points out that the quantity of data will grow nearly 5 times by 2025. Technologies like Artificial Intelligence, Machine Learning, Deep Learning and 5G are set to increase the access to data we currently possess. This forthcoming explosion of data opens innumerable opportunities for youth in future.
The Emerging Field of Business Analytics
Business Analytics refers to the study of analysis and interpretation of a company’s data to prepare an optimum business strategy for them. It focuses exclusively on analytics and is suitable for young minds who have an aptitude for both information technology and business management. Companies that are totally reliant on data treat it as an asset, thus, they look for skilled professionals who can deal with it efficiently.
Scope of Business Analytics
For any company, it is utmost important to stay relevant and ahead of its competitors. So, they constantly innovate their business. They ditch old, time-consuming methods and innovate better ones to meet their business demands. As methods are innovated, the amount of data for companies pile up. This is where business analytics step in. If a company’s data is handled efficiently, that company is bound to flourish. Analytics help to make informed business decisions.
According to a study by Analytics India Industry, the industry in India is increasing at a considerable rate of 23.8% per year. BBA in Business Analytics helps a student to acquire the skill-set like statistical analysis, data mining, forecasting, text analytics, data visualisation and much more to read data and strategise into a business plan for the companys’ success.
NMIMS Global BBA in Business Analytics
NMIMS offers a 3-year BBA in Business Analytics in Open and Distance Learning Mode. The program is specially designed to equip students with the concept of business management, data analytics and data visualisation across all functional domains of a company. The program offers a perfect blend of academics and industry-specific knowledge that ensures that the students get real-time experience. It gives hands-on experience to its students to teach them to deal with both structured and unstructured data. It is designed to equip students to become managers and business analysts at entry level positions.
NMIMS Global BBA in Business Analytics ( Distance Mode) uses real-world case studies to teach business concepts and prepares its students to use analytical tools like Python, Excel and Tableau. The course is spread over 6 semesters with 6 subjects taught in every semester. The program is packed with modules in soft-skills, technical skills and business management skills.
Eligibility and Fees
10+2 in any field from a recognised board with a minimum of 50% marks
Or
10+2 in any field from a recognised board with a minimum of 45% marks and at least 2 years of work experience
Or
SSC (10) + 3 years Diploma recognised by AICTE with a minimum of 55% marks
There are three flexible options to pay the required course fee.
| Option 1 | Option 2 | Option 2 |
| INR 1,45,000 Full FeePayment | 3 YearsFirst Year: INR 47,000 Second & Third Year: INR 56,400 Per Year | 6 SemestersSemester 1, 2: INR 25,000 Per SemesterSemester 3,4,5 & 6: INR 30,000 Per Semester |
NMIMS offers 20% concession to candidates who belong to the armed forces.
Students can also avail the educational loan facility and the EMI facility from the banks.
Features and Outcomes
| Features | Outcomes |
| Program content is up to date with the industry requirements | Students learn how to apply analytical techniques to interpret and analyse data |
| To impart curated knowledge on in-demand analytics tools and their application | Effectively translate results of business analytics projects into a right course of action |
| Focuses on skill-based learning to give its students a competitive edge for employability | Ability to build as well as apply business models to solve real-world problems |
| Flexible exam schedule with application oriented assessment system | Make data-driven decision for the company’s success |
| Provide optimum infrastructure to support its students and propel them onto a right career path | Get well-versed in business management as well, to add value to the industry |
Employability Skills
NMIMS has added a unique module to its program structure which lays special emphasis on developing students’ employability skills by honing their soft and technical skills. It has added the module ‘Soft Skills for Managers’ in the first semester. Similarly, it has added modules like ‘Design Thinking’ and ‘Start Your Start Up’ in the second and third semester respectively which helps students execute the knowledge they have gained during the course.
Scope after BBA in Business Analytics from NMIMS
A student graduating in BBA Business Analytics from NMIMS can work as an Assistant Business Analyst working on development of business models for companies. He/she works with cross-functional teams, to analyse or generate accurate business forecasts.
He/she can also work as Assistant Project Manager to assist a company in planning, management and implementation of business projects. He/she can also work in the sphere of data collection as a Business Intelligence Associate to assist the team in data collection and to identify data anomalies.
Final Thoughts
Internet usage in India has doubled from 20% in 2018 to 41% in 2019. According to the World Bank, it is expected that India will add over 900 million users by 2025. This much increase in internet consumption has led to the explosive growth of the data industry in India. The data analytics industry is projected to create over 11 million jobs by 2026 with an increase in investments in AI. Being proficient in business analytics can help students to build a rewarding career in this fast-growing field. It offers a unique blend of technical and management skills that makes a young professional fit for roles across domains in a company.
