Jagpreet
18 April, 2024
Table of Contents
SRM Online BBA (Bachelor of Business Administration) programme is of three years and is designed for individuals aspiring to pursue careers in business management. A business management programme can help students get ready for both the professional and entrepreneurial sectors. The curriculum is meant to provide students a thorough understanding of all aspects of management and business, as well as the opportunity to explore deeply into a particular functional area of interest such as Digital marketing. Read the blog further to get details about its specialisations, fee structure, SRM online BBA course details, placement and career opportunities.
SRM directorate of online education was established in 1985 by a visionary – Dr. T.R. Paarivendhar, Chancellor, of SRM Institute of Science and Technology. The SRM centres are present all around the country and it is considered as one of the best online education institutes in India. The University has a UGC-accredited Directorate of Distance and Online Education. The institute integrates regular, online and distance learning programmes with the best features found in on-campus programmes.
SRM University online is one of the best online BBA institutes. Highlights of the course included: User Interface Design, Business Analytics and Intelligence, Software Quality Management, Web Analytics, E-Commerce, Digital Marketing, Data Warehousing and Data Mining, Social Media Marketing, Business Software, and SEO Tools and Techniques. Participants in this programme can pursue careers in web analysis, email marketing, project management, and social media.
Related: The Complete Guide to Online BBA Degrees
| Highlights of SRM Online BBA | |
| Course Name | Bachelor of Business Administration (BBA) |
| Accreditation | NAAC: A++ Grade, NBA |
| Recognition | UGC – DEB recognised, AICTE Approved |
| Eligibility Criteria | Students with a pass in higher secondary examination (10+2 pattern) are eligible to apply. The minimum percentage of marks / Cumulative Grade Point Average (CGPA) required to be eligible for admission will be prescribed by the Admission committee of DOE. |
| Course Duration | 3 Years |
| Fee Structure | INR 1,29,000 (Tuition Fee) |
| Specialisation | BBA In Digital Marketing |
The admission procedure for online BBA at SRM University is given below:
Step 1: Application Submission and Document Upload
Step 2: Selection Process
Step 3: Selection Notification and Fee Payment
Step 4: Formal Enrollment
SRM online BBA offers specialisation in Digital Marketing courses. The duration of the programme is 3 years. After completing SRM BBA online students can prepare themselves for the Job Market with Valuable Industry-Ready Technical Skills.
Students with a pass in higher secondary examination (10+2 pattern) are eligible to apply. The minimum percentage of marks / Cumulative Grade Point Average (CGPA) required to be eligible for admission will be prescribed by the Admission committee of DOE.
At the time of admission process, a candidate should have appeared / passed in the qualifying higher secondary examinations.
Applicants must possess enough knowledge and understanding of the English Language.
The fee structure of SRM online BBA for all specialisation in digital marketing is given below.
| Semester Wise Fee Structure | Year Wise Fee Plan | Total Programme Fee structure |
| Semester 1: INR 21,500 Semester 2: INR 21,500 Semester 3: INR 21,500 Semester 4: INR 21,500 Semester 5: INR 21,500 Semester 6: INR 21,500 |
I Year: INR 43000 II Year: INR 43000 III Year: INR 43000 |
Tuition Fee: INR 1,29,000 |
The duration of SRM online BBA is 3 years (6 semesters). The syllabus of BBA is given below.
| Semester 1 | Semester 2 |
| Communication for Managerial Personnel | Managerial Accounting |
| Principles of Management | Human Resource Management |
| Fundamentals of Financial Accounting | Marketing Management |
| Basics of Production and Operation Management | Software Solutions for Business |
| Managerial Economics | Understanding Digital Marketing |
| Quantitative Aptitude and Reasoning |
| Semester 3 | Semester 4 |
| Statistics in Business | Operations Research in Business |
| Small Business and Entrepreneurial Development | Essentials of Financial Management |
| Services Marketing | Organisational Culture and Behaviour |
| Legal Aspects of Business | Information Technology for Retail Management |
| Universal Human Values | Professional Skills |
| My India Project | Elective 3 |
| Elective 1 | Elective 4 |
| Elective 2 |
| Semester 5 | Semester 6 |
| Introduction to Research Methods | Global Marketing Management |
| Strategic Management | Ethics and Corporate Governance in Business |
| Environmental Studies | Project Work |
| Leadership and Management Skills | |
| Elective 5 | |
| Elective 6 |
The list of top job roles offered after completing online BBA from SRM university with their respective salary packages are tabled below.
| Job Roles | Salary Package |
| Social Media Manager | 6 LPA – 7 LPA |
| Content Manager | 3 LPA – 4 LPA |
| Content Writers | 6 LPA – 7 LPA |
| Digital Marketing Executive | 3 LPA -5 LPA |
| Digital Marketing Associate | 4.5 LPA – 6 LPA |
| Editors | 5 LPA – 7 LPA |
| Marketing Managers | 6 LPA – 7 LPA |
In summary, the Online BBA programme at SRM Institute is an outstanding example of what is possible for people who want to pursue a career in the rapid field of business. With a programme created by professional faculty members that emphasises industry-relevant skills like social media marketing, SEO strategies, business software expertise, and data analytics, students are given the tools they need to succeed in today’s cutthroat environment. Whether your goal is to start your own business or move up the corporate ladder, SRM’s Online BBA programme provides a route to fulfilment. Take advantage of the opportunity to broaden your knowledge, improve your skills, and open up a world of opportunities by enrolling in SRM’s online BBA programme.
