SRM Online BBA Admission 2024: Highlights, Eligibility, Fee Structure, Syllabus & More



18 April, 2024

SRM Online BBA Admission 2024: Highlights, Eligibility, Fee Structure, Syllabus & More

SRM Online BBA (Bachelor of Business Administration) programme is of three years and is designed for individuals aspiring to pursue careers in business management. A business management programme can help students get ready for both the professional and entrepreneurial sectors. The curriculum is meant to provide students a thorough understanding of all aspects of management and business, as well as the opportunity to explore deeply into a particular functional area of interest such as Digital marketing. Read the blog further to get details about its specialisations, fee structure, SRM online BBA course details, placement and career opportunities.

Overview of SRM Online BBA

SRM directorate of online education was established in 1985 by a visionary – Dr. T.R. Paarivendhar, Chancellor, of SRM Institute of Science and Technology. The SRM centres are present all around the country and it is considered as one of the best online education institutes in India. The University has a UGC-accredited Directorate of Distance and Online Education. The institute integrates regular, online and distance learning programmes with the best features found in on-campus programmes.

SRM University online is one of the best online BBA institutes. Highlights of the course included: User Interface Design, Business Analytics and Intelligence, Software Quality Management, Web Analytics, E-Commerce, Digital Marketing, Data Warehousing and Data Mining, Social Media Marketing, Business Software, and SEO Tools and Techniques. Participants in this programme can pursue careers in web analysis, email marketing, project management, and social media.


Related: The Complete Guide to Online BBA Degrees


Highlights of SRM Online BBA
Course Name Bachelor of Business Administration (BBA)
Accreditation NAAC: A++ Grade, NBA
Recognition UGC – DEB recognised, AICTE Approved
Eligibility Criteria Students with a pass in higher secondary examination (10+2 pattern) are eligible to apply. The minimum percentage of marks / Cumulative Grade Point Average (CGPA) required to be eligible for admission will be prescribed by the Admission committee of DOE.
Course Duration 3 Years
Fee Structure INR 1,29,000 (Tuition Fee)
Specialisation BBA In Digital Marketing

SRM Online BBA: Admission Procedure 2024

The admission procedure for online BBA at SRM University is given below:

Step 1Application Submission and Document Upload

  • Submit your application along with the upload of your 10th, 12th, and Qualifying Degree grade sheets.
  • Include a passport-size photograph.
  • Provide Aadhar or other Government-recognized identification for Indian nationals, or a passport for foreign students.

Step 2 Selection Process

  • Confirm minimum eligibility in the qualifying examination.
  • Undergo a selection process based on multiple criteria, including the merit list of the qualifying examination, entrance test results, or interview performance.

Step 3Selection Notification and Fee Payment

  • Receive notification of selection.
  • Complete fee payment to secure your enrollment in the programme.

Step 4Formal Enrollment

  • Finalise your enrollment in the programme to begin your academic journey of online BBA.

Specialisations of SRM BBA Online

SRM online BBA offers specialisation in Digital Marketing courses. The duration of the programme is 3 years. After completing SRM BBA online students can prepare themselves for the Job Market with Valuable Industry-Ready Technical Skills.

  • Industry-Relevant Tech Skills: Gain expertise in technologies and tools that are in demand across various industries.
  • Industry-Relevant Curriculum: Benefit from a curriculum meticulously crafted by esteemed faculties from SRM Institute of Science and Technology.
  • Business Software: Master the use of essential business software applications commonly used in corporate environments.
  • SEO Tools and Techniques: Explore the world of Search Engine Optimization (SEO) and become proficient in using SEO tools and techniques.
  • Social Media Marketing:  Discover techniques for creating engaging content, increasing brand visibility, and engaging with target audiences.

Eligibility Criteria of SRM Online BBA

  • Students with a pass in higher secondary examination (10+2 pattern) are eligible to apply. The minimum percentage of marks / Cumulative Grade Point Average (CGPA) required to be eligible for admission will be prescribed by the Admission committee of DOE.

  • At the time of admission process, a candidate should have appeared / passed in the qualifying higher secondary examinations.

  • Applicants must possess enough knowledge and understanding of the English Language.

SRM Online BBA: Fee Structure 2024

The fee structure of SRM online BBA  for all specialisation in digital marketing is given below.

Semester Wise Fee Structure Year Wise Fee Plan Total Programme Fee structure
Semester 1: INR 21,500
Semester 2: INR 21,500
Semester 3: INR 21,500
Semester 4: INR 21,500
Semester 5: INR 21,500
Semester 6: INR 21,500
I Year: INR 43000
II Year: INR 43000
III Year: INR 43000
Tuition Fee: INR 1,29,000

Syllabus of SRM Online BBA

The duration of SRM online BBA is 3 years (6 semesters). The syllabus of BBA is given below.

Semester 1 Semester 2
Communication for Managerial Personnel Managerial Accounting
Principles of Management Human Resource Management
Fundamentals of Financial Accounting Marketing Management
Basics of Production and Operation Management Software Solutions for Business
Managerial Economics Understanding Digital Marketing
Quantitative Aptitude and Reasoning


Semester 3 Semester 4
Statistics in Business Operations Research in Business
Small Business and Entrepreneurial Development Essentials of Financial Management
Services Marketing Organisational Culture and Behaviour
Legal Aspects of Business Information Technology for Retail Management
Universal Human Values Professional Skills
My India Project Elective 3
Elective 1 Elective 4
Elective 2


Semester 5 Semester 6
Introduction to Research Methods Global Marketing Management
Strategic Management Ethics and Corporate Governance in Business
Environmental Studies Project Work
Leadership and Management Skills
Elective 5
Elective 6

SRM Online BBA: Placements & Career Opportunities

The list of top job roles offered after completing online BBA from SRM university with their respective salary packages are tabled below.

Job Roles Salary Package
Social Media Manager 6 LPA – 7 LPA
Content Manager 3 LPA – 4 LPA
Content Writers 6 LPA – 7 LPA
Digital Marketing Executive 3 LPA -5 LPA
Digital Marketing Associate 4.5 LPA – 6 LPA
Editors 5 LPA – 7 LPA
Marketing Managers 6 LPA – 7 LPA


In summary, the Online BBA programme at SRM Institute is an outstanding example of what is possible for people who want to pursue a career in the rapid field of business. With a programme created by professional faculty members that emphasises industry-relevant skills like social media marketing, SEO strategies, business software expertise, and data analytics, students are given the tools they need to succeed in today’s cutthroat environment. Whether your goal is to start your own business or move up the corporate ladder, SRM’s Online BBA programme provides a route to fulfilment. Take advantage of the opportunity to broaden your knowledge, improve your skills, and open up a world of opportunities by enrolling in SRM’s online BBA programme.

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