5 Interesting MBA Case Studies To Develop Business Insights!



28 May, 2024

5 Interesting MBA Case Studies To Develop Business Insights!

If you are pursuing an MBA, case studies are an important part of your course syllabus. The study methodology established from cumulative real-life experiences helps students comprehend business scenarios. Critical thinking skills are developed in class through case studies and conversations, which aid in developing better approaches to problems. Hundreds of case studies are available to help you understand how managers handle various scenarios, like mergers and acquisitions, introducing and profitability of a new product line, and branding strategy.

Through case studies, students can gain practical experience in decision-making, problem-solving, critical thinking, collaboration, and leadership while understanding real-world business solutions. They assist them in acquiring the skill sets required to be successful in the business sector.

Are you eager to explore the business sector and learn significant lessons from real-life scenarios? MBA case studies present a special chance to gain insight into the achievements and difficulties encountered by well-known businesses. Let’s examine a few of the most intriguing MBA case studies.

List of 5 Interesting MBA Case Studies

Here are the top 5 interesting MBA case studies highlighting key takeaways from business administration. You should use case studies in MBA curricula to understand the business algorithm better in real-world scenarios.

1. Double Down Strategy During COVID-19 Pandemic: Procter & Gamble

Introduction: This case study claims that Procter and Gamble employed the “Double Down” strategy to raise brand awareness during the COVID-19 outbreak. Following the coronavirus epidemic, people started storing necessary supplies in case the US government declared a lockdown. Retailers consequently struggled to maintain an adequate inventory of the most sought-after items. In anticipation of the economic collapse, businesses cut back on media spending. P&G nevertheless decided to boost its advertising expenditures to raise brand awareness despite the uncertainty.

Result: The case is designed to achieve the following teaching objectives:

  • Understanding Consumer Behavior: To obtain a deeper understanding of the reasons behind and decision-making processes of your customers, study the specifics of consumer behaviour, especially concerning the phenomenon of panic buying.

  • Adapting to Behavior Changes Driven by Emergencies: Examine how consumer behaviours change in times of crisis, such as a pandemic, and discover how companies can modify their approaches to accommodate shifting customer demands and preferences.

  • Assessing a Company’s Strategy: Evaluate how well the company’s pandemic response business plan worked.

  • Examine the company’s advertising and promotional strategies and its media strategy to assess the effects of higher media spending, particularly during the pandemic.

  • Identifying Implementation Challenges: Examine any difficulties and roadblocks the business may have encountered when implementing plans during a crisis.

Learning Outcome: The above case study provides insight into the companies’ strategies and implementation challenges. The business plan during the pandemic worked because it targeted the correct beneficiary.

2. Ola versus Uber: The Survival War

Introduction: Uber and Ola have used various methods to obtain an advantage in the Indian market. Ola concentrated on providing attractive incentives and advantages to establish a robust network of drivers. Additionally, it made significant investments in marketing and advertising to position itself as the go-to option for clients. On the other hand, Uber used its extensive worldwide reach and technological know-how to deliver a flawless user experience. They implemented cutting-edge features including in-app navigation, cashless payments, and upfront pricing to set themselves apart from Ola.

Result: In the Indian market, OLA and Uber fought each other fiercely, with OLA taking an early advantage thanks to its localisation efforts and strategic alliances. OLA’s strategic strategy and comprehension of local dynamics enabled it to sustain a robust brand presence in the competitive Indian ride-hailing market, even in the face of Uber’s worldwide reach. Having said that, Uber revolutionised the ride-hailing industry in India by bringing innovation and a flawless user experience. Its technological skill and appeal on a global scale put OLA to the test, encouraging healthy rivalry and driving both businesses to improve their offerings for Indian customers.

Learning Outcome: Observing this competitive landscape as a student teaches you the value of innovation and technology improvement in staying competitive in today’s market and the significance of knowing local dynamics and consumer preferences.

3. The Indian FMCG Industry Is Being Disrupted By The Ayurvedic Brand Patanjali

Introduction: As you know, the Patanjali brand is mostly controversial. It was established in 2006 by Baba Ramdev and Acharya Balkrishna. It has become a significant force in the fast-moving consumer goods (FMCG) sector. Patanjali disrupted the industry dominated by large, international corporations by emphasising natural and Ayurvedic products. Patanjali disrupted the FMCG industry by providing high-quality goods at affordable costs. Through the removal of intermediaries and an emphasis on economical production techniques, the company was capable of offering consumers reasonably priced options.

Result: Patanjali’s success can be attributed to its successful branding and marketing strategies. Appealing to Indian consumers’ patriotism, the brand positioned itself as a “swadeshi” (indigenous) substitute for global names. Using natural ingredients and portraying Baba Ramdev in Patanjali commercials appealed to consumers concerned about their health.

Learning Outcome: This case study teaches a lot about marketing strategies. As an MBA student specialising in marketing, you can learn various methodologies and branding used by the Patanjali group. By collaborating with contemporary retail chains and e-commerce sites, the business also implemented an aggressive distribution strategy to ensure its products were easily accessible to customers throughout India.

4. Tesla’s Achievement in Adopting Sustainable Business Methods

Introduction: Tesla was founded by Elon Musk in 2003. Since then, the company has successfully shifted to sustainable business practices, positioning it as a major player in the automotive sector. This case study examines how Tesla has positioned itself as a leader in electric cars (EVs) and renewable energy solutions by successfully implementing sustainable methods. Tesla concentrated on electric mobility to transform the transportation industry, realising the pressing need for sustainable alternatives.

Result: Sustainability was a priority for Tesla, even outside of its product line. The firm demonstrated its acceptance of vertical integration by building its own Gigafactories to make electric drivetrains and batteries. By lowering reliance on outside suppliers and guaranteeing quality control, this strategy lessened the environmental effects of logistics and transportation. Tesla invested in two distinct categories of investments: Debentures and bonds. An important milestone in the company’s successful transition to sustainable business methods was taken in 2016 when Tesla acquired SolarCity. With the help of this calculated move, Tesla was able to provide combined solar and energy storage solutions, further establishing its dominance in the renewable energy market.

Learning Outcome: The Tesla case study discusses the successful transition to sustainable business practices. It can resemble renewable energy solutions. You can also learn how Tesla became a strong player in the E-vehicle market. The answer to this is by offering integrated solar and energy storage solutions.

5. Unacademy: Case Study on the Rise of the EdTech Sector

Introduction: Unacademy is an Edtech platform. It was founded by Gaurav Munjal, Roman Saini, and Hemesh Singh in 2015. It provided free educational content to all viewers. It was developed as an online learning platform. Unacademy offers courses for various competitive exams in India, such as UPSC, SSC, and banking. India’s educational sector has changed significantly due largely to Unacademy’s digital transformation initiatives. To improve the educational experience for students, the organisation has adopted cutting-edge technology including artificial intelligence (AI), machine learning (ML), and data analytics.

Result: Unacademy has empowered millions of learners by democratising education by offering easily accessible and reasonably priced online learning tools. Their achievements exemplify the enormous potential of technology to close educational gaps and revolutionise conventional teaching techniques.

Learning Outcome: If you are pursuing an MBA in sales or finance and want to open an Edtech startup, then the Unacademny case study is the best place to learn. One of the tips that led to its success was giving every individual a chance to teach. The platform grew when 1000+ individuals joined the app as educators.


Related: 5 Remarkable MBA Project Management Case Studies!

Summing Up

Studying these MBA case studies will teach you important lessons about the strategies, difficulties, and achievements of some of the world’s most recognisable businesses. Whether you’re a professional in the industry, a business student, or an entrepreneur, these case studies offer priceless insights that can spur creativity and propel your own goals. So use these intriguing MBA case studies to understand the secrets of business excellence!


Q1. Is a case study important for an MBA?

Yes, case studies are important because they are a crucial component of the curriculum at business schools. Students gain an understanding of business scenarios using a learning technique developed based on real-world experience.

Q2. How to solve MBA case studies?

MBA case studies can be solved successfully by analysing the issue, identifying the main concerns, gathering pertinent information, weighing potential solutions, and formulating recommendations based on reasoned arguments and solid data.

Q3. How do you read MBA case studies?

When reading an MBA case study, determine the main issue and pertinent details. Next, examine the case from several angles, considering possible remedies and strategic ramifications.

Q4. How can I make my case study more interesting?

To add interest to your case study, emphasise compelling narratives, include multimedia components, and concentrate on real-world instances. Use interactive elements, stories, and images to grab your audience’s interest and pique their curiosity about the topic.

Q5. How do you crack a case study?

To crack a case study, approach it systematically by analysing the problem, acquiring relevant information, and applying analytical methods and frameworks. Break down complex challenges into small components, analyse alternatives, and offer realistic solutions based on logical reasoning and facts.

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