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23 November, 2024
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When Sundar Pichai announced Google Bard, it became a hot topic worldwide. Google Bard entered as the most potential rival for ChatGPT. However, with ChatGPT, people already understand the importance of open AI. With open AI platforms, discovering information and writing content became easier.
Since platforms like ChatGPT and Alexa were already popular, Google Bard was among the most anticipated open AI tools. Since Sundar Pichai made the announcement himself, the credibility of Google Bard couldn’t be doubted. Therefore, it was natural for SEO professionals to consider Google Bard to make their efforts worthwhile.
If you are on this blog, you might be looking at the impact of Google Bard on SEO. This blog would deeply dive into Google Bard’s association with SEO. Furthermore, you would also discover how Google Bard can help you optimise content for SEO. So, without wasting any more seconds, let’s quickly figure out some intriguing information.
Google Bard, now known as Gemini, is an AI-based chatbot developed by Google. It is based on NLP (natural language processing) and ML (machine learning). It is a generative AI that understands the users’ prompts and responds in text accordingly. Bard drags the latest information from recently published articles or blogs.
Furthermore, very few people know that Google LaMDA trained Google Bard initially. Google LaMDA is a family of large language models (LLM) developed by Google. In 2023, Google trained Bard again with a new model named Pathways Language Model 2 (PaLM 2). This model was known to be 10 times more accurate and 500 times faster than LLM.
Coming back to a new era of Google Bard, PaLM 2 was replaced by Gemini in December 2023. Finally, in February 2024, Google announced that Google Bard would be known as Google Gemini.
Google Bard is one of the leading AI platforms nowadays. Thus, various reasons make it an excellent choice for open AI. However, here are the reasons to choose Google Bard:
Understand English, Korean, and Japanese prompts and respond in the same.
Give detailed answers and solutions to your questions.
Develop original content in multiple contexts and formats.
It could rephrase and shorten your longer content.
Provides accurate answers with effective SEO strategies.
You could brainstorm your ideas with Google Bard.
Offers you real-time data by leveraging Google’s broad information.
It also can code C++, Python, and Java programming.
Generates the HTML content as well.
Also Read: Want to become a content writer? Here is your complete guide!
Ranking one on Google searches without sponsorship is like an SEO specialist’s dream. They work day and night to make their dream come true. And most of the time, they succeed as well. Ranking your content every time on top of the Google search isn’t as simple as it seems. However, it has been seen that Google prioritises naturally rich content. Ideal content must be user-interactive, human-written, and informative.
However, with open AI, developing content has become so much easier. Therefore, Google first checks for AI content and prioritises websites with naturally-written content. Well, writing the entire content with Google Bard was never the goal. However, Bard AI could help you optimise your already-written content for better SEO rankings.
Moreover, Google Bard is based on NLP (natural language processing). NLP helps Bard with the following:
Developing content that is more like natural human language.
Focuses on accuracy and clarity to minimise confusion and uncertainties.
Adding long-tail keywords from the perspective of a user.
Besides, you must stick to traditional SEO strategies to make your content rank. Here is a quick guide to help you create and optimise content with Google Bard. Let’s go through it thoroughly:
Google Bard follows various approaches and SEO strategies to make your SEO-rich content. Here are the measures Bard takes to enhance the SEO of your content:
Question-Based Headings: Google Bard generates the question headings. The purpose of framing question headings is to align with users’ approaches to searching. It enhances your chances that your question headings might resonate with users’ search and rank your content on top.
Clarity and Concise: It ensures that your content is clear and concise. Long content loses its charm. So, Bard makes sure to provide you with simple, cut-to-the-chase answers in minimum words.
Tracking Performance: Monitoring the performance of your content is crucial to learning about its rankings. Google Bard suggests you enhance your content’s methods to align with ever-evolving SEO ranking methods.
Use of Lists: Bard incorporates numbered and bulleted lists into your content. It gives structure to the content and is hence recognised as valuable in Google’s search snippets.
Topic-Orientated Keywords: Your content must contain topic-centred keywords. Bard optimises your content for better SEO with contextual keywords. More than one type of keyword could complement your content.
Content Length: The optimal content length is between 40 and 60 words. Within this limit, you could give more accurate, concise, and straightforward answers, making your content SEO-friendly, friendly, and sweet.
Use of Synonyms: You could add synonyms of the keywords to optimise your content for SEO. It enhances the framing of your content and makes it appealing. Also, it broadens the scope of your content to rank it at the top on Google.
Strategic Linking: Integrating links in your content has always been part of SEO. Adding internal links to redirect users to various other pages improves SEO. Google looks for the interrelation of your content. Bard often suggests accurate linking methods to increase SEO.
Quality over Quantity: You must write insightful content and prioritise its quality. SEO optimisation is often good for quality content. Adding too much context might make your content fluff.
Schema Markup: You could use schema markup to enhance the format of your content. It helps Google identify the quality and structure of your content. Bard could also grade your content based on schema markup.
Visually Appealing: Another part of SEO optimisation is making the content visually appealing. Add media like images, infographics, or videos to your content to make it catchy. This grabs the reader’s attention and ranks well for SEO on Google.
Accessible Websites: To rank among the top websites on Google, your website must be accessible. You must check the accessibility of your website and implement changes accordingly.
Google Bard lists useful keywords that might resonate with users’ searches. You could use Bard to get insightful keywords to increase Google’s SEO rankings. Here are some beneficial steps that you could use to optimise keywords for Google Bard SEO:
Discover Your Targeted Audience: Your content would be up to the mark for SEO if you used targeted keywords. You must use the keywords based on your targeted audience and content. You could ask yourself the following questions to identify your audience:
What type of content are you delivering?
What type of audience would your content be useful for?
Brainstorm Seed Keywords: Seed keywords are associated with your main content and targeted audience. For instance, if you have an online casino business in Vancouver, your seed keywords would be “casinos in Vancouver,” “online casinos in Vancouver,” and “online casinos.”.
Expand Your Keywords List: Once you are done brainstorming with your seed keywords, here comes the role of Bard. With the help of your seed keywords, Bard can help you extend your list of keywords to include relevant ones and the most searched on Google. It gives you a list of long-tail and short-tail keywords that enhance SEO.
Evaluate Your Keywords: Google Bard generates a list of multiple keywords. You must evaluate the keywords to discover the most relevant and useful ones for your targeted audience. Furthermore, Bard also provides search volume for the keywords, potential competition, and pay-per-click information.
Select Your Target Keywords: Even after evaluation, your keyword list might still be long. So, you need to finalise the most relevant keywords for your target audience. Moreover, you must analyse the search volume of each keyword and use Google Bard prompts.
Also Read: ChatGPT: Unleashing the Power of AI
Google Bard might be the perfect choice for identifying SEO trends, as it might be associated better with Google’s search engine. Most professionals use Google Bard to optimise SEO rankings as they might be closely relevant. Here is how Google Bard impacts SEO trends:
Google and AI: Google appreciates AI-generated content for fewer ambiguities. It focuses on the usefulness of AI content and how it can connect with the audience.
Google Bard’s Arrival: With Google Bard’s introduction, Google aims to enhance the quality of AI content. Initially, it was powered by LaMDA, which improved the content quality. However, using the BERT algorithm, Bard understands user intent and implements SEO strategies accordingly.
Enhanced SEO with Google Bard: Bard shifted its focus from keywords to context-rich content. It emphasises the natural need for content from users’ perspectives rather than enriched with keywords. Moreover, Bard supports plain and meaningful content with substantial information.
Bard SEO Content Optimisation: Bard plays a significant role in optimising your content for SEO. It supports naturally human-written content along with context and clarity. Adding long-tail keywords that could resonate with the user’s search significantly enhances the Bard SEO.
Increasing SEO and optimising your content is a regular practice. Once you’ll get a hang of it, you would be able to optimise content easily. However, here are several quick tips that would help you optimise your content easily with Google Bard:
Always write clear, short, and conversation-rich content to align with NLP.
Focus on the user intent and content context.
Maintain the flow of keywords naturally in your content without overstuffing them randomly.
Keep your content structured with short paragraphs, numbered, and bulleted lists.
Prioritise well-researched informative content and maintain accuracy.
Include examples, statistics, and relevant data to enhance the credibility of your content.
Optimise your content for mobile-first indexing.
Your structure of the content must be mobile-friendly for fast loading.
Use schema markup to enhance the visibility of your content in AI-driven results.
Ensure that your content is updated from time to time to maintain its relevancy.
Include diverse formats for your content, like summaries and FAQs.
Maintain authenticity throughout your content by understanding user intent.
Also Read: Top 6 Unconventional Online Jobs for Students That Pay Well
Using Google Bard for SEO optimisation is like upgrading yourself from a paper map to GPS navigation—meaning precise, efficient, and informative. Just like GPS saves you from taking wrong turns, Google Bard helps you optimise SEO content that could connect with your target audience. Google Bard leverages conversational tone and natural human language to support SEO rankings.
Though it optimises your content for keywords, it does not support keyword overstuffing as it ranks down your content. Bard and Google’s search engines are both developed by Google. Technically, using Google Bard to optimise your content for SEO could be impactful.
