NMIMS ODL MBA in Marketing Management

Expert Instructors

With the team of professionals, we guarantee the best lessons and courses for your students

Learning Content

Detailed Learning Documents and Video Tutorials are well-prepared and can be accessed anytime.

Powerful Learning Tools

NMIMS NGASCE can provide the best environment for learning via a friendly UI with many exclusive features.

    Enquire Now

    Home » NMIMS ODL MBA in Marketing Management

    Program Features

    Highlights:

    • The NMIMS ODL MBA degree program of two years will help to develop a deeper understanding of marketing which is relevant and applicable to real-world business and corporate scenarios.
    • The course structure of the program is constantly updated to keep up with the ever so changing business dynamics
    • The NMIMS ODL MBA program in marketing management offers a better understanding of contemporary marketing techniques applied at the regional and global level
    • Students will have an  in-depth knowledge of fundamental concepts of management along with a specialization in marketing management
    • Develops skills to effectively go about traditional and modern-day marketing sectors
    • On successful completion of the NMIMS ODL MBA program, the student receives degree certification in Master of Business Administration (ODL) with a specialization in marketing management

     

    Outcomes:

    • Students will have a clear understanding to develop a cost-effective and result-oriented marketing plan
    • The program enables you to effectively identify the target audience and skilfully craft communication for business dealings
    • Upskill students to come up with effective marketing strategies and marketing campaigns
    • The NMIMS ODL MBA program assists to keep a step ahead of competitors and expanding and carve out a successful and profitable business career.

    Program Structure

    Semester 1

    Subjects Credits
    Management Theory and Practice 4
    Organisational Behaviour 4
    Marketing Management 4
    Business Economics 4
    Financial Accounting & Analysis 4
    Information Systems for Managers 4

    Semester 2

    Subjects Credits
    Business Communication 4
    Essentials of HRM 4
    Business Law 4
    Strategic Management 4
    Operations Management 4
    Decision Science 4

    Semester 3

    Subjects Credits
    Brand Management 4
    Consumer Behaviour 4
    Marketing Strategy 4
    Customer Relationship Management 4
    Sales Management 4
    International Marketing 4

    Semester-4

    Subjects Credits
    Services Marketing 4
    Marketing Research 4
    Digital Marketing 4
    Business: Ethics, Governance & Risk 4
    Research Methodology 4
    Project 4

    Career Options

    With the right guidance and resources from the Narsee Monjee ODL MBA program, you can step towards a successful business career and get an unfair advantage over the market competition. Some of the career opportunities on completion of the program are:

    • Product Manager:

    The responsibilities of a product manager include developing and launching new products. Keeping track of the production timetable, building marketing strategies, and analyze the competition for the successful growth of the product in the market

    • Market Research:

    The job description for a role in market research is to analyze market competition, develop a unique selling proposition and advertise and market the products and services.

    • Brand Manager:

    The job description of a brand manager includes planning and execution of strategic plans for advertisement across various channels such as social, print media, etc.

    • Marketing Manager:

    The responsibility of a marketing manager is to come up with marketing strategies for the company’s products and services and to execute them effectively.

    • Media Planning and Buying:

    An associate in this role has to conduct meetings with clients to plan for advertising campaigns across various channels and media.

    • PR Manager:

    The job role of a Personal Relations Manager is to maintain a favorable public image in the likes of clients and consumers by communicating various goals and achievements reached by the company.

    Eligibility & Program Fee

    • Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.

     

    Option 1 : Full Fee Payment (in INR)

    168,000 Pro#

    144,000 Prime※

    Option 2 : Annual payment (in INR)

    91,000 Pro#

    79,000 Prime※

    No. of Years 2

    Option 3: Semester-wise fee payment (in INR)

    48,000 Pro#

    42,000 Prime※

    No. of Semesters 4

    Students can choose from two lecture delivery modes: Pro & Prime
    # Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures ※ Prime: The Prime delivery mode allows students to view recorded lectures
    ※ Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice.
    Note: To get a detailed understanding of the fee structure, contact a student counsellor.

    • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
    • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
    • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
    • In addition, Students need to pay an examination fee of Rs 600/- per subject.
    • Now avail loan facility to pay fees for the Program even without a credit card.
    • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.