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Check all the details of MSc Marketing from KEDGE Business School, France to secure your seat now!
Shape your future with KEDGE Business School, France. It offers numerous excellent educational courses, one of the most popular courses here is the MSc Marketing programme 25 months. The journey to this programme begins with the 11-month module of online learning with IMT Ghaziabad and then candidates move on to the next phase of this programme, which is the on-campus curriculum of the remaining 14 months in France. Candidates can enrol in any one of the KEDGE campuses in Bordeaux, Marseille, or Paris, France. The fee structure varies for both, online and on-campus learning.
Affordability: The online module of 11 months of studying with IMT Ghaziabad makes this course extremely affordable for all the candidates who can’t pursue a longer full-time course in a foreign country. The tuition fees for the online modules are quite low and living expenses in France for up to 11 months can also be saved with the online curriculum.
Working Visa: After completing the 14-month on-campus module at KEDGE Business School in France, candidates can get a Post-Graduartion Work Permit (PGWP) for up to 24 months in France or apply for an OPT visa.
Scholarship: KEDGE Business School, France allow its candidates to apply for its Merit-Based and Early Bird Scholarship programmes, which can get up to 10% and 5% scholarships on the tuition fees respectively. However, eligibility depends on the academic profiles of candidates.
Dual-Certification: The MSc in Marketing from KEDGE Business School, France is a dual-certification programme, in which IMT Ghaziabad awards a certificate of completion of the AGMP course during an online module whereas candidates get their degree in MSc Marketing from the KEDGE.
For both the modules of this programme, the eligibility criteria are different for both institutes - IMT Ghaziabad and KEDGE Business School, France. Below are the eligibility criteria for both modules.
Educational Criteria: Candidates having a bachelor's degree in any discipline through the English medium with a minimum of 60% marks or 6 CGPA or 3.0 GPA are eligible to apply for the online module of this programme at IMT Ghaziabad. However, to enrol in the on-campus module at KEDGE Business School in France, candidates must pass the AGMP programme from IMT Ghaziabad with an aggregate of 60% marks and scoring at least 60% marks in each course is also mandatory.
Entrance Exams: Candidates do not need to take any exams to enrol in IMT Ghaziabad for the online module. However, submitting the scores of any one of the following English language proficiency tests is important to get admission at KEDGE Business School in France to complete the on-campus module. The minimum scores in Engish language proficiency tests are as follows: IELTS >= 6.0, TOEFL >= 550, TOEFL(iBT) >= 80, TOEIC >= 785, Duolingo >= 105, PTE >= 46. If a learner wants to be exempted from an English Proficiency Test, then he or she must present proof that he or she had completed a bachelor’s degree with English as the Medium of Instruction (MOI). The students must engage and pass an individual interview held by the University to prove their passion towards the programme.
Interested individuals must not worry and follow these steps chronologically. Admission to this online MBA course is a fairly straight-forward procedure. To apply for this course, it is a simple process.
Fill out the application form along with the processing fee.
Academic documents, identification documents, employment experience.
The college will then authenticate your documents, mobile number, email ID.
Fees can be paid in a lump sum, annually, semester-wise, or even through EMIs.
Assignment material & resources will be given to you.
Interested individuals must not worry and follow these steps chronologically. Admission to this online MBA course is a fairly straight-forward procedure. To apply for this course, it is a simple process.
Academic Documents
Government ID proof
Work Experience
Passport size photographs
Choosing the right MSc programme is crucial for every candidate who wants a successful career with a wider scope worldwide. Various reasons improve the importance of selecting the right programme, some of them are mentioned below.
Choosing the right MSc programme has a great impact on career outcomes, especially wages. The study curriculums of the right programmes prepare students as per the current industry trends and students get all the essential skills and knowledge that they must have to secure a great placement. A decent job profile often has higher pay scales.
The right courses are designed in a way so that the institution can offer their candidates global awareness regarding academics, extracurriculars, applicable knowledge and current industry norms. Having a deep knowledge of each aspect is beneficial to work in the corporate world, especially outside your home country.
The right programme often focuses on achieving long-term objectives rather than short-term goals. The right career for a candidate is the one in which he/she can grow. It is better to choose a career in which you can survive longer instead of quitting mid-way.
Career growth depends on the programme that you have chosen for yourself. Enrolling in the right MSc programme is essential for career growth as it decides your field of interest and area of expertise, in which candidates often secure great placements based on their learned skills throughout the curriculum.
Subjects are different for both modules of this MSc programme based on the curriculums of IMT Ghaziabad and KEDGE Business School, France. Below is the syllabus for both the modules of this programme.
| Syllabus for IMT Ghaziabad | Syllabus for KEDGE Business School, France |
|---|---|
| Marketing Managment | Advanced content to develop key marketing competencies (Select a total of 30 ECTS): |
| Business Communication | Culture, Consumption & Marketing (4 ECTS) |
| Decision Sciences | Strategic Brand Management (4 ECTS) |
| Financial Management and Developing Management Control Systems* (5 ECTS) | Digital Marketing (4 ECTS) |
| Accounting And Finance | Sustainable Marketing( 4 ECTS) |
| Business Economics | Marketing Decision Making (4 ECTS) |
| Sales And Distribution | B2B Marketing (4 ECTS) |
| OB, HR Legal | Data Analytics & IA (6 ECTS) |
| Supply Chain Management | Luxury Experience Management (6 ECTS) |
| Business Strategy | International Marketing (Select a total of 30 ECTS): |
| Elective Course | Market intelligence in global markets (4 ECTS) |
| Leadership, Engagement And People Performance | Cultural branding and consumption in a global marketing (5 ECTS) |
| Leading Change for Sustainable Futures | International Channel Strategies (5 ECTS) |
| Enterprise and Risk management | Negotiation in an international context (5 ECTS) |
| Digital Business Innovation | Creative thinking & methods (3 ECTS) |
| Qualitative & Quantitative Research (4 ECTS) | |
| Advanced qualitative and quantitative research (4 ECTS) | |
| Intercultural management (5 ECTS) | |
| Thesis/Internship (30 ECTS) |
Numerous career opportunities are available in the MSc in Marketing discipline. From being a junior business developer to a brand manager, candidates can secure a job in any of their desired fields associated with marketing. Some of the popular career opportunities are mentioned below.
| Job Roles | Job Description |
|---|---|
| Business Marketing Manager | The Business Marketing Manager ensures that the marketing strategies and campaigns for achieving business objectives are created and applied in cooperation with different departments. They are responsible for market research, budgeting, control, and analysing the effectiveness of the campaigns in the business strategies and vision. |
| Key Account Manager | The key Account Manager is responsible for ensuring clients with the highest levels of patronage receive attention and their needs are met for the mutual benefit of the company and the consumer. They aim to provide premium service to the customers, perform additional sales, and keep high rates of client loyalty. |
| Marketing Consultant | Marketing Consultant generates consulting solutions for enterprises encompassing directions regarding sales promotion, opportunity recognition, enhancements to a marketing campaign and brand placement. They examine market characteristics and help firms reach their marketing and corporate objectives. |
| International Brand Manager | The International Brand Manager directs and coordinates all global positioning and branding mechanisms and strategies to maintain an integrated appearance in different markets. They are responsible for the management of the brand, overseeing the marketing activities on the global level and ensuring that those strategies can be properly implemented in the different regions according to cultural and market peculiarities. |
| Customer Experience Manager | Customer Experience Manager contributes towards a good customer experience by aligning multiple customer interfaces throughout the organisation. They are concerned with increasing the level of patronage, retention, and involvement through feedback and modifications to services. |
| Job Roles | Average Annual Salary |
|---|---|
| Business Marketing Manager | INR 13.6 LPA |
| Key Account Manager | INR 9 LPA |
| Marketing Consultant | INR 10 LPA |
| International Brand Manager | INR 27 LPA |
| Customer Experience Manager | INR 12 LPA |
| Course Name: | Online MSc |
| Type: | Master’s Programme |
| Duration: | 23 Months |
| Mode of Learning: | Online Mode/On-Campus |
| Fee Structure: | The fee for the first 11 months is INR 4,50,000 whereas for the remaining 14 months, it is INR 15,95,701.80. |
| Average Salary: | 10 - 35 LPA is an average salary, which can vary based on the skills, job profile, location, and experience. |
| Employment Roles: | Business AnalystBusiness Marketing ManagerInternational Brand ManagerAdvertising ManagerCustomer Experience ManagerBusiness DeveloperProject ManagerPurchasing ManagerMarketing ConsultantKey Account Manager |
| Examination Method: | Online Mode/On-Campus |
