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Enrol in an online MSc in Digital Marketing programme and get a chance to study with global industry experts
Embark on an excellent MSc programme of 23 months in Digital Marketing from the Excelia Business School in France. Your journey to the career starts from the 11-month module of online learning with IMT Ghaziabad and the remaining 12-month module is done through the Excelia Business School in France, which will be an on-campus module. Enrolling in this dual certification programme can serve as leverage for career advancement and open the door to numerous job roles globally. Also, since there are two modules that candidates enrol in separately, the fee criteria are notably different for both.
Post-Work Allowance: Candidates applying to complete their on-campus module at Excelia Business School in France can become eligible to get the Post-Graduation Work Permit (PGWP) for up to 60 months in France after successfully finishing their course in France.
Significant Savings: Applicants can save up to INR 23 Lakhs with the help of this programme as it is designed in such a way that candidates do not need to worry about their living expenses for the first 11 months as this duration will be an online module, in which people are free to study from any of their convenient locations.
Networking: Enrolling in this MSc programme allows students to expand their network with their peers and industry experts by participating in online forums and live sessions. The opportunities to broaden their professional network increase once people get admitted to the Excelia Business School in France.
Flexible Learning: One of the most appreciable benefits of this programme is the learning flexibility that students get during the online learning with IMT Ghaziabad. Students get access to all online learning resources and assignments that they can study and complete at their own pace.
The eligibility criteria regarding education and entrance exams are different for both the educational institutions, IMT Ghaziabad and Excelia Business School. Mentioned below are the educational and examination criteria concerning both modules.
Educational Criteria: People can apply for the online module of this programme if they have a bachelor’s degree in any discipline with an aggregate of 60% marks or 6 CGPA or 3.0 GPA. However, candidates can apply to enrol in the on-campus module at Excelia Business School in France only if they succeed in scoring an aggregate of 60% or above in the AGMP course during the IMT Ghaziabad’s module with at least 60% marks in each subject.
Entrance Exams: IMT Ghaziabad does not ask candidates to take any entrance exams to enrol in the online module for the first 11 months. However, to enrol in the on-campus module, the applicants must submit the test scores of any one of the following English language proficiency tests with a minimum marking score of: IELTS >= 6.0, TOEFL (iBT) >= (72-94), TOEIC (R&L) Total >= (785-940), Cambridge English Scale >= (160-179)
Interested individuals must not worry and follow these steps chronologically. Admission to this online MBA course is a fairly straight-forward procedure. To apply for this course, it is a simple process.
Fill out the application form along with the processing fee.
Academic documents, identification documents, employment experience.
The college will then authenticate your documents, mobile number, email ID.
Fees can be paid in a lump sum, annually, semester-wise, or even through EMIs.
Assignment material & resources will be given to you.
Interested individuals must not worry and follow these steps chronologically. Admission to this online MBA course is a fairly straight-forward procedure. To apply for this course, it is a simple process.
Academic Documents
Government ID proof
Work Experience
Passport size photographs
Picking the right MSc programme with the right specialisation that not only matches your field of interest but also has numerous career opportunities is crucial to grow in your career. Listed below are the importance of choosing the right MSc programme:
MSc degree holders in any discipline are prioritised over any bachelor’s degree candidates. Their initial packages are often high. The right MSc programme ensures that candidates can get higher wages throughout their employment based on the skills, they have gained during the learning programme.
Each employer seeks a capable employee who can perform specific goals, required within their organisation. The right MSc programme is always the one that can familiarise students with real-world issues and offer the practical experience that can help them grow in their career and successfully secure their dream job.
Choosing the right specialisation to study in the MSc programme is essential to advance in your dream career. Enrolling in a specific specialisation allows candidates to build their expertise in a particular area so they can learn and apply their skills professionally. Being an expert or specialising in a certain field helps people advance in their careers rapidly.
The right MSc programme is always based on long-term success. The right course helps people grow in their careers only if it focuses on achieving long-term objectives rather than completing short-term goals.
The subjects and syllabus are significantly distinct for both the modules of this programme at IMT Ghaziabad, India and Excelia Business School in France. Mentioned below is the syllabus for both the modules:
| Syllabus for IMT Ghaziabad | Syllabus for Excelia Business School |
|---|---|
| Marketing Management | Core Courses (30 ECTS): Climate (6 ECTS) |
| Business Communication | Methodology (6 ECTS) |
| Decision Sciences | From Linear to Circular Economy in Tourism |
| Accounting and Finance | Data-Driven Management (6 ECTS) |
| Business Economics | Environmental & Social Transition (6 ECTS) |
| Sales And Distribution | Specialisations (Choose any 5) (30 ECTS): Artificial Intelligence & Marketing Automation (6 ECTS) |
| OB, HR Legal | Digital Entrepreneurship (6 ECTS) |
| Supply Chain Management | Natural Referencing & Paid Positioning (SEO/SEA) (6 ECTS) |
| Business Strategy | Digital Marketing (6 ECTS) |
| Elective Course | Customer Experience Management (6 ECTS) |
| Leadership, Engagement And People Performance | Data Mining & Data Visualisation (6 ECTS) |
| Leading Change for Sustainable Futures | Information Systems Management & Digital Transformation (6 ECTS) |
| Enterprise And Risk Management | Marketing Research (6 ECTS) |
| Digital Business Innovation | Startup Challenge (6 ECTS) |
| Innovation Strategy & Design Thinking in Digital Technology (6 ECTS) | |
| Community Management (social media strategies) (6 ECTS) | |
| Research Methodology (6 ECTS) | |
| Professional Thesis Coaching (6 ECTS) | |
| Preparation for vocational integration (6 ECTS) | |
| Immersion in the business world (6 ECTS) |
The MSc programme in digital marketing brings a plethora of career opportunities in the corporate world with high pay scales. Mentioned below are several popular career opportunities after completing this programme:
| Job Roles | Job Description |
|---|---|
| Marketing Manager | A Marketing Manager is the professional responsible for creating marketing strategies, supervising the current and planned advertising campaigns, and interpreting market tendencies and promotion events. They use methods to improve brand awareness, reach out to consumers, and encourage them to buy through marketing strategies. |
| E-Commerce Manager | An E-commerce Manager supervises and is responsible for the execution of organisational strategies concerning exclusive sales channels, control of electronic stores, customer experience enhancement, and coordination of the overall marketing initiative across the internet. These goals are meant to increase web traffic and online conversion rates and guarantee the customers’ experience meets their expectations. |
| SEO Specialist | SEO Specialist is involved with the website’s enhancement materials and framework to receive a higher rank in search engine results pages. They engage in keyword research, tracking and optimising key performance indicators, and actualising ways of improving organic traffic. |
| Social Media Manager | A Social Media Manager is responsible for developing and scheduling messages on social media, interacting with the public, watching trends, and evaluating the results of the activity. They are focused on promoting a brand, increasing people’s involvement, and directing an audience to online platforms |
| Digital Project Manager | A Digital Project Manager needs to ensure that the organisational digital projects are properly executed and that such requires one to oversee the project’s schedule, assets, and funding. They monitor project targets, communicate with the parties involved, and implement digital solutions to meet the set deadlines and budget. |
| Job Roles | Average Annual Salary |
|---|---|
| Marketing Manager | INR 15.5 LPA |
| E-Commerce Manager | INR 12.5 LPA |
| SEO Specialist | INR 7 LPA |
| Social Media Manager | INR 8 LPA |
| Digital Project Manager | INR 14.3 LPA |
| Course Name: | Online MSc |
| Type: | Master’s Programme |
| Duration: | 23 Months |
| Mode of Learning: | Online Mode/On-Campus |
| Fee Structure: | INR 4,50,000 during online mode & INR 11,69,398.93 during on-campus |
| Average Salary: | ₹ 9 - 32.5 LPA, it can differ based on the job profile, skills, location, and experience. |
| Employment Roles: | E-Commerce ManagerSEO SpecialistSocial Media ManagerDigital Project ManagerMarket Research AnalystMarketing ManagerProject ManagerProduct Marketing ManagerLogistics ManagerMarketing Managment |
| Examination Method: | Online during the first 11 months and on-campus for the remaining 12 months. |
