What is the Scope of MBA in Marketing?



13 November, 2021

What is the Scope of MBA in Marketing?

Students who pursue an MBA in marketing learn about sales, marketing sectors, executive and leadership management abilities, consumer trends, market strategies, product management, and market research in a variety of businesses.

The MBA is a two-year program. You can select one of your favorite and most interesting specializations from finance, marketing, human resources, operations management, and so on. One of the most popular Masters of Business Administration specializations is marketing (MBA). Every year, a big number of students around the country choose to pursue an MBA in Marketing.

Here, we’re discussing one of the specialization i.e. “Marketing.”

The following courses may be included in a marketing MBA:

  • Strategic Planning
  • Marketing Campaigns
  • Market Research
  • Cost Volume and Profit
  • Consumer Behavior
  • Analysis of Demand

During your study, you will also learn communication skills, analytical skills, the capacity to combine programs or concepts, corporate ethics, and leadership.

Which institutions are the best for getting an MBA with a marketing Specialization?

You can get an MBA in management from a variety of B-schools in India and abroad. It is recommended to pursue an MBA in Marketing from one of the IIMs. Aside from IIMs, we’ve included a list of good private colleges and universities where you can pursue this degree.

  • Indian Institute of Management, Calcutta (IIM C)
  • Indian Institute of Managment, Bangalore (IIM B)
  • Indian Institute of Management, Ahmedabad (IIM A)
  • Indian Institute of Management, Lucknow (IIM L)
  • Xaviers Labour Research Institute Jamshedpur (XLRI)
  • Narsee Monjee , Mumbai
  • Indian Institute of Management, kashipur (IIM K)
  • Indian Institute of Management, Raipur (IIM R)
  • Indian Institute of Management, Trichy (IIM T)
  • Department of Management Studies, IIT Delhi


To get admitted to an MBA program with any specialization, you must take the GMAT 2021/CMAT (Graduate Management Admission Test/Combined Management Admission Test) and pass it.

After completing a bachelor’s degree in engineering, medicine, science, art, or humanities, you can pursue an MBA in finance.

Some of the associated universities administer their own admissions tests.

Various states hold their own entrance tests to admit students to MBA programs.

Here, we are listing some reputed national level entrance exams for MBA:

  • MAT 2021
  • CMAT 2021
  • XAT 2021
  • CAT 2021
  • SNAP 2021
  • IBSAT 2021
  • ATMA 2021
  • NMAT 2021
  • MU OET 2021
  • MICAT 2021

Yes, the MBA in marketing can be obtained through a distance learning education program. Distance MBA programs are offered by universities such as Sikkim Manipal University and Indira Gandhi National Open University.

Some Indian universities do not conduct online education entrance exams.

Scope Of MBA in Marketing

MBA in Marketing has a lot of potentials. Marketing is a broad field in and of itself. After completing an MBA in marketing, a candidate can work as a sales professional or manager for reputable FMCG businesses such as HUL or Marico Industries. Working in the IT industry is also an option.

Retail, tourism, banking, hospitality, media, advertising, consulting, market research, and other industries all have job openings.

Candidates with an MBA in Marketing can also work as a lecturer in a reputed university. There are a number of top-rated B-schools in India that pay their professors well. If you want to pursue higher education, you can enroll in a Ph.D. program in a relevant field.

Demand for MBA in Marketing in the Industry:

MBA in Marketing is a broad field with a lot of possibilities. The possibilities for an MBA in Marketing are endless. Marketing is a broad subject. Marketing Management degree holders can work in a variety of areas, including fast-moving consumer goods (FMCG), information technology (IT), entertainment, and communications. Tourism, banking, retail, hospitality, advertising, consulting, media, market research, and other industries all have job openings.

Other than that, applicants with an MBA in Marketing can work as lecturers in prestigious schools, where they can expect to be paid well.

As India continues to grow at a breakneck pace and transforms into a corporate powerhouse, it’s easy to see why people who are well-versed in this field will find plenty of opportunities.

You can grab the following positions in an industry with MBA in Marketing:

  • Marketing Manager
  • Brand manager
  • Market Research Analyst
  • Sales Manager
  • Media Planner
  • Head of Digital Marketing
  • Skills Required
  • Excellent Communication Skills
  • Ability to Convince another person
  • Problem solving and analytical skills
  • Ability to perform market research and analysis
  • Strategic thinking and planning abilities
  • Product Manager
  • Asset Management
  • Corporate sales


The top recruiters for MBA marketing among all are as the following:

  • Al Futtaim Kaybee
  • SEA
  • RAK Bank
  • Sony
  • Al Ghanim
  • KOJ Establishment
  • Ranbaxy Fine Chemicals India
  • Spencer’s Retail Ltd India
  • Raymond Ltd
  • Strategic Foods
  • AW Rostamani
  • Avalon Consulting
  • KPMG
  • Landmark
  • Cognizant Technology
  • Solutions India
  • Reckitt & Benckiser
  • Tata Consultancy Services Ltd India
  • Exim


Being a popular specialization with a diverse range of job options. Marketing is an important aspect of any business, and it has evolved over time. Students pursuing an MBA in Marketing must now be more creative and original in their thinking. Students develop new skill sets and gain confidence as they learn, which will benefit them in the workplace. Students will always be guided and assisted in securing a bright future by the knowledge they have gained.

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