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Kamaldeep
20 June, 2024
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“Without big data, you are blind and deaf and in the middle of a freeway” – Geoffrey Moore
The need for business analysts has risen dramatically post-digitalisation in India. With technology getting advanced and data being used in every industry, its potential is still at the primary stage. Whether you search on Google or scroll on Instagram, all the collected data actually helps marketers and businesses to understand market trends and customer behaviour. As the technology upgrades, the tools and techniques to identify more accurately have emerged. At this juncture, it won’t be wrong to say that these challenges have created several opportunities for aspiring professionals to benefit from this growing industry. So, where to start your analytics journey? In this blog, we have explored the dimensions of an online MBA in Business Analytics, the easiest and result-oriented way to build a successful career in this field.
But first, let’s take a quick overview of this course.
An MBA in Business Analytics is a traditional management degree with a concentration in business analytics in online mode. This Master of Business Administration degree is of two years duration designed for candidates looking for niche roles and career advancement. The programme will train you in technical and management skills. The curriculum will prepare you to methodically understand how an organisation’s dataset is useful and how it can be used to increase productivity. The emphasis for this will be on statistical analysis to drive appropriate decision-making.
On completing this degree, you can pitch for jobs like Business Analyst, Data Analyst, Data Engineer, Predictive Modeler, Financial Analyst, etc. In addition, the online mode gives you an edge to continue to expand your work experience. Moreover, the online MBA is much more affordable than regular degrees. So the return on investment will also be high.
To learn more about the course, let’s read the blog further.
| Course Level | PG degree course |
| Course Duration | Minimum 2 year |
| Online MBA in Business Analytics Fee | INR 60,000 to INR 10,00,000 |
| Eligibility | Must have completed a bachelor’s from a recognised university |
| Average Salary for MBA Business Analytics | INR 5 to 14 LPA |
| Top Recruiters | Amazon, Citigroup, Deloitte, Meta, Accenture, KPMG, HCL |
The eligibility criteria for different colleges may be different; however, the basic criteria are explained below:
Must have completed a bachelor’s degree from a recognised university.
Candidates from any stream can apply for this programme, however, some institutions may ask for statistics and mathematics scores in the previous qualification.
Students who have appeared in the final exam of their undergraduate and are awaiting their results can also apply.
Work experience is not mandatory, but can be preferred in some colleges.
Students with work experience and entrance exam scores get an exemption from online test/interview rounds in some colleges. However, most colleges do not require an entrance exam or personal interview for online programmes.
Follow these simple steps to enrol in an online MBA Business Analytics programme:
The coursework of an online MBA follows similar guidelines for regular courses, highlighting the credibility and validity of online education. Here is the list of the main subjects that the programme encompasses.
| Semester 1 | Semester 2 |
| Economics & Management Decisions | Human Resource Management |
| Financial Management | Customer Relationship Management |
| Marketing Management | Project Management |
| Quantitative Techniques for Management Applications | Strategic Management |
| Operations & Material Management | Research Methodology |
| Semester 3 | Semester 4 |
| Data Environment | Data Visualisation |
| Data Management | Big Data Analytics |
| Business Analytics | Social & Web Analytics |
| Business Intelligence | Predictive Modelling |
| Data Mining | Programming for Analytics |
| Project Work |
The journey from data to decisions is exhilarating for companies and professionals seeking career growth. If you are still confused about how an MBA degree in Business Analytics can be beneficial, let’s find out here.
Global Career Opportunities: Firstly, an MBA course comes with networking opportunities with various industry professionals across the globe. Additionally, companies beyond borders are in dire need of skilled business analysts. With the online MBA in business analytics programme, you can tap the benefits of networking and seize a global opportunity.
Higher Salary Package: An MBA degree on your profile highlights your knowledge and advanced skills leading to a salary increment.
Become a Smart Decision Maker: As the world has gone digital, most decisions rely on surplus data. Every manager or business leader must be able to turn raw data into useful information. An MBA in this domain prepares you for more challenging roles.
Flexibility and Convenience: A primary benefit of online learning is the flexibility of attending classes as per your own schedule. Working professionals do not need to quit their jobs to turn to academics.
Business analytics is a high-demand field offered by several colleges in India. Some of the best colleges are listed below:
| Institution Name | Fee Structure |
| Amity University | INR 1,95,000 (full course) |
| Lovely Professional University | INR 1,62,800 (full course) |
| UPES | INR 1,75,000 (full course) |
| GLA University | INR 45,000 (per year) |
| Shoolini University | INR 37,500 (per semester) |
| Chandigarh University | INR 45,000 (per semester) |
| Manipal Academy of Higher Education | INR 70,000 (per semester) |
| SRM Institute of Science and Technology | INR 47,250 (per semester) |
As the need for data-driven decision-making in business increases so does the demand for business analytics professionals. Based on the statistics of Verified Market Research, the business analytics sector is estimated to grow at a CAGR of 9.63% by 2031. Businesses across the globe are increasingly using data analytics to understand consumer behaviour and market trends. These growth metrics reflect a rise in job opportunities in this sector. Therefore, once you complete your online MBA in Business Analytics you can tap into vast career prospects. Some of them are given below:
| Job Role | Average Salary |
| Supply Chain Analyst | INR 6.7 LPA |
| Big Data Analyst | INR 7.5 LPA |
| Business Analyst | INR 9.7 LPA |
| Predictive Modeller | INR 7 LPA |
| Technical Team Leader | INR 18.5 LPA |
| Quality Assurance Analyst | INR 4.5 LPA |
| Financial Analyst | INR 6 LPA |
| Business Intelligence Manager | INR 23.2 LPA |
| Data Scientist | INR 14.4 LPA |
Online MBA in HR Management
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Online MBA in FinTech
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Business analytics is one of the most in-demand MBA specialisations. The reason is the positive outlook of the employment opportunities in the field. Earning an online MBA in Business Analytics will prepare you for a successful career in this globally rising industry. You can groom yourself for the business analytics field without quitting your job or compromising on other personal commitments.
Business analytics is a high-demand field at the moment. Earning an online MBA degree in this specialisation from a reputed college will be totally worth it.
This degree can benefit you in many ways: Global opportunities, flexible learning, affordable courses, a higher salary package, and fast career growth among others.
The average fee structure of the course ranges between INR 60,000 to 1,00,000. In addition, you may have to pay an admission fee or application fee which is a one-time payment.
Generally, it takes 2 years to complete. However, some students may take longer so the maximum duration is 4 years.
After completing this degree you can work as a Financial Analyst, Market Research Analyst, Big Data Analyst, Data Scientist, and other profiles based on your interest area.
The base salary after an online MBA in Business Analytics ranges between INR 5 to 14 LPA depending upon your experience level and skillset.
