Why NMIMS Online BBA in Marketing is Worth Pursuing?

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Isha

01 July, 2025

Why NMIMS Online BBA in Marketing is Worth Pursuing?

Have you noticed that the admissions for online BBA are on the rise in India? With the country’s projected growth rate of 6.2% in 2024, it’s no surprise that more students gravitate toward business degrees like a BBA, especially in marketing specialisation. A globally recognised online BBA degree from NMIMS can earn you lucrative career opportunities in marketing, branding, career development and consulting roles.

It’s effective if it ties to the legacy and reputation of the Narsee Monjee Institute of Management Studies (NMIMS CDOE). If you are considering the marketing field after the 12th, then the NMIMS online BBA is a great option. In this blog, we shall explain everything about the NMIMS online BBA in marketing, including its fees, eligibility, admission process, mode of study, and job placements.

Is NMIMS Online BBA Worth It?

Choosing a career after 12th grade can be daunting for many of us. Even with a clear idea of your preferred career path, many of you may find it challenging to select the right college that aligns with your goals. If you want to pursue a career in marketing, choosing NMIMS online BBA is worth the shot.

But how? NMIMS has a strong academic reputation, flexible curriculum, and industry connections. Not only that, NMIMS online BBA emphasises on developing the necessary skill set in marketing that prepares students for real-world challenges.

Let’s quickly see all the pointers that make NMIMS Online BBA worth the investment:


  • UGC-DEB approved

  • Globally accepted

  • Industry focused curriculum

  • Mentored by industry experts and experienced professionals

  • Industrial collaborations through seminars, guest lectures, and workshops

  • Personalised career services

  • Global networking of NMIMS Alumni

  • Excellent placement records

  • Connections with 500+ hiring partners

  • Financial aid and support provided

  • Flexible learning and structured pedagogy

Related: Why an Online BBA is a Smart Investment for Aspiring Business Leaders?

NMIMS Online BBA Fees and ROI – Full Review and Facts

The NMIMS online BBA fee is INR 131,000/-; however, if you are not comfortable paying in one go, then you can split your fees annually (total 3 years) or into semester-wise payments (total 6 semesters).

There are two payment options for NMIMS online BBA fees: Annual and semester-wise. You can choose what suits you best.

Annual Payment Option

YearFee Amount
1st YearINR 47,000
2nd YearINR 56,400
3rd YearINR 56,400

Semester-wise Payment Option

SemesterFee Amount
1st SemesterINR 25,000
2nd SemesterINR 25,000
3rd SemesterINR 30,000
4th SemesterINR 30,000
5th SemesterINR 30,000
6th SemesterINR 30,000

EMI Facility for NMIMS Online BBA

For the online BBA fee payment, the EMI facility is also available for 3, 6, 9, and 12 months via credit cards from the following banks:


  • HDFC Bank

  • ICICI Bank

  • Axis Bank

  • Citi Bank

  • Standard Chartered Bank

  • HSBC Bank

  • Kotak Mahindra Bank

Scholarship Facility for NMIMS Online BBA

The university extends a 20% fee concession to armed forces personnel, defence staff, and immediate family members.

Average CTC (in LPA) You Will Receive After Online BBA

With a robust network of industry connections and dedicated career services, NMIMS has an impressive placement track record to offer its students. As per the previous records, the average CTC you can earn is 5.54 LPA. This can vary depending on your skill set.

So, now let’s evaluate the return on investment (ROI) of NMIMS BBA in Marketing.

NMIMS Online BBA FeesAverage CTC Offered (LPA)ROI Calculated (in Percent)
INR 1.3 LPAINR 5.5 LPA323.08%

How did we calculate?

We used this formula:

ROI = {(Average CTC – Course Fee) / Course Fee } * 100

Here’s the breakdown of the calculation

Course Fee: INR 1,30,000 (or 1.3 lakh)

Average CTC: INR 5,50,000 (or 5.5 lakh)

The difference between course fee and average CTC = (5.5-1.3) LPA = 4.2 LPA

Substituting the values into the formula, we get

= ( 4.2 LPA / 1.3 LPA) * 100

= ( 4,20,000/ 1,30,000) * 100

= 3.23077 * 100

= 323.08%

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NMIMS Online BBA Eligibility Criteria

Are you wondering if you’re eligible to apply for the NMIMS online BBA programme? Don’t worry, the eligibility criteria are discussed below.


  • The candidate must have passed 10+2 in any discipline from a recognised board with a minimum overall percentage of 50%.

  • For SC/ST/OBC/PWD categories, the minimum percentage is 45%.

Mode of Study

The Bachelor in Business Administration is a three-year (spanning 6 semesters) programme offered online. The students may get the following elements of learning in the online BBA programme:


  • Course Content: Recorded videos + digital study materials.

  • Access to Student Portal: Dashboard that provides your academic calendar, your attendance, syllabus completion and your progress track record.

  • LIVE Lectures: Case study sessions, teaching sessions, doubt-clearing sessions, masterclasses from industry experts.

  • Access to Digital Library: You can access a plethora of digital study materials in the form of PDFs, Docx, etc.

  • Student Support: Students can place their queries through calls, tickets, and chat support on the portal.

Admission Process of NMIMS Online BBA

Enrolling in the NMIMS online BBA programme is a quick and hassle-free process designed to make your journey seamless. The admission process for NMIMS online BBA  involves a few steps discussed below:

Step 1: Registration: To enroll, you must fill out the online registration form and pay the admission processing fee.

Step 2: Submission of Documents: In the next step, the candidates must upload the Gazette Attested photocopies of their documents. The documents include:

  • Academic Documents

  • Work Experience Document (if any)

  • Photo Identity

  • Passport Size Photograph

Additional admission requirements are DEB ID and ABC ID. As per UGC guidelines, all applicants are required to include the following details on the admission form.

Step 3: Payment: The fee payment involves both online and offline modes.

  • 🔹
    Payment Options: You can either pay the programme fees online or via demand draft payable at Mumbai in favour of ‘SVKM’s NMIMS’.
  • 🔹
    Loan & EMI Facility: You can also avail yourself of a loan facility for all programmes, even without a credit card. EMI Facility (3, 6, 9, 12 months) is available via online payment using credit cards from the banks including HDFC, ICICI, Axis, Citi, Standard Chartered, HSBC, and Kotak Mahindra Bank.

Step 4: After document approval, payment approval, and student verification, your admission may be confirmed, and the university may issue you a “student’s number.”

Note: After your admission is confirmed, a study kit is dispatched, the student portal activation is held, and online lectures are held.

Career Opportunities After Online BBA in Marketing

An NMIMS online BBA in Marketing graduate can explore diverse job roles across industries. Let’s examine some of these job roles and their salaries.

Job RolesAverage Salary Range
Sales ExecutiveINR 2.16 LPA – INR 11 LPA
Market Research AnalystINR 3 LPA – INR 15.6 LPA
Marketing ManagerINR 8 LPA – INR 25.6 LPA
Brand ManagerINR 6.5 LPA – INR 26.5 LPA
Advertising ExecutiveINR 3.5 LPA – INR 11.6 LPA
E-commerce ManagerINR 5 LPA – INR 26.7 LPA
Public Relations SpecialistINR 4.5 LPA – INR 4.80 LPA
Customer Relationship Manager (CRM)INR 4.7 LPA – INR 18.6 LPA
Retail ManagerINR 5 LPA – INR 21.5 LPA
Event Marketing SpecialistINR 3 LPA – INR 15.7 LPA

Source: Glassdoor

Takeaway

As India’s economy is on the rise, commercial enterprises and homegrown multinationals are looking to hire entry-level professionals in marketing. NMIMS’s online BBA provides a solid foundation for undergraduates in essential business concepts, mainly marketing strategies and honing leadership skills.

The programme is the perfect launchpad to meet the growing demand for marketing jobs. It gives you a tailored curriculum, flexible learning options, various career services, and complete online student support. If you want to kickstart your career with a comprehensive business education, enrolling in NMIMS online BBA is one of the best choices to stay competitive in the job market.

FAQs

Q1. Is NMIMS online BBA worth it?

Yes, NMIMS online BBA is worth doing and as valid as a regular BBA Degree. NMIMS online (NMIMS CDOE) is UGC-recognized and is accredited by NAAC with an A+ Grade.

Q2. Is online BBA in marketing worth it?

Yes, an online BBA in marketing is worth it. It may give a rewarding career in the marketing domain. You may get various career opportunities in sectors such as logistics, software, healthcare, and pharmaceuticals.

Q3. What are the placements for NMIMS BBA marketing management?

The average placement package for NMIMS BBA marketing management is between 6.7 LPA – 30 LPA.

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Isha - Author

Isha Education Counsellor / Editor

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Isha Jain holds a Bachelor's degree in Literature along with a Diploma in Digital Marketing, bringing a strong foundation in communication and content creation. With over 7 years of hands-on experience in the education domain, she has crafted impactful content across various formats - ranging from educational blogs and news articles to video scripts, newsletters, and learner-focused campaigns. As the editorial lead at Learning Routes, Isha plays a key role in shaping content that empowers students and working professionals to make confident choices about online courses and career-building certifications. Her deep understanding of the online education space is reflected in her writing, which aims to simplify complex decisions and provide real-world clarity to learners. Beyond her professional role, Isha has also written extensively on lifestyle and digital learning trends. She is passionate about guiding students and loves engaging in conversations around career development on platforms like LinkedIn, Quora, and Reddit. Whether it's recommending the right upskilling path or demystifying online education, she has helped countless learners take confident steps toward their goals. In her spare time, you’ll find Isha reading, traveling, or playing sports to stay active and inspired.

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