How is NMIMS’s Executive MBA in Digital Marketing

The meaning and significance of social media platforms have evolved over the past few decades. Channels such as email, search engines (Google, Yahoo, Firefox), Instagram, Facebook, Twitter, and more are now used for advertisements and marketing. Advertising your business over the internet through social media makes it more accessible to people. This entire process of advertising, making your business popular, and driving potential clients through digital mediums is considered part of digital marketing. It allows people across different age groups to depend on social media for various types of content consumption, such as:

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  Entertainment
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  News from different industries
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  Business building and marketing
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  Education
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  Purchasing products
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  Food and Travel

Traditional marketing methods, such as television, print advertisements, and billboards, have now been overpowered by new ways for businesses to reach their target audience. The methods of digital marketing have successfully surpassed them. It leverages the latest technology for strategic marketing that could cater to the modern world’s demands. Let’s learn how technology is helpful in marketing:

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  Gives accurate statistics about the number of people consuming your content
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  Maximum reach to the youth
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  Influencing people to follow the trend
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  Easy management
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  Multiple choices of affordable marketing campaigns
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  Larger space and freedom for creativity

The digital marketing job market is booming, with a 25-30% annual growth rate in India. As businesses increasingly move online, there’s a rising demand for roles like digital marketing managers, SEO specialists, content creators, and social media strategists. To fulfil these demands, top institutes like NMIMS have launched online programmes. Even if you are a professional, you could pursue NMIMS’s executive MBA in digital marketing.

Also Read: Why Entrepreneurs Choose Executive MBA for Accelerated Growth

NMIMS EMBA Digital Marketing: Coursework & Pedagogy

The NMIMS executive MBA in digital marketing is a well-crafted course that offers various learning materials. The programme is offered through the online mode of learning. The coursework of NMIMS EMBA is prepared as per UGC guidelines the four-quadrant approach. Here is how it is delivered:

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  You can access the course content (recorded videos and digital study materials).
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  You would get access to the student portal, which includes the learning management and student administrative systems.
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  Live lectures: You can access the teaching sessions, doubt-clearing sessions, industry experts’ sessions, session podcasts, case study discussion sessions, and masterclasses from experts across the globe.
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  You would get access to the university’s digital library.
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  Support: Call, ticket & chat support with the course coordinator; Faculty connect through ‘Post a Query’ and access to session recordings.

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NMIMS Executive MBA in Digital Marketing: Highlights

NMIMS executive MBA digital marketing has an academic duration of two years. The course includes eight well-rounded terms covering various subjects, project work, and industry experience. You can learn from e-books, journals, recorded lecture content, and lecture transcripts at your pace. Furthermore, the programme provides on-campus immersion opportunities, helping you expand your network for career growth. Take a look at the crucial details of the NMIMS executive MBA in digital marketing:

NMIMS EMBA Digital Marketing: Eligibility Criteria

An executive MBA offered by the NMIMS Online is exclusively designed for working professionals only. You are required to ensure the eligibility criteria are met before applying for the course. Fulfilling the eligibility requirements for the NMIMS executive MBA is vital in order to avail admissions. Check out the eligibility criteria for the NMIMS executive MBA in digital marketing course:

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  You must have a bachelor’s degree (10+2+3) in any discipline from a recognised university or an equivalent degree recognised by the Association of Indian Universities (AIU) with a minimum of 55% and 3+ years of work experience (50% for SC/ST/OBC/PwD).
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  If you meet the eligibility criteria, you would be selected for the programme via a personal interview. In this interview, you must display enthusiasm, aptitude, and high potential for leadership.

Fee Details of the Programme

The cost of the NMIMS executive MBA in digital marketing is INR 4,50,000 for the overall programme. If you choose to pay the fee in one-time, you can receive a discount of INR 50,000 and pay INR 4,00,000 only. Here are the crucial details of the NMIMS executive MBA in digital marketing fees:

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  There would be an admission processing fee of INR 1,500 that is applicable for all admissions.
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  An initial INR 20,000 from the programme fee would be collected at registration.
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  There would be a re-exam fee of INR 2,500 per subject.
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  Any payment via Demand Draft must be made in favour of “SVKM’s NMIMS,” payable in Mumbai.

Explore: SVKM’s NMIMS Centre for Distance and Online Education

NMIMS Executive MBA in Digital Marketing Course Structure

The executive MBA digital marketing curriculum at NMIMS Centre for Distance and Online Education has a duration of two years. You would study a total of eight terms throughout the curriculum. The initial terms of the course focus on theoretical understanding and core courses. You would engage in project work and industry experience programmes in the second year of the course. Check out the detailed syllabus of the NMIMS EMBA in digital marketing:

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Conclusion: Final Words

The NMIMS executive MBA in digital marketing programme is a very sought-after programme that has been crafted with the essential professional education and knowledge in the field of business management that would help you contribute to the industry. The digital marketing industry is expected to bloom in the coming time. Courses like these are perfect for you if you are a working professional interested in marketing. You can put your creativity to the test when you get a chance to work on the projects that are a part of the curriculum. Additionally, the programme is highly beneficial as it opens multiple other job prospects for you. Digital marketing is a very intriguing field. This course would help you develop essential skills that align with corporate expectations, needs, and realities. Therefore, if you plan to pursue this course, you must pursue a degree in an executive MBA.