Kamaldeep
12 April, 2024
Table of Contents
“Being a student is easy. Learning requires actual work.” —William Crawford
Hey there, my Fellow Travellers!
Let’s explore BBA’s roots today, including its future scopes, job profiles, salaries, and more.
So first, recall when you passed your 12th class and your school journey ended. Along with the sudden rush of excitement and feeling of finally becoming an adult, there was a thought in the back of your mind: “What’s Next?”.
Let’s be honest; only some of us have everything figured out. Out of 10 students, only two know what they want to do in the future and how exactly they will achieve that.
The rest of us are still figuring things out according to the marks scored and their present condition.
In the ever-evolving landscape of modernisation and the job market, there comes the giant shark: the BBA (Bachelor of Business Administration). A BBA degree offers many future scopes and high-paying jobs.
But, before jumping straight into the job roles and career aspects, first understand the depth of it.
Let’s Go!
BBA stands for Bachelor of Business Administration. It is a Three-Year Undergraduate course that is popular among students. Students who are interested in business and management can opt for this, which can open doors for many prestigious job opportunities in the corporate world.
BBA offers multiple specialisations from which you can choose. The specialisations equip students with the skills to thrive in the competitive job market. Once you hone your skills in the plethora of specialisations offered in BBA, you are ready for further steps in your career. Given below are the specialisations you can choose from:
Once you zero in on the specialisations, you can start focusing on building the skills necessary for going forward. Skills like effective communication, market research, and several others are crucial to moving up the corporate ladder. An example of good communication is keeping everyone concerned with a specific idea in a loop. With solid entrepreneurial skills, you can pitch innovative ideas either for your own business or any organisation you will work with in the future. Hence, building strong, relevant skills in BBA is of utmost necessity.
A BBA degree acts as a gateway to landing prestigious jobs. If you want to have a fulfilling career in the corporate sector, BBA will lead you the way. Let’s explore some of the top job roles which will give you a promising career and a handsome salary.
| Job Roles | Average Salary (INR) |
| Digital Marketer | 4.8 LPA |
| Business Administrator | 6.4 LPA |
| Process Analyst | 3.7 LPA |
| Product Manager | 21.1 LPA |
| Marketing Manager | 12.2 LPA |
| Finance Executive | 3.8 LPA |
| Business Analyst | 9.6 LPA |
| Human Resource Manager | 10.8 LPA |
| Social Media Executive | 3.2 LPA |
| Sales Executive | 3 LPA |
Source: AmbitionBox
Let’s study them in Detail:
Digital Marketing, popularly known as Online Marketing is a branch of organisation that is responsible for promoting brands and obtaining customers using the various tools and forms of digital communication. A Digital Marketer is adept at identifying and targeting specific customer groups for marketing their products.
They promote the brand’s visibility and advertisement in various ways, like reels, posts, videos, blogs, and articles.
A business administrator is responsible for seeing daily operations in an organisation or department. The operations include overseeing and supporting teams, implementing and developing plans, and problem-solving. Their responsibilities include hiring, managing the team and its productivity, and conducting quality meetings.
A process analyst is someone who understands the core of the business and streamlines the ongoing business processes while managing the best strategies. It involves dividing the process into small sectors for ease of the working and eliminating the complexities related to the business.
A product manager works to understand the core of the business and the long-term objectives that an organisation needs.
Their day-to-day responsibilities include developing strategies to streamline business processes and gaining credibility for the product they created.
A Marketing Manager is responsible for all the ongoing marketing of the company to gain a customer base, reach out to as many people as possible in order to generate revenue, and develop marketing strategies for better reach.
The finance people handle all the money matters. They manage the company’s income, expenses, and investments. Finance Executives ensure the business is profitable, implementing steps like cost-cutting, taxation, managing cash flow, and budgeting to achieve that.
Business Analysts are among the most important and reputed jobs, as they are observers of organizations. They look into all areas and analyse and strategize the areas that need improvement. Business Analysts develop business insights, based on which they recommend changes needed in businesses and organisations. So, a Business Analyst helps improve products, business processes, and services through data analysis.
A Human Resource Manager is not only responsible for overseeing the recruitment and hiring part but they wear so many hats as they have multiple responsibilities. Their responsibilities include recruitment, interviews, employee relations, managing employee benefits, talent acquisition, etc.
Being a social media executive is a very demanding job in today’s world, as everything is dependent on social media. Everything that is happening in the world is first known by social media and spreads like wildfire.
Here comes the role of the social media executive, who creates marketing strategies, creates content for social media, and posts regularly. They are also responsible for analysing the performance of the content that goes on an organisation’s social channels.
Being a sales executive in today’s fast-paced world is like becoming the backbone of the organisation as they are the driving force of the organisation that brings sales and generates revenue. A Sales Executive not just brings sales to an organisation but they also maintain good relations with existing customers and bring in repeat businesses whenever possible. The duties of a Sales Executive can differ based on both B2B or B2C categories.
In conclusion, opting for a BBA turns out to be a wise choice for you as you will get ample options to choose from for your ideal career. Other than this, we have explained the roles and responsibilities of the potential job roles that you might get after pursuing a BBA. This will help you know how your day will look in your upcoming corporate future.
