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Jagpreet
07 August, 2024
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“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock
Digital Marketing is one of the prominent specialisations in MBA degree courses. The expanding market competition and low cost of various digital marketing strategies have led to an expansion in the scope of MBA programmes in digital marketing. Before the twenty-first century, print media used to handle the marketing part. However, as a result of technological advancements, the rise of social media, and their impact on consumer influence, MBAs in digital marketing have come into the picture, offering candidates numerous employment chances. There are many career options available for an MBA in digital marketing such as Content Marketing Manager, Business Development Manager, Paid Media Expert, SEO Analyst, Media Strategist, and Email Marketing. Read the blog to learn more about career options and salaries offered.
Digital marketing is one of the specialisations offered in MBA courses. It is a 2 year postgraduate programme. If you have completed your bachelor’s from any stream from a recognised university, then you are eligible to pursue this degree. You can pursue this in both online and offline. Many colleges in India such as LPU, Amity University, Chandigarh University and SRM, offer digital marketing specialisation in MBA courses.
Also Read: Online MBA Courses 2024
Check out the top 10 career options after an MBA in digital marketing.
The position of brand manager is among the most competitive career options. A brand manager is in charge of managing all marketing things. It involves developing brand strategies for the introduction of new products, brand promotion, etc. It involves evaluating vast amounts of data and drawing conclusions from that knowledge. The primary goals are to collaborate with a group of highly qualified specialists and meet the brand’s business objectives.
A client relations manager, also known as a client services manager, makes sure clients receive the best possible treatment from their business. Their responsibilities include maintaining consistent contact with customers, asking for feedback from them, and motivating them to make additional purchases. Increasing sales and satisfying clients are the main goals of a client services manager. Their duties include helping customers, finding solutions to problems, and putting policies into place that can improve the business’s relationship with its customers.
Social media managers are in charge of developing and overseeing social campaigns. They have to gain more followers, create content, analyse analytics, and interact with important stakeholders within an organisation. Your exact duties as a social media manager will vary based on the size of your business. For instance, social media managers at smaller businesses frequently take on more content creation, although many at larger organisations usually approve material or videos rather than produce them.
SEO analyst examines the performance of websites and other valuable data. An SEO analyst is a specialist who analyses data from numerous sources using a variety of tools and analytical abilities. Using a variety of techniques, they identify strategies for raising a website’s ranking and put them into practice. Their main duty is to use SEO techniques to increase the client’s website’s organic traffic. So basically, SEO analysts help find people on the relevant website.
Read: Want To Become A Digital Marketing Specialist? Learn All The Secrets
The role of media strategists is to make sure that advertising campaigns are successful by making use of the appropriate media channels. They can operate as freelancers or as part of an advertising agency, or they can work for larger corporations and sell their services to clients. Media strategists take part in promoting a brand with the help of media. Creating advertising campaigns, researching the target market, and cultivating connections with media outlets are the main responsibilities of a media strategist.
This is one of the best career options after an MBA in digital marketing. The public Relations Manager manages communication initiatives, particularly those involving media workers. He is also responsible for preparing or revising press releases before they are published and assisting the company in planning press conferences and other events. The role of a public relations manager also extends to managing a group of public relations specialists who assign tasks to one another.
A digital marketing manager creates marketing plans to help you attract new clients or customers. Some of the essential skills that encompass digital marketing managers are strong digital marketing abilities and the ideal combination of soft skills, such as relationship-building, communication, problem-solving, and leadership. There is a high demand for this job across the nation. The job also comes with competitive salary packages.
Advertising managers plan and direct a company’s advertising campaigns and collaborate with employees to develop creative, reliable, and brand-specific advertising campaigns. They take on a major leadership role in influencing how new customers and clients see a brand. They also take care of the advertising campaigns for different brands. Their main responsibilities include carrying out marketing programmes and campaigns.
Content marketing managers manage the entire content strategy of a company which must be developed, planned, and implemented. They oversee the development and production of marketing material for both online and offline platforms. Your ultimate objective as a content marketing manager is to generate leads for your company and assist in guiding prospective clients through sales in a B2B setting. Moreover, you will rely largely, if not entirely, on substance to finish it. Your day as a content marketing manager will consist largely of content-related responsibilities.
Read: Exciting Career Opportunities After Digital Marketing Training
Paid Media Specialist is one of the most competitive jobs in 2024 after completing an MBA in digital marketing specialisation. If you are a paid media specialist then you will have the task of driving traffic to your web portals through online advertising on sites like Facebook, Instagram, and Google. You need to be both creative and analytical to succeed as a paid media specialist. You must act quickly to determine which platforms would best serve your audience and use creativity in their media purchasing to optimise input for maximum output.
Source: Indeed
In the above header, we have discussed career options. Now let’s discuss the salary offered after completing this course.
| Job Roles | Expected Salary Range |
| Brand Manager | INR 8 LPA – 22 LPA |
| Client Servicing Manager | INR 9 LPA – 25 LPA |
| Social Media Manager | INR 7 LPA – 22 LPA |
| SEO Analyst | INR 7 LPA – 20 LPA |
| Media Strategist | INR 6 LPA – 25 LPA |
| Public Relations Manager | INR 9 LPA – 28 LPA |
| Digital Marketing Manager | INR 9 LPA – 26 LPA |
| Advertising Manager | INR 8 LPA – 22 LPA |
| Content Marketing Manager | INR 8 LPA – 27 LPA |
| Paid Media Expert | INR 9 LPA – 26 LPA |
There are plenty of career options available after pursuing an MBA in digital marketing. Now it depends on your interest and goals which MBA specialisation one you want to pursue. It is always advisable to pursue a profession that you treat as a passion for better career prospects.
You can acquire certifications like Data Analytics Certification, Brand Management Certification and digital marketing certification after completing MBA in digital marketing.
Yes, an MBA in digital marketing is a good career. You can explore many career opportunities such as being a paid media specialist, media strategist, email marketer, social media manager and SEO specialist.
The highest package of MBA in digital marketing can go upto INR 40 LPA. However, it depends upon the pedigree, experience and expertise level.
After an MBA in marketing, you can get jobs like Digital Marketing Manager, Advertising Manager, Content Marketing Manager, and Paid Media Expert. You can choose any jobs of your interest if you have the right sets of skills.
