BBA In Digital Marketing: Fee, Details, Scope, Admission



28 June, 2024

BBA In Digital Marketing: Fee, Details, Scope, Admission

Digital Marketing is not just about posting on digital platforms. Digital marketing goes beyond the posts, videos and reels. Digital marketing is about making an impact on people, inspiring people, connecting people to your authenticity, and, more importantly, networking your company’s or business’s worth to the audience. Building an organisation or a business is filled with multiple challenges. It is like an onion that you would have to keep peeling to get a better result. Digital marketing is the core of the onion. The digital marketing platform is there to build trust, and authenticity and send your message to the audience. But how to build trust, which message are talking about and how do you convey to people that your business is important? Well, this is where Bachelor of Business Administration(BBA) in digital marketing plays an important role. A BBA in digital marketing is going to train you on how to build your skills in the game of marketing, building trust and creating inspirational content for your dream organisation. In this blog, we are going to tell you the top secret skills, colleges and if you are the one for BBA in digital marketing.

What is Digital Marketing?

As per the International Journal of Trend in Scientific Research & Development report published in (2019), “Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”  Digital marketing methods such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e-books, and optical disks and games are becoming more common in advancing technology. Digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.

Still confused about the academic definition? Well, in simple words, imagine the internet as a giant fair. Businesses are like colourful stalls trying to catch your eye with fun games and treats. Digital marketing is how they use the internet to shout, “Hey, check this out!”

For example, when you see an ad for a new game while playing on your phone, that’s digital marketing. Or when your favourite YouTuber talks about a cool gadget, that’s also digital marketing. It’s all about using the web and digital tools to grab your attention and get you excited about their stuff.

Role & Benefits Of BBA In Digital Marketing

Now that we know what is digital marketing and what you would be learning in BBA in digital marketing it is now time to look at the role and benefits of BBA in digital marketing, which are limitless and expanding as the digital platforms increase.

Here are the top benefits of BBA in digital marketing:

  • Skills Boost: A BBA in Digital Marketing would prepare you with vital skills like SEO and social media expertise, perfect for thriving in today’s digital world.

  • Stay Updated: The curriculum of BBA in digital marketing is constantly updated to match industry trends, ensuring you’re always ahead of the digital game.

  • Networking Opportunities: Through a BBA in digital marketing you can connect with industry leaders, attend guest lectures, and collaborate with peers to build a strong professional network.

  • Hands-On Learning: You would gain practical experience through internships, applying your knowledge in real-world settings to jumpstart your career.

  • Exciting Career Paths: From SEO Manager to Social Media Specialist, your BBA in digital marketing would open doors to high-paying roles with room for growth.

  • Driving Business Growth: You would be able to use your digital prowess to boost online visibility, engage audiences, and drive success for businesses in the digital age.

What Is The Eligibility Criteria For BBA In Digital Marketing Course?

We have talked about the multiple benefits that a BBA in digital marketing holds. Besides the exciting career look and business growth, a BBA in digital marketing promises a better salary. It has a greater look out for the future and it is going to push you forward to participate in the current trends. But are you fit to do a BBA in digital marketing? Let’s find out:

  • You need to have completed your Higher Secondary School Certificate (10+2) or its equivalent.

  • You should have achieved a minimum of 50% marks in your 10+2 exams from any stream.

  • If you are from any reserved category you might get a relaxation on the aggregate marks starting from 5%-10% relaxation.

  • English must be one of the subjects studied at the 10th +12th level.

What Is The Course Fees For BBA In Digital Marketing?

We know that an undergraduate journey is your first experience with college academics, college life and curriculum, which is why you need to be careful of your budget before applying to different colleges. Here is an idea of various fee ranges for BBA in digital marketing programmes. The fees for a BBA in Digital Marketing vary across institutions, depending on the credibility, recognition, facilities, faculty, location, and more. For instance, annual fees can start as low as Rs. 1,05,000 at SRM Institute and go up to Rs. 2,85,000 at MIT Pune, with Amity University charging approximately Rs. 1,80,000 per year. Jain Online offers a semester fee of Rs. 46,667. Additionally, many colleges provide scholarships and financial aid opportunities to assist students with funding their education, ensuring accessibility and affordability for aspiring digital marketing professionals.

There is more, the good news is that most of these colleges/universities provide:

  • Scholarships

  • Fee Waivers

  • EMI payment options

What Are The Skills Required For BBA In Digital Marketing?

We told you we have a secret up our sleeve for you to make the journey of BBA in the digital marketing world easier, here it is, here is the list of top skills that you need also you would enhance during your BBA in digital marketing programme in most of the colleges:

Digital Marketing Skills Soft Skills and Other Skills
Search Engine Marketing Soft skills
Content Marketing Entrepreneurial opportunities
Social Media Marketing Communication
Analytics Design thinking
Leadership Market research
Networking Marketing communications
Web Analytics Problem-solving and critical thinking

Syllabus & Curriculum for BBA in Digital Marketing

Semester 1 Semester 2
Organizational Behavior & HRM Business Mathematics & Statistics
Principles of Marketing Introduction to Sustainable Development
Introduction to Sustainable Development Indian Financial System
Basics of Digital Content Elements of Marketing Environment
Film Communication Medical Terminology
Introduction to Supply Chain Management Written Communication Skills


Semester 3 Semester 4
Business Ethics Business Law
Fundamental of Rural Management Business Research Methods
Health & Wellness Advanced Excel
Emotional Intelligence Introduction to Multimedia tools
Human Values Rights and Duties Music /Dance
Financial Management Security Analysis and Portfolio Management
Banking- Principles and Practices Website Design & Development


Semester 5 Semester 6
Entrepreneurship Development Strategic Management
E Business and Applications Global Business Environment
Retail Banking Bank Financial Management
Search Engine Optimization Social & Web Analytics
Sales Management Retail Management
Brand Management Motion Graphics & Visual Effects
Financial Management in Healthcare Marketing of Hospital Services
Tax Planning in India Mutual Fund and Life Insurance in India
Online Consumer Behavior Search Engine Marketing
Services Marketing Customer relationship management
Digital Media News Media Management
Introduction to Fintech Financial Planning
Trends in Digital Marketing Sales & Marketing in the Digital Age
Rural Marketing B2B Marketing
Theatre and Communication Certification – II
Health Care Technology Health Insurance & TPA Operations
Introduction to Six Sigma for Operations Legal Aspects of Supply Chain Management
Dissertation Cyber Security

Please note that the college syllabus may vary depending on each college/university.

Top Entrance Exams For BBA In Digital Marketing

Here is a list of some of the popular entrances that can help you get admission in top colleges in BBA digital marketing:

Entrance Exams for BBA in Digital Marketing Entrance Exams for BBA in Digital Marketing
IPMAT Indore IPMAT Rohtak
Ashoka Aptitude Assessment (AAA) Krea Aptitude Test (KAT)

Top Colleges for BBA in Digital Marketing

Here are some of the top colleges in BBA in digital marketing along with some top online colleges as well.

College Name Fees 
Symbiosis Institute of Business Management, Pune Rs. 1,85,000
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai Rs. 1,31,000
Institute of Management Studies (IMS), Noida NA
Indian Institute of Foreign Trade (IIFT) Kakinada NA
Symbiosis University Rs. 2,95,000
Amity University Rs. 2,85,000
UPES Rs. 3,20,000
MIT Pune Rs. 3,10,000
Jain Online Rs. 2,50,000
SRM Institute Rs. 1,05,000
DY Patil Online Rs. 2,10,000

Please note that fees for the Institute of Management Studies (IMS), Noida, and Indian Institute of Foreign Trade (IIFT) are not given and the fee may vary based on the updates, facilities, and resources of the BBA in digital marketing coursework.

Career Prospects

Choosing to pursue a BBA in digital marketing is a smart decision for you as it opens up a world of exciting career opportunities across various industries. From managing brands and analysing markets to running digital campaigns and shaping online shopping experiences, you would have a wide range of job roles to explore. Imagine yourself not just working in big companies but also in fast-growing startups or offering strategic advice as a consultant. It’s not just a degree—it’s your ticket to win it! To become the master of your career choices. This is your chance to explore the industries, skills, technologies and whatnot!?

Job Opportunities & Salary After BBA In Digital Marketing

Once you complete your BBA in digital marketing you can expect different salary packages which are dependent on various factors. In New Delhi, for example, digital marketing managers typically earn between Rs. 5 lakh and Rs. 11 lakh annually. The average salary is around Rs. 7.5 lakh, with potential additional compensation ranging from Rs. 26,500 to Rs.1.75 lakh. You can roughly expect to earn from 3LPA to 12 LPA depending on your experience, projects, internships, location and skills. Moreover, it is always better to take up a project or do an internship before going for a job in any industry.


Logging Out

The world needs experts in multiple digital platforms moreover the world needs an expert who believes in creating trustworthy platforms, inspiring stories, and authentic content and building an impact on people. This could be learned through BBA in digital marketing programme, you would learn about different ways to reach the right audience, to build a successful brand image and to deliver the right audience with the product of your dream business or company. Before applying to any college please make sure to check the eligibility and set a limit for the BBA in digital marketing fees. This way you would be prepared to conquer whatever is coming ahead of your way. This is your time to show the world the real connection, and its power to sell the products and win over the digital platforms!


Q1. What is digital marketing BBA?

A BBA in digital marketing is an undergraduate degree focusing on online marketing strategies and business management principles.

Q2. Is BBA in digital marketing good for career?

Yes, a BBA in digital marketing offers strong career prospects due to the growing demand for digital marketing professionals.

Q3. What is the highest salary of BBA in digital marketing?

The highest salary for a BBA in digital marketing can exceed ₹11 lakh annually, depending on experience and the industry.

The 6% is for the explanation of digital marketing. I have cited it in APA format.

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