Online Professional Diploma in Digital Marketing

(In partnership with Stukent)

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    Highlights:

    • The Digital Marketing Diploma is a one-year program for professional education with a focus on strategic marketing in order to create customer impact.
    • Students learn the application of marketing concepts in a digital framework for successful digital business
    • The online digital marketing course upskills to create digital strategies across different touchpoints – search, social, display, mobile, and videos
    • Students learn to implement strategies of digital marketing to maximize online presence
    • Gain insights about constantly changing digital world consumer behavior on various platforms
    • Learn fundamental concepts of consumer loyalty, digital communication, content strategies, and maintaining brand advocacy
    • Get hands-on-experience of emerging technologies like Programmatic Ad Buying, Chatbot, Digital wallets, and Marketing Automation through digital campaigns in a simulated environment
    • Explore digital tools such as Google AdWords, Google Analytics, Facebook and Instagram Advertising, YouTube and Video Marketing, ORM and CRM tools, etc.

     

    Outcomes:

    • Develop competency to create effective marketing strategies by planning, analyzing, developing, and implementing digital marketing plans
    • Get insights about digital content strategies across all digital platforms
    • Gain practical knowledge to optimize search advertising campaigns and end-to-end marketing management with a focus on Google AdWords
    • Develop skills to maximize audience reach through effective marketing strategies on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn
    • Learn proper usage of CRM and email tools for effective omnichannel marketing
    • Meet marketing and business goals by using analytical tools for 1st and 3rd party data
    • Students learn the implementation of digital media buying methods like programmatic ad buying, real-time bidding, etc.

     

    The Stukent Edge:

    • The program’s course content is also provided to over 1400 prestigious universities across the globe such as Columbia, Cornell, Harvard, INSEAD, Oxford, and Stanford
    • Access the updated curriculum to include industry developments every six months
    • Get lifetime access to course content

    Semester 1

    Modules
    Cultivate: Revisiting Marketing Concepts & Introduction to Online Media
    Catch: Marketing Framework For The Connected Consumer
    Connect: Marketing To The Connected Consumer
    Simulation: Mimic Pro

    Semester 2

    Modules
    Consume: Conversations With Content
    Close: Optimising For Conversions
    Continue: Building Loyal Consumers & Driving Brand Advocacy
    Simulation: Mimic Social

    With the right guidance and resources from NMIMS Diploma Courses, you can carve out a successful business career in digital marketing and always keep a step ahead of the market competition. Some of the career opportunities available on completion of the program are:

    • Digital Marketing Manager

    The job responsibilities include planning, implementation, and monitoring of digital marketing campaigns on various social media platforms and digital networks

    • Performance Marketing Manager

    The responsibilities include post-campaign evaluation, setting targets, assessment of commercial performance, and achieving campaign-specific results

    • Social Media Manager

    A social media manager has to design and implement social media strategies to achieve organizational goals

    • Bachelor’s Degree in any discipline from recognized University or equivalent degree recognized by AIUOR
    • H.S.C plus preferably 2 years of work experienceOR
    • S.S.C plus 3 years of Diploma recognized by AICTE and preferably 2 years of work experience

     

    • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
    • The University offers special incentives to our armed forces with a 20% concession on the program fee.
    • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
    • In addition, Students need to pay an examination fee of Rs 600/- per subject.
    • Now avail loan facility to pay fees for the Program even without a credit card.
    • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.